Pondera - How it works

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  • Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
  • Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
  • Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
  • Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
  • Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
  • Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
  • Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
  • Wayne Dyer, ??, John Demartini, Anthony Robbins, Steve Pavlina, Susan Jeffers, ????, ??, The Dalai Lama, ??, ??, ??, Brian TracyElliot Kay, ??, Oprah, Deepak Chopra, Clinton Swaine, ??, ??
  • Slide 7 - I really like the way you've expressed this - can we have our icons with the related circle colours
  • Discuss awesome IdeasConnect with like-minded peopleInspired to engage deeply with the community
  • These can be added both by you as an expert & members of your community.Tips can be: a spark of inspirationquotes from your books, audio course or eventsadvice from people within your communitygeneral adviceTips are a very easy way for everyone to share their suggestions & advice.
  • Use this Tiphttp://www.pondera.me/ideas/1311Areas I would like to mention is:Different people discussing Which community it’s inWho created itHow many can share itWho’s For Me itOther: “People who said For Me to this have also said For Me to”
  • Use http://www.pondera.me/articles/to-sleep-8-hours-or-notAreas I want to highlight are:Share with a friendThe Poll Author In line commenting
  • These can be put out by either Partners or users. Tips are great, though quite often they are only one directional.Questions allows:All Tips added within the community will be displayed on the Discovery Stream and then when people click on ‘Find Out More’ they’ll see the community it’s relating to.
  • http://www.pondera.me/questions/1353Same approach as for Slide 25You can probably cut down Polly’s response.
  • They’re a great way for users to see which events you have up-and-coming. A user then can click on “Find Out More” to see further details about the Event. Later on, they’ll be able to RSVP & pay (money will then be placed into your PayPal or bank account) All events will be communicated to similar people on the site via the Discovery Stream based on going to similar events & later on their geographic approximation.
  • Areas that we will be pointing out:The RSVPEven though it’s not on this, can we add the Buy Ticket sectionWhich community Hosted by Date, time, description, etcPeople going, 3 statesIt’ll be fine to cut down John’s face, which will fine for the screen grab example – and therefore being up alk the other detailsIt’s NOT important to include all the detail, you get the gist of an event page
  • Download Resources – at the moment they can only be resources that you’re happy for users to have for free. A future objective is that you can upload resources, set a price & allow Pondera to manage the sale & the international payments. We will then take an affiliate fee on the purchase and pay you directly into your PayPal or bank account.Free Downloadable Resources allow users within the community to get to know you better. They can also allow an up-sell of your other resources. Paid for Resource – they should, where possible, click through to Amazon. Though they can be also to your site. The reason for Amazon is because most people will have an Amazon account.
  • Download Resources – at the moment they can only be resources that you’re happy for users to have for free. A future objective is that you can upload resources, set a price & allow Pondera to manage the sale & the international payments. We will then take an affiliate fee on the purchase and pay you directly into your PayPal or bank account.Free Downloadable Resources allow users within the community to get to know you better. They can also allow an up-sell of your other resources. Paid for Resource – they should, where possible, click through to Amazon. Though they can be also to your site. The reason for Amazon is because most people will have an Amazon account.
  • Usehttp://www.pondera.me/ideas/1280It shows a great discussion
  • Another image other than the current one? As the 3 pages doesn’t really convey what a Paid Community looks like
  • All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
  • See zip file of face options
  • All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
  • All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
  • All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
  • All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
  • All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
  • All the user generated content is “sucked” into a Discovery Stream based on individual user’s profile. This created via a user’s:For Me & Not Me – button clickingCurrent communitiesPrevious engagements on Ideas (tips, events, videos, etc)AgeLocation Friends on the platformsOther similar members to the individual memberFirstly, we identify what an individual person is interested in, which is done by aggregating users social activity history from multiple networks (initially Facebook) along with users clicking ‘For Me’ and ‘Not For Me’ on all the Ideas on the site. This will allow us to sort all that content to different interests. Then based on their interests users are invited to join communities and start discovering great tips, events & resources from people with shared interests.We then mapping and monitoring what people are interested in and how it might changes over time. We’ll be able to provide you with actionable, up-to-date data on their target audience (or even an undiscovered target audience) interests. Through our Artificial Intelligence algorithm, we’ll be able to understands people’s interests so that you can create more relevant experiences within both online & offline communities. Our goal is to reduce the information overload our market is faced with every day! The Pondera algorithm learns from the real-time user actions, including clicks, articles read, shares, tweets, updates, comments, and ‘For Me’ & ‘Not For Me’ choices. Different interactions dictate different computational models for determining people’s interests. Each action is associated with a particular, piece or set of content, which is simultaneously processed by our semantic and recommendation engines.Pondera will then deliver sets of ideas to each individual based on their interests. We measure the semantic distance between person’s interest and all available content to provide a uniquely personalised experience. This approach avoids the cold start and scalability issues inherent in collaborative filtering and provides results more granular than taxonomy-based behavioural targeting technology. The engaging community will ensure on traction, engagement of trust that will lead on to confident purchasing
  • So this is the one for Alexa
  • As part of the selected few, we would love to work with you to understand your industry, your business and your customers. ObjectivePondera is the answer to all your online “pain points” by enabling you to showcase yourself and your brand to a highly targeted audience from one place. Pondera becomes the “go-to-place” for customers of your business.OutcomePondera will enable you to promote your Pondera community alongside your Facebook & individual websites.
  • Add in Michelle and just move around the images
  • Pondera - How it works

    1. 1. The social community for those who LOVE Personal Growth www.pondera.me Carl@Pondera.me
    2. 2. What do we mean by Personal Growth? • Personal Development • Self-Improvement Personal Growth, or… • Self-Growth • Self Help • Life Coaching
    3. 3. What do we mean by Personal Growth? Which includes numerous areas
    4. 4. What do we mean by Personal Growth?Though the problem is it’s a very scattered markets and hard for people to discover exactly what they need
    5. 5. We believe it should be simpler
    6. 6. Pondera is bringing the entire Personal Growth industry together online…And then making it personalised and relevant!
    7. 7. Does this sound familiar?Do you want to create authentic,deep, personal connections withthe people in your community? …but sometimes you’re not sure how to reach them most effectively?With Pondera you can understand and target your people by: • Age bracket • Gender • Other communities they are part of • Location…and you can measure which Ideas work best and who for?
    8. 8. Does this sound familiar?Do you want to create newconnections with people who arepassionate about what you do? …but you don’t know where to find these people (or more of them)?Pondera intuitively and intelligently connects yourIdeas to people who are already interested andlooking for what you do!
    9. 9. Does this sound familiar?Do you want to sell your productson services online? …but don’t know how to set it all up?Pondera makes it easy to sell everything frombooks to events through your community.All you have to do is add your items to the site andwe handle all the payments and processing for you!
    10. 10. Pondera provides you with the marketplace for your community Expert to engage your Expert audience and increase your customers Community Community CommunityTips Resources Videos and Events Articles Q&A
    11. 11. Here’s what it looks like
    12. 12. Communities facilitate… Discussion of awesome ideas Connection with like-minded peopleInspiration to engage deeply with the community
    13. 13. Tips Key Ideas from your Books, Audio Courses and Events Sparks of inspirationTips provide Inspiration and Awareness
    14. 14. Tips
    15. 15. ArticlesArticles provide Context and Knowledge
    16. 16. Articles
    17. 17. Q&A Why should Here’s what I do this? I think… How do I…? Try this! …Q&A provides Perspective and Emotional Connection
    18. 18. Q&A
    19. 19. Events Seminars Workshops Online CoursesConferences Events provide Connection and Motivation
    20. 20. Event
    21. 21. Resources Video Self- eBooks Audio Downloads Assessment Downloads Recipe Tools e.g. Packs MeditationResources support Active Learning and taking Action
    22. 22. Resources Video Self- eBooks Audio Downloads Assessment Downloads Recipe Tools e.g. Packs MeditationThey canbe paid!Resources support Active Learning and taking Action
    23. 23. Resources
    24. 24. Paid Communities You can even set up a Paid Community. People are using these to offer: To replace their Coaching within a current Membership small group sites £ All of their £ “Premium” resources in one place £Paid Communities provide High Value for members and Revenue for you
    25. 25. Paid Communities
    26. 26. Pondera’s Discovery StreamThe Discovery Stream uses an Artificial Intelligence algorithm toshow you the new Ideas that are most relevant to the member…
    27. 27. Pondera’s Discovery Stream Here’s how it works…JaneBob Jane and Bob are both members of Pondera
    28. 28. Pondera’s Discovery Stream Here’s how it works… FOR FOR NOT FOR FOR ME ME ME ME MEJaneBobJane clicks on “For Me” to few tips, articles and joins a couple of communities.
    29. 29. Pondera’s Discovery Stream Here’s how it works… FOR FOR NOT FOR FOR ME ME ME ME MEJane FOR FOR NOT FOR FOR ME ME ME ME MEBob Then Bob also clicks “For Me” on the same tips, articles and joins the same communities.
    30. 30. Pondera’s Discovery Stream Here’s how it works… FOR FOR NOT FOR FOR ME ME ME ME MEJane FOR FOR NOT FOR FOR ME ME ME ME MEBobThe Artificial Intelligent algorithm identifies the similar nature of both Jane and Bob
    31. 31. Pondera’s Discovery Stream Here’s how it works… FOR FOR NOT FOR FOR FOR FOR FOR ME ME ME ME ME ME ME MEJane FOR FOR NOT FOR FOR ME ME ME ME MEBob Then when Jane has clicks “For Me” on some more Ideas…
    32. 32. Pondera’s Discovery Stream Here’s how it works… FOR FOR NOT FOR FOR FOR FOR FOR ME ME ME ME ME ME ME MEJane This idea, event and FOR FOR NOT FOR FOR ME ME ME ME ME book will be recommended to Bob BobThose Ideas will be recommended to Bob knowing that Jane and Bob enjoys the same sort of interests. And this is how you’ll increase your customers. By them discovering you
    33. 33. Pondera’s Discovery Stream Here’s how it works… FOR FOR NOT FOR FOR FOR FOR FOR ME ME ME ME ME ME ME MEJane This idea, event and FOR FOR NOT FOR FOR ME ME ME ME ME book will be recommended to BobBobThat’s the simple version. We actually compare each individual’s unique interest to the aggregate behaviour of 10,000s of other users to provide a completely tailored set of real-time recommendations.
    34. 34. What do Members love about Pondera? I can find new It’s a great way toPersonal Growth stay up-to-date content that is with upcoming relevant to me events I’ll love It’s a place where I can really express myself and share my ideas I feel part of a community – I’m not alone! I love getting books, DVDs and courses It de-clutters the recommended world of Personal by like-minded Development for people me!
    35. 35. What do Experts love about Pondera? An easy way to runOne single place where webinars either makingyou can direct people to them free or chargingfor all your events, for thembooks, DVDs, articles, An easy way to maketips & contact sales of your products &information services An understanding of my audience over and above demographics – interests and what theyHigher exposure, within find helpful Benefit from the Searchthe Personal Growth Ranking of allcommunity, of all your communities acrossmaterials that can be Ponderatargeted towards your It’s fantastic to haveideal market such engaging conversations within my community
    36. 36. Your Sales Funnel on Pondera1. Jane joinsPondera
    37. 37. Your Sales Funnel on Pondera Tip 2. She discovers1. Jane joins one of your tipsPondera
    38. 38. Your Sales Funnel on Pondera Free Community Tip 3. She joins your free community 2. She discovers1. Jane joins one of your tipsPondera
    39. 39. Your Sales Funnel on Pondera £ Paid Resource Free Community 4. She buys a Paid Download from you Tip 3. She joins your free community 2. She discovers1. Jane joins one of your tipsPondera
    40. 40. Your Sales Funnel on Pondera £££ Paid Community £ Paid Resource 5. She subscribes to your Paid Free Community Community 4. She buys a Paid Download from you Tip 3. She joins your free community 2. She discovers1. Jane joins one of your tipsPondera
    41. 41. How does Pondera make money?By making you sales and money…. you only pay if you make money Commission Rates People you bring People who over into your discover you own community through Pondera eBooks 0% 15% Conferences 0% 20% (with up-sell opportunities for you) Paid / VIP Communities 0% 25% Audio Courses 0% 30% Online Courses and Programmes 0% 50% (with up-sell opportunities for you) No extra cost to you when your existing community buys through Pondera
    42. 42. How does Pondera make money?By making you sales and money…. you only pay if you make money Commission Rates People you bring People who over into your discover you own community through Pondera eBooks 0% 15% Conferences 0% 20% (with up-sell opportunities for you) Paid / VIP Communities 0% 25% Audio Courses 0% 30% Online Courses and Programmes 0% 50% (with up-sell opportunities for you) No extra cost to you when We charge only for your existing community buys people who discover you through Pondera because of Pondera
    43. 43. Ultra-Targeted CommunicationsHey Tanya, I just wanted to let you know that I will berunning an event in London on the 29th November. Thiswill be particularly relevant for women in their 20s that areinterested in Harnessing Energy from Your Food and 7Habits of Highly Effective People.Does that sound like you Tanya?The ticket price is $50, though if you bring any 2 friends(maybe Mary and Jess) they can come for free!Email them now, save money & become the amazingperson that I know you truly are!Bless, An email that you’ll be able to send out to yourTanya community. All the green is variable text.
    44. 44. Ultra-Targeted CommunicationsHey <insert name>, I just wanted to let you know that I will berunning an event in <city of event> on the <date>. This will beparticularly relevant for <gender> in their <age bracket> that areinterested in <relevant idea in current community 1> and <relevantidea in current community 2>.Does that sound like you <insert name>?The ticket price is $50, though if you bring any 2 friends (maybe<insert top friend of user in self-regards IF <city match> OR<city within 20 miles> and <insert second top friend of user inself-regards IF <city match> OR <city within 20 miles>) ) theycan come for free!<relevant friends email> them now, save money & become theamazing person that I know you truly are!Bless,Tanya And this is how the variable text works
    45. 45. Market Segmentation Dashboard By Community By Topic Most Popular Ideas Most Engaged PeopleThis is your audience for “The Coach with the Hat”: The dashboard will allow you to understand your customers on a deeper and more insightful level
    46. 46. Next StepsNext Steps to get your Pondera community set up: Understand your existing community and network Set up your Pondera communityThis link is for your setting up you as an Experthttps://pondera.wufoo.com/forms/pondera-expert-registration-form/This link is so we can gather the information so we can initially populate yourcommunity for you https://pondera.wufoo.com/forms/pondera-community-registration-form/ Understand what resources you have to draw ideas from onto your Pondera community: • Key ideas and tips from books • Downloadable resources • Videos • Premium (paid) content such as eBooks or Video Courses • Any upcoming Events you want to promote
    47. 47. The Pondera team Investors and Advisers: Bill LiaoCarl Dan Claire Doug Scott Jim MannIvan Carlos Michelle
    48. 48. The social community for those who LOVE Personal Growth www.pondera.me Carl@Pondera.me

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