Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Pondera - How it works

373 views

Published on

  • Be the first to comment

  • Be the first to like this

Pondera - How it works

  1. 1. The social community for those who LOVE Personal Growth www.pondera.me Carl@Pondera.me
  2. 2. What do we mean by Personal Growth? • Personal Development • Self-Improvement Personal Growth, or… • Self-Growth • Self Help • Life Coaching
  3. 3. What do we mean by Personal Growth? Which includes numerous areas
  4. 4. What do we mean by Personal Growth?Though the problem is it’s a very scattered markets and hard for people to discover exactly what they need
  5. 5. We believe it should be simpler
  6. 6. Pondera is bringing the entire Personal Growth industry together online…And then making it personalised and relevant!
  7. 7. Does this sound familiar?Do you want to create authentic,deep, personal connections withthe people in your community? …but sometimes you’re not sure how to reach them most effectively?With Pondera you can understand and target your people by: • Age bracket • Gender • Other communities they are part of • Location…and you can measure which Ideas work best and who for?
  8. 8. Does this sound familiar?Do you want to create newconnections with people who arepassionate about what you do? …but you don’t know where to find these people (or more of them)?Pondera intuitively and intelligently connects yourIdeas to people who are already interested andlooking for what you do!
  9. 9. Does this sound familiar?Do you want to sell your productson services online? …but don’t know how to set it all up?Pondera makes it easy to sell everything frombooks to events through your community.All you have to do is add your items to the site andwe handle all the payments and processing for you!
  10. 10. Pondera provides you with the marketplace for your community Expert to engage your Expert audience and increase your customers Community Community CommunityTips Resources Videos and Events Articles Q&A
  11. 11. Here’s what it looks like
  12. 12. Communities facilitate… Discussion of awesome ideas Connection with like-minded peopleInspiration to engage deeply with the community
  13. 13. Tips Key Ideas from your Books, Audio Courses and Events Sparks of inspirationTips provide Inspiration and Awareness
  14. 14. Tips
  15. 15. ArticlesArticles provide Context and Knowledge
  16. 16. Articles
  17. 17. Q&A Why should Here’s what I do this? I think… How do I…? Try this! …Q&A provides Perspective and Emotional Connection
  18. 18. Q&A
  19. 19. Events Seminars Workshops Online CoursesConferences Events provide Connection and Motivation
  20. 20. Event
  21. 21. Resources Video Self- eBooks Audio Downloads Assessment Downloads Recipe Tools e.g. Packs MeditationResources support Active Learning and taking Action
  22. 22. Resources Video Self- eBooks Audio Downloads Assessment Downloads Recipe Tools e.g. Packs MeditationThey canbe paid!Resources support Active Learning and taking Action
  23. 23. Resources
  24. 24. Paid Communities You can even set up a Paid Community. People are using these to offer: To replace their Coaching within a current Membership small group sites £ All of their £ “Premium” resources in one place £Paid Communities provide High Value for members and Revenue for you
  25. 25. Paid Communities
  26. 26. Pondera’s Discovery StreamThe Discovery Stream uses an Artificial Intelligence algorithm toshow you the new Ideas that are most relevant to the member…
  27. 27. Pondera’s Discovery Stream Here’s how it works…JaneBob Jane and Bob are both members of Pondera
  28. 28. Pondera’s Discovery Stream Here’s how it works… FOR FOR NOT FOR FOR ME ME ME ME MEJaneBobJane clicks on “For Me” to few tips, articles and joins a couple of communities.
  29. 29. Pondera’s Discovery Stream Here’s how it works… FOR FOR NOT FOR FOR ME ME ME ME MEJane FOR FOR NOT FOR FOR ME ME ME ME MEBob Then Bob also clicks “For Me” on the same tips, articles and joins the same communities.
  30. 30. Pondera’s Discovery Stream Here’s how it works… FOR FOR NOT FOR FOR ME ME ME ME MEJane FOR FOR NOT FOR FOR ME ME ME ME MEBobThe Artificial Intelligent algorithm identifies the similar nature of both Jane and Bob
  31. 31. Pondera’s Discovery Stream Here’s how it works… FOR FOR NOT FOR FOR FOR FOR FOR ME ME ME ME ME ME ME MEJane FOR FOR NOT FOR FOR ME ME ME ME MEBob Then when Jane has clicks “For Me” on some more Ideas…
  32. 32. Pondera’s Discovery Stream Here’s how it works… FOR FOR NOT FOR FOR FOR FOR FOR ME ME ME ME ME ME ME MEJane This idea, event and FOR FOR NOT FOR FOR ME ME ME ME ME book will be recommended to Bob BobThose Ideas will be recommended to Bob knowing that Jane and Bob enjoys the same sort of interests. And this is how you’ll increase your customers. By them discovering you
  33. 33. Pondera’s Discovery Stream Here’s how it works… FOR FOR NOT FOR FOR FOR FOR FOR ME ME ME ME ME ME ME MEJane This idea, event and FOR FOR NOT FOR FOR ME ME ME ME ME book will be recommended to BobBobThat’s the simple version. We actually compare each individual’s unique interest to the aggregate behaviour of 10,000s of other users to provide a completely tailored set of real-time recommendations.
  34. 34. What do Members love about Pondera? I can find new It’s a great way toPersonal Growth stay up-to-date content that is with upcoming relevant to me events I’ll love It’s a place where I can really express myself and share my ideas I feel part of a community – I’m not alone! I love getting books, DVDs and courses It de-clutters the recommended world of Personal by like-minded Development for people me!
  35. 35. What do Experts love about Pondera? An easy way to runOne single place where webinars either makingyou can direct people to them free or chargingfor all your events, for thembooks, DVDs, articles, An easy way to maketips & contact sales of your products &information services An understanding of my audience over and above demographics – interests and what theyHigher exposure, within find helpful Benefit from the Searchthe Personal Growth Ranking of allcommunity, of all your communities acrossmaterials that can be Ponderatargeted towards your It’s fantastic to haveideal market such engaging conversations within my community
  36. 36. Your Sales Funnel on Pondera1. Jane joinsPondera
  37. 37. Your Sales Funnel on Pondera Tip 2. She discovers1. Jane joins one of your tipsPondera
  38. 38. Your Sales Funnel on Pondera Free Community Tip 3. She joins your free community 2. She discovers1. Jane joins one of your tipsPondera
  39. 39. Your Sales Funnel on Pondera £ Paid Resource Free Community 4. She buys a Paid Download from you Tip 3. She joins your free community 2. She discovers1. Jane joins one of your tipsPondera
  40. 40. Your Sales Funnel on Pondera £££ Paid Community £ Paid Resource 5. She subscribes to your Paid Free Community Community 4. She buys a Paid Download from you Tip 3. She joins your free community 2. She discovers1. Jane joins one of your tipsPondera
  41. 41. How does Pondera make money?By making you sales and money…. you only pay if you make money Commission Rates People you bring People who over into your discover you own community through Pondera eBooks 0% 15% Conferences 0% 20% (with up-sell opportunities for you) Paid / VIP Communities 0% 25% Audio Courses 0% 30% Online Courses and Programmes 0% 50% (with up-sell opportunities for you) No extra cost to you when your existing community buys through Pondera
  42. 42. How does Pondera make money?By making you sales and money…. you only pay if you make money Commission Rates People you bring People who over into your discover you own community through Pondera eBooks 0% 15% Conferences 0% 20% (with up-sell opportunities for you) Paid / VIP Communities 0% 25% Audio Courses 0% 30% Online Courses and Programmes 0% 50% (with up-sell opportunities for you) No extra cost to you when We charge only for your existing community buys people who discover you through Pondera because of Pondera
  43. 43. Ultra-Targeted CommunicationsHey Tanya, I just wanted to let you know that I will berunning an event in London on the 29th November. Thiswill be particularly relevant for women in their 20s that areinterested in Harnessing Energy from Your Food and 7Habits of Highly Effective People.Does that sound like you Tanya?The ticket price is $50, though if you bring any 2 friends(maybe Mary and Jess) they can come for free!Email them now, save money & become the amazingperson that I know you truly are!Bless, An email that you’ll be able to send out to yourTanya community. All the green is variable text.
  44. 44. Ultra-Targeted CommunicationsHey <insert name>, I just wanted to let you know that I will berunning an event in <city of event> on the <date>. This will beparticularly relevant for <gender> in their <age bracket> that areinterested in <relevant idea in current community 1> and <relevantidea in current community 2>.Does that sound like you <insert name>?The ticket price is $50, though if you bring any 2 friends (maybe<insert top friend of user in self-regards IF <city match> OR<city within 20 miles> and <insert second top friend of user inself-regards IF <city match> OR <city within 20 miles>) ) theycan come for free!<relevant friends email> them now, save money & become theamazing person that I know you truly are!Bless,Tanya And this is how the variable text works
  45. 45. Market Segmentation Dashboard By Community By Topic Most Popular Ideas Most Engaged PeopleThis is your audience for “The Coach with the Hat”: The dashboard will allow you to understand your customers on a deeper and more insightful level
  46. 46. Next StepsNext Steps to get your Pondera community set up: Understand your existing community and network Set up your Pondera communityThis link is for your setting up you as an Experthttps://pondera.wufoo.com/forms/pondera-expert-registration-form/This link is so we can gather the information so we can initially populate yourcommunity for you https://pondera.wufoo.com/forms/pondera-community-registration-form/ Understand what resources you have to draw ideas from onto your Pondera community: • Key ideas and tips from books • Downloadable resources • Videos • Premium (paid) content such as eBooks or Video Courses • Any upcoming Events you want to promote
  47. 47. The Pondera team Investors and Advisers: Bill LiaoCarl Dan Claire Doug Scott Jim MannIvan Carlos Michelle
  48. 48. The social community for those who LOVE Personal Growth www.pondera.me Carl@Pondera.me

×