Uber works with Modo Labs to integrate Uber transportation services into university mobile apps. This allows students to easily request Uber rides directly from their university's app. The integration benefits universities by reducing transportation costs and increasing app usage. It benefits students by providing a convenient, affordable, and safe transportation option on campus and for events. The integration process involves universities adding a special Uber request button to their mobile app that automatically opens the Uber app to request a ride when tapped.

1. Uber’s Integration with
Modo Labs
Javi Correoso
Public Affairs Manager at Uber
Landon Lemoine
Director, Business Development at Modo Labs
April 3, 2017

2. Transportation...
at the push of a button
Transportation is idiosyncratic. We have
yellow taxis in New York and red ones in
Hong Kong; double decker buses in
London and single-story ones in most
other cities. Regardless of where you are,
making it easier to connect riders and
drivers can improve everyone’s quality of
life.

3. How Uber works

4. Uber Proprietary & Confidential
Efficiency: diverse range of vehicles
There’s a ride for every price and any occasion:
Economy - UberPOOL, UberXL
Premium - SELECT, BLACK
SUV - UberXL
Accessibility - ASSIST, WAV
POOL & uberX
Affordable everyday rides. Seats
up to 4 riders.
uberXL
Seats at least 6 riders.
SELECT & BLACK
Uber’s “executive” luxury service.
A luxury sedan that seats up to 4
riders.

5. Uber Proprietary & Confidential
Global coverage
70+
Countries
500+
Cities
75%of the U.S. population
lives in a county with
access to Uber
5M+
Trips per day
2B+
Rides completed

6. Safety with Uber

7. Safety is built into every trip
We are committed to the safety of
everyone using Uber. Our technology
ensures safety for riders and drivers
before, during, and after every ride in
ways that were not possible before
smartphones and the Internet.

8. No more street hails or waiting outside to find a ride. A
rider can start the Uber app from anywhere and wait safely
inside for the car to arrive.
No discrimination. Every request is matched with a nearby
driver, which strongly reduces discrimination based on skin
color, gender, the time of day, pickup or drop-off point.
Trips are no longer anonymous. When a driver accepts a
request, a rider sees his or her first name, photo, vehicle model,
and license plate number. Riders can also check whether others
have had a good experience with him or her.
Before getting in the car

9. During your ride
Never get lost. The location is clearly marked so riders know where
they are on their journey -- and if they are on the right route.
Share your location. Riders can easily share their trip details --
including the specific route and estimated time of arrival -- with
selected friends or family at the touch of a button.
Always on the map. GPS data for all rides on the Uber platform
are logged so we know who is riding together and where they
are for the duration of their trip.

10. After the ride
Feedback and ratings after every trip. Riders and driver-
partners are asked to rate each other and provide feedback
for every trip before requesting or accepting another ride.
24/7 support. If riders or drivers have any questions about their
trip, or if they need to report an incident, our customer support
team is ready to respond to any issues.
Rapid response. We have a dedicated Incident Response Team
to answer any urgent issues. If we receive a report that there has
been an accident or incident, we can suspend the relevant
parties and prevent them from accessing the platform until the
matter is resolved.

11. Behind the scenes
Contact drivers without providing personal information. In the US and an
increasing number of cities around the world, Uber uses technology that
anonymizes riders’ and drivers’ phone numbers so that they do not have
each other’s real contact details.
Know your driver. Drivers who use the Uber app undergo a thorough
screening process to ensure they are fit to drive passengers around the city.
We work with a third party to run comprehensive background checks at a
national, state and local level.
Working with law enforcement. We have a team of former law
enforcement professionals who are on call to work with police at
anytime to respond to urgent needs and walk them through how
we can assist in an investigation.

12. Helping to curb drunk driving. Since uberX arrived in California in July 2012,
there has been an estimated 6.5% decrease in drunk-driving crashes per
month. And DUI arrests have dropped 10% in Seattle. When you can get a ride
at the tap of a button, it’s easy to leave the keys at home and make the
responsible decision at the end of the night.
Bringing transit to your door. Not everyone lives close to a bus or train
stop. And there are some parts of cities where taxis don’t go. Uber provides
safe, affordable rides around the clock—regardless of where you live, where
you’re going, or what you look like.
Helping cities thrive. A city with Uber welcomes new, flexible earning
opportunities for all its residents. More than half of drivers in the US choose
to work 10 hours a week or fewer. So parents, students, retirees, or anyone
looking for extra income can work whenever they like.
Benefits of Uber

13. 10% of millennial
Uber riders in the
U.S. say they
have either given
up a car or not
bought one

15. Uber and Modo Labs work together to bring
transportation to your university

16. Benefits to the
University as a whole
Make campus more cost efficient. Increased access to Uber
will cut down the need for shuttle services, parking, and car
ownership. By utilizing Uber’s transportation network, your
university can reconsider traditional transportation costs.
Increase app utilization. Many students already turn to Uber for
dependable transportation. By integrating Uber into your app,
your app will remain top-of-mind so students can track all school
updates in one place in real-time.
Facilitate transportation to events. Universities can provide on-
demand transportation for events or student groups as a around
campus. Replace one-off shuttle or van services in favor of a
door-to-door transportation alternative.

17. Benefits to Students
Affordable option. Whether you're taking a quick trip to the
grocery store or heading out for the night, Uber is the best way to
get where you’re going. Uber’s low-cost options can even serve
as an alternative option to buying a parking pass..
Convenience. No phone calls to make, no pick-ups to schedule.
With 24/7 availability, students can request a ride any time of
day, any day of the year.
Increased safety. With door-to-door transportation, students can
get home at night without waiting on a curb to hail a taxi or for a
pre-scheduled shuttle. When waiting for an Uber, students can
remain indoors until they’re notified that their driver has arrived.

18. How it works
Open university app
and navigate to Uber
Automatically redirects to
the Uber app
Click Uber button

19. How it works for
Universities
1. Universities can add a special Uber ride request control to
mobile application screens via the new Uber Collage content
block type.
2. Administrators can set the text and location for pickup or can
have the Uber app automatically geolocate the user.
3. End user taps the easily identifiable Uber control on the
mobile application page.
4. Upon following the Uber control for your Modo Campus app,
the destination and appropriate pickup location will automatically
populate inside the Uber app.

20. Use Uber for Events
around Campus
Open Kurogo
Conference app and
navigate to Mangos
Automatically requests
within Kurogo app
Click “Request Ride”Tap “To Mango’s
Tropical Cafe”

21. Thank you
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