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UNDERSTANDING THE
SUPPLY CHAIN
MANAGEMENT
By Abdullah Athar
Definition of Supply Chain
Mgt :
 Basic Supply Chain : a network used
to deliver product and services from
raw materials to end customers
through an engineered flow of
Information, physical distribution and
cash.
 Supply chain = supply + chain+ mgt
Supplier
Manufactur
e
Distributor Retailer Customer
Funds
Product
Information
SUPPLY CHAIN MANAGEMENT
 Supply chain is the game of
management of 3 flows as shown in
diagram. You are to explain how these
3 flows affects or support supply chain
performance. Kindly give reply point
wise.
Generally key pillars of supply chain
are
 Customer
 Manufacturer
 Retailers
 Wholesaler/distributor
 Warehouse and transportation
 Component /raw material suppliers
Each stage in supply chain is connected
through flow of products , information
and fund
 During operation, supply chain closely
interacts with other functions like
finance, sales , marketing etc
Supply Chain in Reality
Supply chain process is not as simple
as explained. Complexity includes due
to involvement of various real scenarios
like many suppliers, many distributors,
many manufacturing options .
Different Real Scenarios in Supply Chain
Services also have supply chains
Sourcing ,
Procurement
and supply
management
(purchasing ,
supplier
relationship)
Material
Management
(Forecasting
Inventory, store ,
stoke keeping)
Logistics &
Distribution
Supply Chain-Historical Perspective
Objective of Supply Chain
To satisfy customers need by
 Matching variable demand with
variable supply
 In shortest possible time
 With minimum total cost
Significance of Supply Chain :
◦ Supply chain designing and its
operation plays a significant role in
the success of firm.
o Supply chain is the channel which
ensure product availability to end
user, so it determines company
success.
◦ Successful supply chain operation
requires well inter-connectivity within
functions and efficient role of all
functions.
Some Strategies in Supply Chain
◦ Few suppliers/ many suppliers
◦ Make or buy decision
◦ Inventory Management
◦ Capacity Planning
Decision Phase in Supply Chain
 Supply chain strategy
next several years
 Supply chain planning
◦ Quarter to a yearly
 Supply chain operation
◦ (weekly/monthly)
Process view of supply chain
 Supply chain is a consequence of
processes and flows that take place
within and between different stages
and combine to fill a customer need
for a product.
 Two views of supply chain are
◦ Cycle view :
◦ Push/pull view
Cycle View
 Processes in supply chain are divided
into a series of cycles , each
performed at the interface between 2
consecutive stages of supply chain.
◦ Customer order cycle
◦ Replenishment cycle
◦ Manufacturing cycle
◦ Procurement cycle
Push/pull view
 The process in supply chain are
divided into 2 categories depending on
whether they are executed in
response to a customer order on in
anticipation of customer order. Pull
processes are initiated by a customer
order. Push process are initiated and
performed in anticipation of customer
need.
Push/pull process
 Make to stock order
◦ Pull process : customer order cycle
◦ Push process : procurement +
manufacturing
+replenishment
 Build to order
◦ Pull process : customer order cycle
+manufacturing
◦ Push process : procurement
Supply Chain Macro Process in a Firm
SRM ISCM CRM
Supplier Firm Customer
Source
Negotiate
Buy
Design collaboration
Supply collaboration
Demand planning
Supply planning
production
Warehouse
Market
Price
Sell
Order management
Call centre
L1 introduction to scm & digital scm updated
L1 introduction to scm & digital scm updated
L1 introduction to scm & digital scm updated

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L1 introduction to scm & digital scm updated

  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Definition of Supply Chain Mgt :  Basic Supply Chain : a network used to deliver product and services from raw materials to end customers through an engineered flow of Information, physical distribution and cash.  Supply chain = supply + chain+ mgt
  • 15.  Supply chain is the game of management of 3 flows as shown in diagram. You are to explain how these 3 flows affects or support supply chain performance. Kindly give reply point wise.
  • 16. Generally key pillars of supply chain are  Customer  Manufacturer  Retailers  Wholesaler/distributor  Warehouse and transportation  Component /raw material suppliers Each stage in supply chain is connected through flow of products , information and fund
  • 17.  During operation, supply chain closely interacts with other functions like finance, sales , marketing etc
  • 18. Supply Chain in Reality Supply chain process is not as simple as explained. Complexity includes due to involvement of various real scenarios like many suppliers, many distributors, many manufacturing options .
  • 19. Different Real Scenarios in Supply Chain
  • 20. Services also have supply chains
  • 21. Sourcing , Procurement and supply management (purchasing , supplier relationship) Material Management (Forecasting Inventory, store , stoke keeping) Logistics & Distribution Supply Chain-Historical Perspective
  • 22. Objective of Supply Chain To satisfy customers need by  Matching variable demand with variable supply  In shortest possible time  With minimum total cost
  • 23. Significance of Supply Chain : ◦ Supply chain designing and its operation plays a significant role in the success of firm. o Supply chain is the channel which ensure product availability to end user, so it determines company success. ◦ Successful supply chain operation requires well inter-connectivity within functions and efficient role of all functions.
  • 24. Some Strategies in Supply Chain ◦ Few suppliers/ many suppliers ◦ Make or buy decision ◦ Inventory Management ◦ Capacity Planning
  • 25. Decision Phase in Supply Chain  Supply chain strategy next several years  Supply chain planning ◦ Quarter to a yearly  Supply chain operation ◦ (weekly/monthly)
  • 26.
  • 27.
  • 28.
  • 29. Process view of supply chain  Supply chain is a consequence of processes and flows that take place within and between different stages and combine to fill a customer need for a product.  Two views of supply chain are ◦ Cycle view : ◦ Push/pull view
  • 30. Cycle View  Processes in supply chain are divided into a series of cycles , each performed at the interface between 2 consecutive stages of supply chain. ◦ Customer order cycle ◦ Replenishment cycle ◦ Manufacturing cycle ◦ Procurement cycle
  • 31.
  • 32. Push/pull view  The process in supply chain are divided into 2 categories depending on whether they are executed in response to a customer order on in anticipation of customer order. Pull processes are initiated by a customer order. Push process are initiated and performed in anticipation of customer need.
  • 33.
  • 34. Push/pull process  Make to stock order ◦ Pull process : customer order cycle ◦ Push process : procurement + manufacturing +replenishment  Build to order ◦ Pull process : customer order cycle +manufacturing ◦ Push process : procurement
  • 35. Supply Chain Macro Process in a Firm SRM ISCM CRM Supplier Firm Customer Source Negotiate Buy Design collaboration Supply collaboration Demand planning Supply planning production Warehouse Market Price Sell Order management Call centre