This document describes an international case study analysis competition on standardization that was held in 2011. The competition was open to university student teams and aimed to promote education about standardization issues. Teams analyzed a case study on developing a methodology for citizens to measure their energy footprint and presented their analysis to a panel of international judges. The winning team received a $2000 prize. Feedback from participants was positive, though some asked for clearer guidelines and more preparation time. Plans were announced to expand the competition internationally in 2012.

1. An International Standardization Case Study Analysis Competition Experience and Accomplishments Stephen K. Kwan Professor San José State University, CA, USA http://www.cob.sjsu.edu/kwan_s Contact: stephen.kwan@sjsu.edu ICES Workshop June 27-28th, 2011Hangzhou, China

2. 2 Kwan 2010 An International Standardization Case Study Analysis Competition 2010 In English Purpose: To promote education about standardization among universities. Provides an opportunity to make students aware of the issues surrounding standardization from corporate strategy, industry, regional, and international perspectives. Creates a forum for discussion among students, academics and practitioners to build a community of learners. The teams of students are asked to analyze the Case Study based on the theme and a set of questions. They will then present their analysis and recommendations at the competition. The teams will be evaluated by a panel of international judges based on the set of published criteria. Sustainability Energy Footprint of the Citizen Graduates and Undergraduates

4. Time Zones

5. Need domain expert advisors

6. Recruiting university teams

7. Recruiting more sponsors

8. General logistics

9. Rules, Rules, and Rules

10. ……..Student Team Faculty Advisor If team wins, the University must be willing to accept prize money and distribute to students

11. 4 Kwan 2011 Announcement at APEC meeting 2011 May 2-6, 2011 Prizes First Place: US$2000 Second Place: US$1000 Third Place: US$1000

12. 5 Kwan 2011 The Case

13. 6 Kwan 2011 The Case Analysis The Case is about motivating the developing a methodology to let citizens measure and calculate their Energy Footprint. Energy Footprint is defined as the average amount of energy a person uses in his/her daily life. This is for citizen use and is in contrast to the concept of carbon footprint used by public and private enterprises. The purpose of this methodology is to encourage citizens to measure, manage, and conserve energy use in their daily life. It should also be noted that there is a need for Standards in developing the methodology so that citizens from different regions and countries could compare their Energy Footprint. With this, citizens from around the world could develop a community to foster sustainability by encouraging each other to reduce their Energy Footprint. The intended audience of this methodology should be young people like Michael and his peers who want to help the environment.

14. 7 Kwan 2011 The Case Analysis Questions What is the citizen’s role in sustainability of the planet, especially on energy use? Is energy use an important sustainability issue in your region? If so, what are the concerns? Are there any Standards in use for instrumentation and calculation of energy use? What are the effective ways to answer the question “What is your Energy Footprint?” Recommend Standards for measuring Energy Footprint and ways of making instrumentation implementing such Standards available to citizens in your country/region. Is this extendable to private and public enterprises and beyond?

16. 9 Kwan 2011 The Competition (1)

17. 10 Kwan 2011 The Competition (2) It Worked! Web-based Video Conferencing Computer High-speed Internet Connection Speakers, Microphone Noise-free Room Pre-event Testing

18. 11 Kwan 2011 The Winners Certificates + Feedback + $

19. 12 Kwan 2011 Some Feedback from the Participants This was a great experience…learning was intense…excellent exposure for learning and thinking on your feet… The case is very relevant…simple and interesting appeal…standardization and sustainability are important issues to emerging economies… Clearer guidelines about research and presentation expectations…more time to prepare… Encouraging throughout…Transparency in judging…comments and feedback… The technology platform works… should have two test runs…need to find sufficient bandwidth to support the application…the world continues to “shrink”… We look forward to participate…next year…glad to receive announcements…like to contribute and get involved…

20. 13 Kwan 2011 What is Next? Regional and International Competition in 2012 Americas Europe, Africa, Middle East Asia Similar and New Challenges 2012 Thanks