The document provides tips for artists on using social media to promote their work and build an audience. It recommends setting up Facebook and other social media profiles to build credibility, create demand for art, and sell more pieces. Artists are encouraged to post new content at least 4 times a week, including pictures of their artwork and stories about their creative process, and to engage others by responding to comments and soliciting feedback. The goal is to leverage free social media platforms to market art globally and foster two-way communication with potential customers.