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Using SOCIAL MEDIA to
extend your story and create a conversation




Storytelling tools
  BLOGS, TWITTER, FLICKR, SOCIAL
BOOKMARKING, SOCIAL NETWORKING,
               VID SHARING
                                              www.WorkBookProject.com
To Mobilize: creating opportunities for people to get involved




                                                     www.WorkBookProject.com
To Extend: story, characters, themes, experiences
 Feature Film                                   Series

                    Interactive Comic




                            Mobile
  Player Remixes
                                              Live Events




                                                    www.WorkBookProject.com
This slide was produced by @alexjohnson_


     NICHE
                     MAD MEN extends its story, characters and social reach.
                          IN-CHARACTER TWEETS

                                                                                    MOCK AD AGE
                                                                                    PAPER




     AD AGENCY
        BUZZ



    INDUSTRY
    BLOGS


                           PERIOD DRESSED FLASH MOBS /
  ENTERTAINMENT            BUSINESS CARDS                        RESULTS:
  BLOGS




EARLY ADOPTER WOM




MAINSTREAM CULTURE
                                                                  Rise in viewing
 MAINSTREAM
                                                                                www.WorkBookProject.com
To Discuss: topics, social change, themes, stories, and characters




                                                    www.WorkBookProject.com
FINDING A VOICE
There are many ways to start a conversation

                   Behind the Scenes
Story voices       - Team Members share process
- Characters       - Documenting BTS of your project
- Locations
- Themes
- Narrator         Your own voice
                   - Sharing interests
                   - Sharing creative process


 It’s about being comfortable and consistent

                                               www.WorkBookProject.com
THE VALUE of building a social media
framework around your project & yourself.

  1. A chance for feedback and discussion

  2. An opportunity to build an audience around one’s
      work that can travel beyond a single project

  3. A creative outlet




                                            www.WorkBookProject.com
BEING REALISTIC
How to determine what’s best for your project?

    1. Time requirements

    2. What outlets and accounts make sense

    3. How to staff for it

    4. Reducing time but increasing value




                                            www.WorkBookProject.com
Building an audience for your future

  1.    Consider your own audience habits - what attracts your attention?
  2.    Who is your audience and why will they care?
  3.    Spend time thinking like your audience
  4.    Create a two-way conversation
  5.    Be prepared to spend time responding
  6.    Build trust
  7.    Think of your audience as collaborators
  8.    Have a clear call to action
  9. Reward and Respect the audience
  10. The audience can not be controlled
  11.   Some tools aren't for everyone
  12.   Creating accounts won't build the audience for you
  13.   Being willing to experiment
  14.   Share your findings openly with other filmmakers

                                                             www.WorkBookProject.com
6 TOOLS & SERVICES to get you started

WORDPRESS
TWITTER
FEEDBURNER
FACEBOOK
DELICIOUS
FLICKR
                              www.WorkBookProject.com
For more on visit WorkBookProject.com

Prepared by @lanceweiler
Special thanks to @alexjohnson_

Comments, questions or additions please contact us at
Work@workbookproject.com

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Social Media for Storytellers

  • 1. This resource is intended to be openly shared. Please feel free to pass and add to it as you like. www.workbookproject.com
  • 2. Using SOCIAL MEDIA to extend your story and create a conversation Storytelling tools BLOGS, TWITTER, FLICKR, SOCIAL BOOKMARKING, SOCIAL NETWORKING, VID SHARING www.WorkBookProject.com
  • 3. To Mobilize: creating opportunities for people to get involved www.WorkBookProject.com
  • 4. To Extend: story, characters, themes, experiences Feature Film Series Interactive Comic Mobile Player Remixes Live Events www.WorkBookProject.com
  • 5. This slide was produced by @alexjohnson_ NICHE MAD MEN extends its story, characters and social reach. IN-CHARACTER TWEETS MOCK AD AGE PAPER AD AGENCY BUZZ INDUSTRY BLOGS PERIOD DRESSED FLASH MOBS / ENTERTAINMENT BUSINESS CARDS RESULTS: BLOGS EARLY ADOPTER WOM MAINSTREAM CULTURE Rise in viewing MAINSTREAM www.WorkBookProject.com
  • 6. To Discuss: topics, social change, themes, stories, and characters www.WorkBookProject.com
  • 7. FINDING A VOICE There are many ways to start a conversation Behind the Scenes Story voices - Team Members share process - Characters - Documenting BTS of your project - Locations - Themes - Narrator Your own voice - Sharing interests - Sharing creative process It’s about being comfortable and consistent www.WorkBookProject.com
  • 8. THE VALUE of building a social media framework around your project & yourself. 1. A chance for feedback and discussion 2. An opportunity to build an audience around one’s work that can travel beyond a single project 3. A creative outlet www.WorkBookProject.com
  • 9. BEING REALISTIC How to determine what’s best for your project? 1. Time requirements 2. What outlets and accounts make sense 3. How to staff for it 4. Reducing time but increasing value www.WorkBookProject.com
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  • 11. Building an audience for your future 1. Consider your own audience habits - what attracts your attention? 2. Who is your audience and why will they care? 3. Spend time thinking like your audience 4. Create a two-way conversation 5. Be prepared to spend time responding 6. Build trust 7. Think of your audience as collaborators 8. Have a clear call to action 9. Reward and Respect the audience 10. The audience can not be controlled 11. Some tools aren't for everyone 12. Creating accounts won't build the audience for you 13. Being willing to experiment 14. Share your findings openly with other filmmakers www.WorkBookProject.com
  • 12. 6 TOOLS & SERVICES to get you started WORDPRESS TWITTER FEEDBURNER FACEBOOK DELICIOUS FLICKR www.WorkBookProject.com
  • 13. For more on visit WorkBookProject.com Prepared by @lanceweiler Special thanks to @alexjohnson_ Comments, questions or additions please contact us at Work@workbookproject.com