This ppt contains the details of what is social networking all about and what can be the future. Special thanks to : http://commoncraft.com/ for video related help.

1. Koncepts Konqueror
Social Networking
what’s in it for you …
Divyan Kavdia 09BM8017
Swati Arora 09BM8032
Saurabh Mishra 09BM8045
Kumar Priyadarshi 09BM8069

2. Time Before SNS
Principal Players • Forums, websites, blogs.
Business Model
Coming Up
• Mailing list, e-groups newsletter/ e-
groups.com
• Telephone

3. Time Before SNS
Principal Players
Business Model
Coming Up
•Having a hard time starting a
conversation
•People don’t trust you
•Anonymous person
•Hide ourselves
•Avatars and username

4. And then came Social Networking
Principal Players
Business Model •Profiles
Coming Up •Shows your identity
•Power user
•Profile building
•Identity building
•Self publishing
•Community building
•Community leader
•Contributor
•Network building

5. Evolution
Principal Players
Business Model
ClassMates 1995
Coming Up
My Space 2003
Facebook 2004
Orkut 2004
More than Twitter 2006
200
networking
sites Google Wave 2009
Google Buzz 2010

6. So whats the fuzz..
Principal Players
Business Model
Coming Up
A SOCIAL NETWORK IS A
SOCIAL STRUCTURE MADE OF
NODES.
FOCUSES ON BUILDING
ONLINE REFERENCES.

7. Identify the Photographer
Sectoral Analysis
Business Model
Coming Up

8. Its Balaji
Sectoral Analysis
Business Model
Coming Up

9. And the poet
Sectoral Analysis
Business Model The first tune of the cuckoo has been heard,
Coming Up The beautiul south wind is caressing the souls,
Busy bees are relishing an elegant opulence,
Spring is in the air!Blitheness is in the heart!
Water in the streams are flowing with glad tidings,
It's visage sparkling bright with Heaven's light,
The boatmen are singing out a golden tone,
as never before heard from them;
Spring is in the air!Exuberant is the mind!
Evening twilight is kissing the earth,
The farmer's son has found his calf,
But he is restless due to the tune from that
faraway hamlet.
Alas the full moon has cast her grandeur,
Spring is at her dazzling best,
Creation is unfolding her eternal glory.

10. The Bong connection..Shubham
Sectoral Analysis
Business Model
Coming Up

11. And the salty sarcasm
Sectoral Analysis
Business Model
Coming Up
Yes, on a scale from one to ten, ten being the dumbest a
person can look, you are definitely nineteen.
Handle? I can handle it. Handle is my middle name. Well,
actually its the middle part of my first name.
Weekend before midsems, weekend before holidays, last
weekend of being twenty one... But none of that
excitement here. Current Mood: Oh my God, I don't even
have Parle-G biscuits as stock.

12. Ann..the facebook version
Sectoral Analysis
Business Model
Coming Up

13. What are SN’s used for ?
Principal Players
Business Model
Coming Up

14. The VGSOM home page, Facebook
Sectoral Analysis
Business Model
Coming Up • Frictionless: simple, less is more
• Audience: on Facebook for their friends
• Communication: integrate into the viral
channels
• Engagement: hook users to return regularly
• Business model: design with monetization in
mind
• Objective: establish goals and success
metrics
• Obvious: make each page’s purpose clear
• Keep working: develop, test, repeat

15. A race towards the pinnacle
Sectoral Analysis
Business Model
Coming Up

16. Facebook has:
Sectoral Analysis
Business Model -Games as marketing tools
Coming Up -Farmville--- 83,224,849
monthly active users
-Your own games
-Profile page
-Groups/events
-Fan page/events
-Easy to interact
(Thumbs
up & like)
-Feeling of being listened
to.

17. Google Waves
Sectoral Analysis
Wave creator Lars Rasmussen
Business Model described Google Wave as “equal
Coming Up parts conversation and document,
where people can communicate
and work together with richly
formatted text, photos, videos,
maps, and more,” and further
describing it as “what e-mail
might look like if it were invented
today.” So another game-changer
it appears.

18. Twitter
Sectoral Analysis
Fast growing micro-blogging
Business Model
Coming Up
platform.
What are you doing? 140 char.
less.

19. And Ning..Kamkon
Sectoral Analysis
Create your own SNS
Business Model Monetize it by putting ads and
Coming Up features
-Groups
-Forums
-Blog
-Photos
-Videos

20. The Dilemma…
Sectoral Analysis
Principal Players
Both media and most online businesses
Coming Up are based on “software economics”, where
the cost of creating something of value is
relatively high but the marginal cost of
distributing it to each consumer is very
low.

21. Monetizing and Issues
Sectoral Analysis
Principal Players
•Advertising-
Coming Up
•Users don’t click enough !
•Exhaustively interesting peer-produced content
•Partnership opportunities
•Limitations of target demographics
•Micropayments
•Small amounts of money for better experience
•Do not expect users to micropay from the beginning !
•User payments/gatekeeping fees - or, the virtual country club
• Target specialty networks

22. Monetizing and Issues
Sectoral Analysis
Principal Players
Coming Up

23. Advertising Model
Sectoral Analysis
Principal Players •One of the foremost forms of revenue generation
on SNS
Coming Up
•Large and/or highly specialized, differentiated
viewerships required
•Forms of Advertising Model :
•Affiliate Form
•Banner Form
•Key Revenue Drivers :
•Number of users
•Attract new members by:
•Optimizing Recommendation/Invitation Process
•Creating incentives for inviting new members
•Engage in “hubs”

24. Subscription Model
Sectoral Analysis
Principal Players •Offer users content or services for a
Coming Up
subscription fee
•Key Revenue Driver :
•Creation of high levels of unique
customer value
• Creating customer value:
• Increase levels of user generated
content
•Frequent update of profiles
•Offering multiple membership packages
with different pricing schemes

25. Transaction Model
Sectoral Analysis
Principal Players •Company receives a fee for enabling or
Coming Up
executing a transaction
•Types of transaction :
•Endogenous
•Exogenous transactions
•Key Revenue Driver:
• Trust in peers and the platform
•Peer trust : Visualizing second-degree
contacts
•Platform Trust : Guaranteeing high levels of
privacy

26. Various Sites and Models
Sectoral Analysis
Principal Players
Coming Up

27. Some Interesting Statistics
Sectoral Analysis
Principal Players • Social Media spending is expected to increase
Business Model from $716M in 2008 to $3.1B in 2014
• Pepsi dropped TV advertising for the 2010 Super
Bowl. Instead, they're investing in a $20M Social
Media campaign. (After 23 years of Super Bowl ads!)
• Dell has attributed over $6.5M in revenue
directly to Twitter
• 99% of online retailers plan to have a Facebook
page by 2011 and 91% plan to have a Twitter
page
• 53% of the Fortune 500 have at least one active
Twitter account
• 83% of CMOs are tracking their number of fans
in Social Media

28. What’s next..
Sectoral Analysis
Principal Players
Business Model
Man..Machine and Social Networking..