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This document summarizes the key ideas from the book "First, Break All the Rules" by Marcus Buckingham and Curt Coffman. It discusses 12 questions, called the "Big 12", that are strong indicators of employee engagement. Companies that score high on these questions see benefits like higher profits, productivity, retention and customer satisfaction. The document also outlines four core activities of great managers: 1) selecting employees based on their talents not just experience, 2) defining the right outcomes not steps, 3) focusing on strengths not weaknesses, and 4) finding the right career fit not following a prescribed path. Great managers get the best from their employees by understanding their talents and putting them in a position to succeed.





























