This document is a training module on communication and outreach strategies for social and environmental non-governmental organizations (NGOs). The module discusses developing a communication plan, including conducting internal and external scans, and using social media and websites. It emphasizes the importance of communication plans for NGOs to effectively share their messages and gather attention. The module also outlines learning objectives for participants to understand key communication concepts and tools.
Ng environment io3_module5_testing and prototyping the ngo idea -part 2EmanuelePristera
This document provides an overview of Module 5 of a training package on testing and prototyping NGO ideas. The module aims to teach learners how to test and prototype their NGO ideas. It covers what is important to consider when founding an NGO, using the Business Model Canvas to structure ideas, and provides an example of an NGO protecting sea turtles. Learners are tasked with describing their own NGO idea and filling out a Business Model Canvas template to plan their proposed NGO.
This document provides an overview of Module 5 of a training programme on entrepreneurship ideas for NGO staff. The module aims to help participants understand business models and value propositions, develop entrepreneurial skills, and create their own entrepreneurship ideas. It outlines a three-step process for creating ideas that involves exploring opportunities, developing scenarios, and making a go/no-go decision. Key aspects of each step are defined, such as forming a project committee, conducting feasibility studies, and analysing results. The document also lists learning outcomes around business planning, pitching, and starting an NGO.
Ng environment io2 induction to pedagogy - m2 part 2-deutschLeonardoPrister1
This document discusses pedagogical methods and skills for NGO staff. It covers seven principles of good teaching practice, including promoting contact between students and teachers and active learning. Different teaching methods are explored, such as lectures, group work and roleplays. Communication models and Bloom's revised taxonomy are also mentioned. The goal is to help NGO staff understand pedagogical skills, communicate effectively, make educational decisions and choose appropriate teaching methods.
Ng environment io2 induction to pedagogy - m2 part 3LeonardoPrister
This document provides an overview of Module 2 of a training program on improving pedagogical skills, communication skills, and pedagogical methods for NGO staff. The module aims to help participants understand pedagogical skills, learn different communication models including the Shannon-Weaver model and axioms of Watzlawick, and improve their ability to make educational decisions and communicate effectively. The document outlines the agenda, learning outcomes, content covered, and resources used for the module.
Ng environment io2 induction to pedagogy - m3 part2EmanuelePristera
This document provides an overview of Module 3 of a training program on developing entrepreneurial ideas. It discusses what makes an entrepreneurial idea successful, including the need for it to be innovative and unique. It defines creativity as turning new ideas into reality, and innovation as implementing new products or services that create value. Sources of creativity and innovation include knowledge, thinking styles, motivation, and openness to new experiences. The document lists various sources of innovative opportunities, such as unexpected occurrences in the market, addressing inefficiencies, and responding to changes. It also describes common approaches to measuring the creativity and innovation of ideas: indirect measurement, overall judgment, and criterion-based assessment. The learning outcomes are to understand entrepreneurial competencies, creativity
Ng environment io2 induction to pedagogy - m2 part 1-deutschLeonardoPrister1
This document outlines Module 2 of a training program on improving pedagogical skills, communication skills, and teaching methods for NGO staff. The module aims to help participants understand pedagogy, communicate effectively, make education decisions, and understand different types of communication. It provides definitions of pedagogy and discusses standards of effective pedagogy. It also references Benjamin Bloom's taxonomy of educational objectives and outlines the content and learning goals of Module 2.
O2 m4-ng environment-blended learning in ngenvironment part 3-en-deutschLeonardoPrister1
This document discusses blended learning in the context of an NGO project. It begins with an introduction to blended learning and its benefits for both teachers and adult learners. It then discusses the importance of providing feedback in blended learning courses and outlines some feedback structures and rules. It also covers creating online tests and assignments, comparing online versus classroom-based tasks. The document provides examples of online quiz and assignment types that can be created using tools like H5P and Educaplay. It concludes with exercises asking the reader to create some online assignments using these tools.
O2 m4-ng environment-blended learning in ngenvironment part 1-en-deutschLeonardoPrister1
This document discusses blended learning, which combines face-to-face classroom methods with computer-mediated activities. It defines blended learning as using online content and tools combined with in-person sessions. Blended learning can take various forms and be organized into modules. The document outlines the goals and content of Module 4, which focuses on understanding blended learning, its benefits and challenges for teachers and adult learners, providing feedback in blended courses, and creating online tests and assignments.
Ng environment io3_module5_testing and prototyping the ngo idea -part 2EmanuelePristera
This document provides an overview of Module 5 of a training package on testing and prototyping NGO ideas. The module aims to teach learners how to test and prototype their NGO ideas. It covers what is important to consider when founding an NGO, using the Business Model Canvas to structure ideas, and provides an example of an NGO protecting sea turtles. Learners are tasked with describing their own NGO idea and filling out a Business Model Canvas template to plan their proposed NGO.
This document provides an overview of Module 5 of a training programme on entrepreneurship ideas for NGO staff. The module aims to help participants understand business models and value propositions, develop entrepreneurial skills, and create their own entrepreneurship ideas. It outlines a three-step process for creating ideas that involves exploring opportunities, developing scenarios, and making a go/no-go decision. Key aspects of each step are defined, such as forming a project committee, conducting feasibility studies, and analysing results. The document also lists learning outcomes around business planning, pitching, and starting an NGO.
Ng environment io2 induction to pedagogy - m2 part 2-deutschLeonardoPrister1
This document discusses pedagogical methods and skills for NGO staff. It covers seven principles of good teaching practice, including promoting contact between students and teachers and active learning. Different teaching methods are explored, such as lectures, group work and roleplays. Communication models and Bloom's revised taxonomy are also mentioned. The goal is to help NGO staff understand pedagogical skills, communicate effectively, make educational decisions and choose appropriate teaching methods.
Ng environment io2 induction to pedagogy - m2 part 3LeonardoPrister
This document provides an overview of Module 2 of a training program on improving pedagogical skills, communication skills, and pedagogical methods for NGO staff. The module aims to help participants understand pedagogical skills, learn different communication models including the Shannon-Weaver model and axioms of Watzlawick, and improve their ability to make educational decisions and communicate effectively. The document outlines the agenda, learning outcomes, content covered, and resources used for the module.
Ng environment io2 induction to pedagogy - m3 part2EmanuelePristera
This document provides an overview of Module 3 of a training program on developing entrepreneurial ideas. It discusses what makes an entrepreneurial idea successful, including the need for it to be innovative and unique. It defines creativity as turning new ideas into reality, and innovation as implementing new products or services that create value. Sources of creativity and innovation include knowledge, thinking styles, motivation, and openness to new experiences. The document lists various sources of innovative opportunities, such as unexpected occurrences in the market, addressing inefficiencies, and responding to changes. It also describes common approaches to measuring the creativity and innovation of ideas: indirect measurement, overall judgment, and criterion-based assessment. The learning outcomes are to understand entrepreneurial competencies, creativity
Ng environment io2 induction to pedagogy - m2 part 1-deutschLeonardoPrister1
This document outlines Module 2 of a training program on improving pedagogical skills, communication skills, and teaching methods for NGO staff. The module aims to help participants understand pedagogy, communicate effectively, make education decisions, and understand different types of communication. It provides definitions of pedagogy and discusses standards of effective pedagogy. It also references Benjamin Bloom's taxonomy of educational objectives and outlines the content and learning goals of Module 2.
O2 m4-ng environment-blended learning in ngenvironment part 3-en-deutschLeonardoPrister1
This document discusses blended learning in the context of an NGO project. It begins with an introduction to blended learning and its benefits for both teachers and adult learners. It then discusses the importance of providing feedback in blended learning courses and outlines some feedback structures and rules. It also covers creating online tests and assignments, comparing online versus classroom-based tasks. The document provides examples of online quiz and assignment types that can be created using tools like H5P and Educaplay. It concludes with exercises asking the reader to create some online assignments using these tools.
O2 m4-ng environment-blended learning in ngenvironment part 1-en-deutschLeonardoPrister1
This document discusses blended learning, which combines face-to-face classroom methods with computer-mediated activities. It defines blended learning as using online content and tools combined with in-person sessions. Blended learning can take various forms and be organized into modules. The document outlines the goals and content of Module 4, which focuses on understanding blended learning, its benefits and challenges for teachers and adult learners, providing feedback in blended courses, and creating online tests and assignments.
Ng environment io2 induction to pedagogy - m3 part1_deutschLeonardoPrister1
This document provides an overview of Module 2 from a training on entrepreneurial skills development. The module aims to help participants understand entrepreneurial competencies, the importance of creativity and innovation for starting a new business. It covers topics like idea generation, sources of creativity, indicators of innovation and creativity, and the skills and mindsets needed to be a successful entrepreneur. The document provides learning objectives, content outlines, definitions, examples and exercises for participants.
O2 m4-ng environment-blended learning in ngenvir part 1LeonardoPrister
The document discusses blended learning in the context of an online course for NGO staff. It defines blended learning as combining various learning methods including online and face-to-face interactions. The document outlines the benefits and challenges of blended learning for teachers and learners. It also discusses providing feedback and online tasks/tests in a blended learning course. The goal is to help NGO staff understand blended learning and how to incorporate it in their teaching.
Ng environment io2 induction to pedagogy - m2 part 3-deutschLeonardoPrister1
This document discusses improving pedagogical skills, communication skills, and pedagogical methods for NGO staff. It covers communication models including the Shannon-Weaver model of communication and Paul Watzlawick's axioms of communication. The goals of Module 2 are to understand pedagogical skills, understand and use different types of communication, make education decisions, and communicate effectively. Topics covered include communication models, course design and didactics, and support for NGO employees in establishing and developing an organization. Videos are provided as examples to illustrate communication models.
The document discusses two projects - the ICT4eTwinners Project and the SMILE Project. It provides links to the projects and summarizes their objectives. The SMILE Project, funded by Facebook, consisted of an online learning laboratory for 100 teachers to investigate educational uses of social media. It included research on trends and best practices and dissemination of results. The document also lists some top tools for developing a personal learning network, including Glogster Edu, Symbaloo, Scoop.it, Pinterest, Learnist and Mightybell.
The MEDEAnet project aims to promote media-based learning through local training events, online resources, knowledge sharing, and exploiting best practices from the annual MEDEA Awards competition. MEDEAnet partners will organize workshops, provide a 12-part webinar series, publish annual reports, and implement a large-scale dissemination strategy on media and learning.
Ng environment io3_module1_introducing leadership_unit1_p3_leadershipLeonardoPrister
This document is a training package for social and green NGO leadership. It discusses the social aspects and challenges of NGO leadership. Specifically, it notes that NGO leaders often face extraordinary challenges both personally and organizationally. They work long hours with limited resources in uncertain environments to help marginalized groups. The leadership style must be tailored to the social aspects and needs of the particular organization. The document provides exercises for trainees to analyze the social factors influencing their organization and to identify an appropriate leadership style.
Choosing the right social and collaboration platformJane Hart
The document discusses criteria for selecting the right social and collaboration platform for learning. It provides a tour of three platforms - Ning, Grou.ps, and Elgg - comparing their features such as user functionality, whether they are open source or hosted, ease of setup and customization, and cost. The document aims to help users determine which platform is best suited for their learning needs and purposes.
PRCA - 'Maximise broadcast integration within social media' v2Russell Goldsmith
The document discusses how brands can maximize integration of broadcast media within social media. It provides examples of how McDonald's and Saga were able to generate positive broadcast coverage by being first to market with initiatives and providing media opportunities. The document also discusses how live streaming of events to Facebook, YouTube, and other platforms can help drive engagement and reach audiences directly. It provides a case study of how P&G was able to drive offline coupon printing and purchases by embedding coupons in interactive videos on Facebook.
Ng environment io3_module4_idea generation and evaluation_part 1EmanuelePristera
The document discusses methods for generating ideas, including brainstorming, mind mapping, and provocative actions. It explains that generating ideas is an important part of the creative process for solving problems and driving innovation. The document provides an overview of common idea generation methods that can be easily implemented and encourages preparing for problems by considering relevant questions.
The document is a training module on funding for social and green NGO leadership. It discusses various sources of funding for NGOs, including Erasmus+ funding from the European Commission for education and exchange projects, as well as other EU funding programs like LIFE for climate and environment projects, Creative Europe for cultural projects, and Horizon 2020 for research and innovation. It provides information on the different types of projects and funding available under these various European programs that NGOs can apply for.
This document provides an overview of Module 5 of an induction program for NGO staff on opportunity recognition and selection. The module aims to help participants understand business models and value propositions, develop entrepreneurial skills, and recognize opportunities for social and green entrepreneurship. It discusses how to select the right opportunity, outlines the learning outcomes of the module, and provides content on opportunity recognition and selection for social and environmental entrepreneurs.
This document provides an overview of Module 5 from an induction program on pedagogy for NGO staff. The module focuses on developing a business plan for an NGO. It discusses the importance of business models and value propositions for NGOs. It also outlines the key elements that should be included in an effective business plan, such as describing the team and their expertise, illustrating the business model, providing financial projections, and identifying risks. The overall aim of the module is to help participants understand how to develop a sustainable NGO through entrepreneurial skills like developing a business plan and pitching ideas for approval.
This document is a training module in Spanish on creative thinking, initiative, and self-confidence for NGO leadership. It is part of a larger European Commission-funded project called NGEnvironment aimed at fostering active citizenship and sustainability. The module covers key topics like what creative thinking is, its main skills and five creative thinking methods. It also discusses what initiative and self-confidence in leadership entail and provides learning objectives and indicative content for the module. The document provides reference sources and includes tasks for participants, such as watching a video on developing creativity and answering questions.
The document provides information about two non-profit organizations - Charity:water and Teach for All. Charity:water was founded by Scott Harrison to provide clean drinking water in developing countries using a 100% donation model. It has funded over 28,000 water projects serving 8.2 million people through innovative digital marketing and fundraising. Teach for All is a global network founded in 2007 to address educational inequity. It was inspired by Teach for America and Teach First and aims to develop collective leadership to ensure all children can reach their potential.
Ng environment io2 induction to pedagogy - m3 part1EmanuelePristera
This document discusses developing entrepreneurial ideas. It begins with defining an entrepreneurial idea as a concept that can generate financial gain through offering a product or service. Ideation is discussed as generating new ideas by watching videos of existing entrepreneurial concepts. Several examples of green entrepreneurial ideas are provided, such as manufacturing green products like soaps, cultural routes inspired by olive tree civilizations, and waste management/recycling businesses. The document aims to help understand what makes ideas successful and the skills and mindset needed for entrepreneurship.
The document is a training module on creative thinking, initiative, and self-confidence for NGO leadership. It discusses key topics like the definition of initiative, examples of initiative in the workplace, and developing leadership confidence. The module aims to help participants understand these concepts and provide practical techniques to strengthen these skills for their roles in NGO management.
Ng environment io3_module5_testing and prototyping the ngo idea - part 1EmanuelePristera
This document provides an overview of Module 5 of a training package on testing and prototyping NGO ideas. The module aims to teach learners how to test and prototype their NGO idea through understanding business models and using a Business Model Canvas. It discusses what business models are, introduces the Business Model Canvas template, and explains how this template can also be applied to NGOs with a focus on social and environmental issues rather than solely profit. The document provides examples of filling out the Business Model Canvas and concludes with a thank you.
Ng environment io3_module4_idea generation and evaluation_part 2EmanuelePristera
This document provides an overview of methods for idea generation and evaluation. It discusses the importance of generating ideas using appropriate methods and evaluating ideas using goal-based, process-based, and outcomes-based evaluation methods. The document outlines the learning outcomes and agenda for a training module that will introduce trainees to idea generation and evaluation. It will help them understand different idea generation techniques, learn skills to assess ideas, and become familiar with evaluation methods.
This document discusses pitching business ideas, specifically the elevator pitch. It provides guidance on constructing an effective elevator pitch, including keeping it short, using a "grabber" to get attention, showing passion, and practicing. For non-profits, the elevator pitch structure suggested includes a hook to introduce the organization and state its mission, a body to further explain its work, and a wrap-up closing. The overall purpose is to teach NGO staff how to succinctly present their business ideas or organizations to potential investors in a brief amount of time, like an elevator ride.
Ng environment io2 induction to pedagogy - m3 part3EmanuelePristera
This document summarizes Module 3 of a training program on developing entrepreneurial ideas for NGO staff. It discusses the EntreComp model, which was developed by the European Commission to define and describe entrepreneurship competence. The model identifies three competence areas - Ideas and Opportunities, Resources, and Into Action - along with 15 specific competences that make up an entrepreneurial mindset and skills. These competences include creativity, innovation, risk-taking, self-awareness, motivation, and mobilizing resources to transform ideas into action.
Ng environment io2 induction to pedagogy - m3 part1_deutschLeonardoPrister1
This document provides an overview of Module 2 from a training on entrepreneurial skills development. The module aims to help participants understand entrepreneurial competencies, the importance of creativity and innovation for starting a new business. It covers topics like idea generation, sources of creativity, indicators of innovation and creativity, and the skills and mindsets needed to be a successful entrepreneur. The document provides learning objectives, content outlines, definitions, examples and exercises for participants.
O2 m4-ng environment-blended learning in ngenvir part 1LeonardoPrister
The document discusses blended learning in the context of an online course for NGO staff. It defines blended learning as combining various learning methods including online and face-to-face interactions. The document outlines the benefits and challenges of blended learning for teachers and learners. It also discusses providing feedback and online tasks/tests in a blended learning course. The goal is to help NGO staff understand blended learning and how to incorporate it in their teaching.
Ng environment io2 induction to pedagogy - m2 part 3-deutschLeonardoPrister1
This document discusses improving pedagogical skills, communication skills, and pedagogical methods for NGO staff. It covers communication models including the Shannon-Weaver model of communication and Paul Watzlawick's axioms of communication. The goals of Module 2 are to understand pedagogical skills, understand and use different types of communication, make education decisions, and communicate effectively. Topics covered include communication models, course design and didactics, and support for NGO employees in establishing and developing an organization. Videos are provided as examples to illustrate communication models.
The document discusses two projects - the ICT4eTwinners Project and the SMILE Project. It provides links to the projects and summarizes their objectives. The SMILE Project, funded by Facebook, consisted of an online learning laboratory for 100 teachers to investigate educational uses of social media. It included research on trends and best practices and dissemination of results. The document also lists some top tools for developing a personal learning network, including Glogster Edu, Symbaloo, Scoop.it, Pinterest, Learnist and Mightybell.
The MEDEAnet project aims to promote media-based learning through local training events, online resources, knowledge sharing, and exploiting best practices from the annual MEDEA Awards competition. MEDEAnet partners will organize workshops, provide a 12-part webinar series, publish annual reports, and implement a large-scale dissemination strategy on media and learning.
Ng environment io3_module1_introducing leadership_unit1_p3_leadershipLeonardoPrister
This document is a training package for social and green NGO leadership. It discusses the social aspects and challenges of NGO leadership. Specifically, it notes that NGO leaders often face extraordinary challenges both personally and organizationally. They work long hours with limited resources in uncertain environments to help marginalized groups. The leadership style must be tailored to the social aspects and needs of the particular organization. The document provides exercises for trainees to analyze the social factors influencing their organization and to identify an appropriate leadership style.
Choosing the right social and collaboration platformJane Hart
The document discusses criteria for selecting the right social and collaboration platform for learning. It provides a tour of three platforms - Ning, Grou.ps, and Elgg - comparing their features such as user functionality, whether they are open source or hosted, ease of setup and customization, and cost. The document aims to help users determine which platform is best suited for their learning needs and purposes.
PRCA - 'Maximise broadcast integration within social media' v2Russell Goldsmith
The document discusses how brands can maximize integration of broadcast media within social media. It provides examples of how McDonald's and Saga were able to generate positive broadcast coverage by being first to market with initiatives and providing media opportunities. The document also discusses how live streaming of events to Facebook, YouTube, and other platforms can help drive engagement and reach audiences directly. It provides a case study of how P&G was able to drive offline coupon printing and purchases by embedding coupons in interactive videos on Facebook.
Ng environment io3_module4_idea generation and evaluation_part 1EmanuelePristera
The document discusses methods for generating ideas, including brainstorming, mind mapping, and provocative actions. It explains that generating ideas is an important part of the creative process for solving problems and driving innovation. The document provides an overview of common idea generation methods that can be easily implemented and encourages preparing for problems by considering relevant questions.
The document is a training module on funding for social and green NGO leadership. It discusses various sources of funding for NGOs, including Erasmus+ funding from the European Commission for education and exchange projects, as well as other EU funding programs like LIFE for climate and environment projects, Creative Europe for cultural projects, and Horizon 2020 for research and innovation. It provides information on the different types of projects and funding available under these various European programs that NGOs can apply for.
This document provides an overview of Module 5 of an induction program for NGO staff on opportunity recognition and selection. The module aims to help participants understand business models and value propositions, develop entrepreneurial skills, and recognize opportunities for social and green entrepreneurship. It discusses how to select the right opportunity, outlines the learning outcomes of the module, and provides content on opportunity recognition and selection for social and environmental entrepreneurs.
This document provides an overview of Module 5 from an induction program on pedagogy for NGO staff. The module focuses on developing a business plan for an NGO. It discusses the importance of business models and value propositions for NGOs. It also outlines the key elements that should be included in an effective business plan, such as describing the team and their expertise, illustrating the business model, providing financial projections, and identifying risks. The overall aim of the module is to help participants understand how to develop a sustainable NGO through entrepreneurial skills like developing a business plan and pitching ideas for approval.
This document is a training module in Spanish on creative thinking, initiative, and self-confidence for NGO leadership. It is part of a larger European Commission-funded project called NGEnvironment aimed at fostering active citizenship and sustainability. The module covers key topics like what creative thinking is, its main skills and five creative thinking methods. It also discusses what initiative and self-confidence in leadership entail and provides learning objectives and indicative content for the module. The document provides reference sources and includes tasks for participants, such as watching a video on developing creativity and answering questions.
The document provides information about two non-profit organizations - Charity:water and Teach for All. Charity:water was founded by Scott Harrison to provide clean drinking water in developing countries using a 100% donation model. It has funded over 28,000 water projects serving 8.2 million people through innovative digital marketing and fundraising. Teach for All is a global network founded in 2007 to address educational inequity. It was inspired by Teach for America and Teach First and aims to develop collective leadership to ensure all children can reach their potential.
Ng environment io2 induction to pedagogy - m3 part1EmanuelePristera
This document discusses developing entrepreneurial ideas. It begins with defining an entrepreneurial idea as a concept that can generate financial gain through offering a product or service. Ideation is discussed as generating new ideas by watching videos of existing entrepreneurial concepts. Several examples of green entrepreneurial ideas are provided, such as manufacturing green products like soaps, cultural routes inspired by olive tree civilizations, and waste management/recycling businesses. The document aims to help understand what makes ideas successful and the skills and mindset needed for entrepreneurship.
The document is a training module on creative thinking, initiative, and self-confidence for NGO leadership. It discusses key topics like the definition of initiative, examples of initiative in the workplace, and developing leadership confidence. The module aims to help participants understand these concepts and provide practical techniques to strengthen these skills for their roles in NGO management.
Ng environment io3_module5_testing and prototyping the ngo idea - part 1EmanuelePristera
This document provides an overview of Module 5 of a training package on testing and prototyping NGO ideas. The module aims to teach learners how to test and prototype their NGO idea through understanding business models and using a Business Model Canvas. It discusses what business models are, introduces the Business Model Canvas template, and explains how this template can also be applied to NGOs with a focus on social and environmental issues rather than solely profit. The document provides examples of filling out the Business Model Canvas and concludes with a thank you.
Ng environment io3_module4_idea generation and evaluation_part 2EmanuelePristera
This document provides an overview of methods for idea generation and evaluation. It discusses the importance of generating ideas using appropriate methods and evaluating ideas using goal-based, process-based, and outcomes-based evaluation methods. The document outlines the learning outcomes and agenda for a training module that will introduce trainees to idea generation and evaluation. It will help them understand different idea generation techniques, learn skills to assess ideas, and become familiar with evaluation methods.
This document discusses pitching business ideas, specifically the elevator pitch. It provides guidance on constructing an effective elevator pitch, including keeping it short, using a "grabber" to get attention, showing passion, and practicing. For non-profits, the elevator pitch structure suggested includes a hook to introduce the organization and state its mission, a body to further explain its work, and a wrap-up closing. The overall purpose is to teach NGO staff how to succinctly present their business ideas or organizations to potential investors in a brief amount of time, like an elevator ride.
Ng environment io2 induction to pedagogy - m3 part3EmanuelePristera
This document summarizes Module 3 of a training program on developing entrepreneurial ideas for NGO staff. It discusses the EntreComp model, which was developed by the European Commission to define and describe entrepreneurship competence. The model identifies three competence areas - Ideas and Opportunities, Resources, and Into Action - along with 15 specific competences that make up an entrepreneurial mindset and skills. These competences include creativity, innovation, risk-taking, self-awareness, motivation, and mobilizing resources to transform ideas into action.
O2 m4-ng environment-blended learning in ngenvir part 3LeonardoPrister
This document provides an overview of Module 4 of a blended learning course on blended learning in NGOEnvironment. The module aims to help participants understand blended learning, its benefits and challenges for teachers and learners, and how to provide feedback and online tests/tasks. It discusses what blended learning is, feedback structures for blended learning including rules for soliciting feedback, ideas for creating engaging online tests using games, quizzes and assignments, and the learning outcomes of understanding and being able to implement blended learning and provide online feedback and assessment.
Ng environment io3_module1_introducing leadership_unit1_p1_leadershipLeonardoPrister
This document provides an overview of Module 1 of a training package on leadership for social and green NGOs. The module introduces key concepts of leadership, including definitions, theories, and styles. It discusses transactional leadership, which focuses on supervision, organization, and performance; and transformational leadership, which aims to change the future. The module also examines social aspects of NGO leadership and identifies learning outcomes around defining leadership, understanding its importance for NGOs, different leadership styles, and identifying one's own style.
Ng environment io2 induction to pedagogy - m2 part 2LeonardoPrister
This document provides an overview of Module 2 of a training program on pedagogy for NGO staff. The module aims to improve pedagogical skills, communication skills, and pedagogical methods. It covers topics like teaching methods, educational decisions, and Kolb's experiential learning cycle. Learning outcomes include understanding pedagogical skills, communication types, making educational decisions, and communicating effectively. The document provides details on the content and structure of the module.
Ng environment io2 induction to pedagogy - m2 part 1LeonardoPrister
This document provides an overview of Module 2 of a training program on pedagogy for NGO staff. The module aims to improve participants' pedagogical skills, communication skills, and understanding of pedagogical methods. It covers topics like standards of effective pedagogy, Bloom's taxonomy, face-to-face courses, and blended learning. The document outlines the module's learning outcomes, content areas, and references resources on concepts like pedagogy, communication models, and supporting NGO staff. It also includes exercises for participants to define pedagogy and discuss teaching methods.
Ng environment io2 induction for pedagogy staff_part1EmanuelePristera
The document provides an overview of Module 1 of an induction program for NGO staff on understanding non-governmental organizations. It defines NGOs as non-profit, voluntary citizens' groups that address issues to support the public good. It discusses key driving forces behind NGOs like globalization and environmental threats. It also outlines characteristics of "Green NGOs", including their non-state independence, non-profit status, voluntariness, legality, and role in creating public awareness of their missions.
Ng environment io2 induction for pedagogy staff_part1_ptLeonardoPrister1
This document provides an overview of non-governmental organizations (NGOs). It defines NGOs as voluntary citizen groups organized locally, nationally or internationally to address issues for the public good. It discusses key drivers of NGOs like globalization and environmental threats. It also outlines characteristics of green NGOs such as their non-state independence, non-profit status, and focus on volunteer work and public advocacy. The document aims to help staff at NGOs better understand the nature and role of these organizations.
Ng environment io2 induction to pedagogy - m3 part2_deutschLeonardoPrister1
This document discusses the key elements needed for an entrepreneurial idea to be successful. It explains that creativity is the process of implementing new ideas in reality, and is characterized by the ability to perceive the world in new ways and find hidden patterns. Innovation is defined as implementing a new or significantly improved product, service or process that creates value. An innovative entrepreneurial idea is a concept that can be used to generate financial profit, usually focused on a unique product or service. Successful ideas are innovative, meet a need in the market, and can be implemented in a way that is financially sustainable. The document provides sources of creativity and innovation, such as knowledge, thinking styles, motivation, and openness to new experiences.
This document discusses a module on value propositions for NGO staff. It begins by introducing the topic of value propositions and what they are. It then discusses using a value proposition canvas to help understand what customers want and create products/services to match their needs. The canvas has two sides - a customer profile side to describe customer understanding, and a value map side to describe how value will be created. The document provides examples of filling out each side of the canvas. It aims to help NGO staff recognize the importance of business models and value propositions, and understand how to develop a structured business plan.
This document provides an overview of a beginner's Bitcoin course that includes 4 sessions with video lessons, full text documentation, and questions with feedback for session 1. The course gives an introduction to Bitcoin and consists of video and written resources to educate newcomers on the topic.
This document provides an overview of a beginner's Bitcoin course that includes 4 sessions of content. The first session provides an overview. The second includes video resources. The third has video lessons. And the fourth contains practice questions for the first session with feedback.
This document provides an overview of an introductory WordPress course that includes modules on WordPress history and video resources, as well as exercises and quizzes. The course covers the basics of the popular content management system WordPress through video and text lessons, and allows students to test their knowledge with assessments.
This document outlines a training module on social and green entrepreneurship for NGO leadership. The module defines social entrepreneurship and green entrepreneurship. It explains that green entrepreneurs have environmental and social goals at the core of their business and use their business to raise awareness of green products/services. The module contains videos and assignments for participants, including having them describe what green business ideas are for startup companies and why after watching a video on innovative ideas from green startups in the energy and water industries. The overall goal is to help participants understand social entrepreneurship and green entrepreneurship.
This document provides an overview of the first module of a course on marine oil spill pollution prevention and response. Module 1 focuses on the different types of oils that can cause spills and their relative amounts, and includes a video and questions to accompany the textual content.
This document provides an overview of an online training course for carers of people with dementia that includes 6 modules covering basic facts, misconceptions, technological solutions, and games to reinforce learning for modules 1 and 4. The course uses videos, questions with feedback, and online games to teach carers through interactive online content.
This course provides training for carers of people with dementia through English language lessons organized into sections on full text documentation, video resources, questions with feedback, and learning in a fun way. The course aims to teach carers how to best support those with dementia through interactive online training materials.
This course provides training for carers of people with dementia through English language lessons organized into sections on full text documentation, video resources, interactive questions with feedback, and activities to learn in a fun way. The course aims to educate carers on how to best support those with dementia.
Meet up Milano 14 _ Axpo Italia_ Migration from Mule3 (On-prem) to.pdfFlorence Consulting
Quattordicesimo Meetup di Milano, tenutosi a Milano il 23 Maggio 2024 dalle ore 17:00 alle ore 18:30 in presenza e da remoto.
Abbiamo parlato di come Axpo Italia S.p.A. ha ridotto il technical debt migrando le proprie APIs da Mule 3.9 a Mule 4.4 passando anche da on-premises a CloudHub 1.0.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
Toptal Tech is at the forefront of this innovation, connecting you with the brightest minds in blockchain development. Together, we can unlock the potential of this transformative technology, building a future of transparency, security, and endless possibilities.
1. IO3 – Training package for social
and green NGO leadership
Module 6: Communication and
Outreach
Prepared by Rightchallenge
ERASMUS+ Programme – Strategic
Partnership
Agreement No.
2018-1-DE02-KA204-005014
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and
the Commission cannot be held responsible for any use which may be made of the information contained therein.
2. Agenda
6. Communication and Outreach
6.1 Communication Plan: Why and Where do I start?
6.2 Internal and External Scans
6.3 Social Media Strategy
6.3.1 Facebook
6.3.2 Twitter
6.3.3 Instagram
6.4 Website
6.5 Mailing List
6.6 GDPR
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and
the Commission cannot be held responsible for any use which may be made of the information contained therein.
3. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Learning Outcomes of Module 6
Understand what communication plans are
Understop internal and external scans
Be able to design and start a communication plan
Understand the reach of different social media outlets
Understand the reach of websites and mailing lists.
4. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Learning Outcomes of Module 6
Module/Unit Learning Outcomes –
The learner will:
Indicative Content
Communication and
Outreach
• Understand what communication
plans are
• Understop internal and external scans
• Be able to design and start a
communication plan
• Understand the reach of different
social media outlets
• Understand the reach of websites and
mailing lists.
Communications plans: why
you need them and how to
do them
Social media strategies
Alternative outlets for
communication
GDPR
5. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.1 Communication Plan
5
Effective communication doesn’t just happen, it needs to be planned
carefully! But this idea alone can be dauting.
• Where do I start?
• How do I do this?
• Why do I even need this?
Well, let’s start with the WHY?
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
6. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.1 Why?
6
Every NGO wants to tell the world about the work it’s doing. But, more
often than not, the world won’t listen.
That’s why you need a communication plan.
A communication plan will help you and your organization get your
message out and gather the attention it deserves. In an organized and well
thought way.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
7. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.1 Where do I start?
7
To start you, as an NGO, need to define your vision.
• What is the big change you want to make?
• What is your mission?
These are the two questions that will help you set the tone you will use in
your communication.
Your communication might take 10, 20 or 30 years to gather the attention you deserve.
You should create 2-year communications plan to keep it up to date.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
Source: https://www.flaticon.com/
8. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.1 Where do I start?
Be SMART
8
After defining your vision, you need to create your objectives.
Your objectives should be SMART:
• Specific
• Measurable
• Attainable
• Realistic
• Time-bound
Vision Objective
Save the
environment
Increase the number of households recycling in
our community by five percent this year.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
9. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.2 Where do I start?
Internal Scan
9
An internal scan assesses your organization’s assets and challenges.
• What staff, resources and tools do you have?
• Is your organization a media machine or is it comprised of
academics?
• Are you well known?
• Are you part of any coalition or partnership?
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
10. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.2 Where do I start?
External Scan
10
An external scan helps you understand external factors that might impact
your communication
• What is the current state of the debate around your issue?
• Are there key events you must factor?
• What other organizations are working, either with or against, your
issue?
• Are there misconceptions around your issue?
• What obstacles or opportunities might you encounter?
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
11. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.2 Where do I start?
External Scan
11
Is there no discussion around your key issue?
Then you have the opportunity to be the first to frame it.
Although the understanding of your issue might be difficult, because it’s
new, you have the opportunity to be the first one to define it.
Is there already a discussion?
Are you winning it?
Fortify and amplify!
Are you losing?
Reframe!
For example, if the discussion is being
centered around “Should we save the
planet?”, you can reframe it to “How can we
save the planet?”
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
12. Task
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 7
https://h5p.org/node/815184
H5P-Task
13. Task
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 7
https://h5p.org/node/815191
H5P-Task
14. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.3 Strategy
Target Audience
14
Now that you know where to start, it’s time to define your target
audience.
These are a few points you must consider:
• Age
• Location
• Interests
You can use social media analytics to better understand your current
audience and either cater to it or understand what you need to change to
reach a different one.
Hint: your audience should not be “everyone”. Work towards a niche group and
dominating it.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
15. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.3 Strategy
Choose your platform
15
You now know your target audience, so it’s time to choose your preferred
social media platform.
• Audiences between the ages 12 and 17 are more active on Twitter
and Snapchat.
• Audiences between the ages of 18 and 29 are more active on
Facebook, Snapchat and Instagram.
• Audiences between the ages of 30 and 65+ are more active on
Facebook.
So choose carefully your main venue for communication. You don’t need
to be an exclusive user of a single social media platform, but you should
focus your efforts where your audience is.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
16. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.3 Strategy
Measure Analytics
16
Almost every social media platform offers you a place to view and study
your analytics (e.g. Facebook Insights, Twitter Analytics)
Use this tool to get to know better your audience and its habits.
• At what time are they online?
• Do they react more to text, pictures or videos?
• Are they more likely to share original content, editorials or
inspiring testimonies?
You can also these tools to measure performance.
• How many people are like or sharing your posts;
• How many people are seeing your content;
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
17. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.3.1 Facebook
Starter Guide
17
Facebook is the most widely used social media platform.
Chances are you a user and most of your friends and family are also
Facebook users.
So, take this as a sign of how wide Facebook’s reach is.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
18. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.3.1 Facebook
Starter Guide
18
You can use Facebook to share text posts, images and video. Use these guidelines to create media material:
In case you want to upload video content,
you should use a 1:1 aspect ratio (squared),
as per Facebook’s suggestion.
Videos can be up to 4GB in size and a
maximum duration of 240 minutes.
Remember that profile pictures appear as
circles on user’s feeds. So, be careful with
your content as it may be cut out.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://lifestylechannel.ca/product/social-bp/
19. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
19
If you already have a following take advantage of Facebook Insights to
understand when is your audience online to know when to post.
If you are starting, make several posts over the course of a week and then
head to the Insights to get this information.
Using these insights you can start planning your posts.
Make sure you post twice a day at times where your audience is peaking.
You can use the Facebook schedule tool to get some content ready to be
posted without you needing to come every single time to the page or you
can use an external software such as Buffer, Swonkie or Hootsuite.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
6.3.1 Facebook
Starter Guide
Source: https://www.flaticon.com/
20. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.3.2 Twitter
Starter Guide
20
Twitter is the best place to go informal with your audience.
Don’t be worried with posting long and formal content because Twitter is
the right place to directly engage with your audience.
Don’t forget engagement is important in every single platform, but some
platforms offer a more chilled approach (Twitter/Instagram) and others
require a more professional one (Facebook/LinkedIn).
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
21. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
21
You can use Instagram to share short (160 characters) text posts, images and video. Use these guidelines to create
media material:
When uploading video content, just as in
Facebook, you should use a 1:1 aspect ratio
(squared), as this will ensure you take the full
timeline space.
Videos can be up to 512MB in size and a
maximum duration of 140 seconds.
Remember that profile pictures appear as
circles. So, be careful with your content as it
may be cut out.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
6.3.2 Twitter
Starter Guide
Source: https://lifestylechannel.ca/product/social-bp/
22. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
22
Take advantage of Twitter Analytics to understand when is your audience online
to know when to post, what is your audience (sex, location, language) and many
other variables.
According to Sproute Social, the best times to post on Twitter are Wednesday at
9 a.m. and Friday at 9 a.m.;
The best days are Tuesday and Wednesday are the best days to post on Twitter;
The most consistent engagement on Monday through Friday from 8 a.m.–4 p.m.;
The worst day is Saturday gets the least engagement;
And the lowest engagement occurs every day from 10 p.m–4 a.m.
You can use the Twitter’s schedule tool to get some content ready to be posted
without you needing to come every single time to the page or you can use an
external software such as Buffer, Swonkie or Hootsuite.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
6.3.2 Twitter
Starter Guide
Source: https://www.flaticon.com/
23. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.3.3 INSTAGRAM
Starter Guide
23
Instagram is another place to go informal with your audience.
Instagram is the place for you to share your photo and media skills and
engage around that.
Hashtags are really important and speaking with your followers is key in
this platform.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
24. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
24
You can use Instagram to share short (160 characters) text posts, images and video. Use these guidelines to
create media material:
Video content uploading, just as in Facebook
and Twitter, should use a 1:1 aspect ratio
(squared).
Videos can be up to 512MB in size and a
maximum duration of 140 seconds.
Remember that profile pictures appear as
circles. So, be careful with your content as it
may be cut out.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
6.3.3 INSTAGRAM
Starter Guide
Source: https://lifestylechannel.ca/product/social-bp/
25. Video
How to Create a Social Media Strategy for Your
Nonprofit
https://www.youtube.com/watch?v=pii1jqpsK9M
Nonprofit Marketing Strategies - Youtube
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 7
26. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.4 WEBSITE
Your vision
26
Your vision should be the page where you present your organizations exactly that.
Remember we have already defined your vision before?
What is the big change you want to achieve?
What is your mission?
This is the place to further develop what you answered and explain it to your
audience.
Remember: it should be easy to read and follow!
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
27. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.4 WEBSITE
Donations
27
A website is the perfect place to gather donations for your NGO.
After all, you have just presented your organization, your vision, and your mission.
Luckily, if you have done this work in a well-thought and SMART way, your
audience has connected with you and your organization and wants to take part
and help you by donating.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
28. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.4 WEBSITE
Analytics
28
On your website, you can use Google Analytics to track your audience and get to
know it better.
You’ll be able to know their age, sex, location, what pages they visited, how long
they stayed and the ways they navigate your website.
Keep in mind: this tracking must follow GDPR guidelines.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
29. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.5 MAILING LIST
Why?
29
Your website will inform and educate your audience about your organization.
But email will inspire and invite them to volunteer and donate over an extended
period of time.
You can send newsletters, advocacy messages or fundraising appeals.
But you need to collect and maintain good data on your audience.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
30. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.5 MAILING LIST
How?
30
Take advantage of your website to collect mail addresses from your audience.
Use tools like Mailchimp to collect email addresses, but also names, this way you
can personalize each email towards every person.
Whether writing your emails or gathering audience, make it personal. Create call to
actions that provoke clicks, like “Yes, I WANT to save the world!”
Make sure your signup forms are simple. The simpler they are, the more people will signup
as they won’t waste time. But beware, simple doesn’t mean you can skip on getting the
information you need. Just make sure you don’t run a full background check.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
Source: https://www.flaticon.com/
31. NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 6
6.6 MAILING LIST
GDPR
31
While collecting personal data, do not forget about the General Data Protection
Regulation. There are 5 things you must never forget:
• Consent requires a positive opt-in. Don’t use pre-ticked boxes.
• Keep consent requests separate from other terms & conditions.
• Make it easy for people to withdraw consent—and tell them how to do it.
• Keep evidence of consent—who, when, how.
• Check your consent practices and your existing consents.
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
Source: https://www.flaticon.com/
32. Video
GDPR Compliance 2020 Summary - 10 Steps in
10 Minutes to Avoid Fines
https://www.youtube.com/watch?v=WPwG-MNMuBQ
Digitool - Youtube
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 7
33. Task
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors,
and the Commission cannot be held responsible for any use which may be made of the information contained therein.
NGEnvironment -
Foster European Active Citizenship and Sustainability
Through Ecological Thinking by NGOs
Project Nummer: 2018-1-DE02-KA204-005014
IO3 – Training package for social and green NGO leadership–
Module 7
https://h5p.org/node/815199
H5P-Task
34. Thank you very much for
your attention!
The European Commission support for the production of this publication does not constitute an endorsement of the contents which reflects the views only of the authors, and
the Commission cannot be held responsible for any use which may be made of the information contained therein.