This document outlines key performance indicators (KPIs) for pharmaceutical salesforces at both the macro and micro level. At the macro level, KPIs include product and market sales metrics like value, quantity, coverage, market share, and market share growth. Micro level KPIs measure territory occupancy and vacancy rates, product details visits, customer segmentation, target customer coverage and visit frequency, time spent in the field by activity, coaching days, message delivery and recall, and sales target achievement relative to budget spent. The KPIs are used to measure and drive better performance of pharmaceutical salesforces.