Dmg Innovation 13 05 08

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mariedw

Technology Business

Destination Media Group Innovation in OOH advertising

Innovation: some points to remember ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Digital – what’s in it for advertisers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Open innovation became a key success factor for many companies today. But which is the right method for open innovation? Which are the criteria to plan an open innovation project? Which intermediary or service provider has specific knowledge and expertise in, e.g., crowdsourcing, the lead user method, Netnography, idea contests, technology scouting, or broadcast search? This interactive debate will analyze different platforms that are meant to accelerate innovation. You will leave with a better understanding of the options that are out there and whether it makes sense for you to invest in a certain platform. In reaching their conclusion, innovation professionals must: Weigh the pros and cons of turning to a technology provider to help solve your OI needs Understand the landscape of open innovation intermediaries and platforms Make the most of your investment in an OI platform

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Augmented realities as an emerging technology offer new opportunities due to several shifting external conditions or changing forms of social interaction. In order to investigate possible impacts, trends and relationships the employed method is based on an environmental scanning and on several semi-structured interviews, conducted with several technology experts, researchers and futurologists. The process aims to obtain valuable information on competitors, markets, customers and suppliers as well as on macroeconomic factors, such as social, economic, technological and political factors. The main research findings afforded that AR can be seen as a new communication medium or tool in an early stage level due to several major technical and social challenges and that it goes along with the evolving information technology. These days one of the most promising devices for AR applications is the mobile phone, which could open the floodgates for the mass implementation of AR. With regard to the evolving ubiquity of information and interactivity through smart things and sensors, AR will provide customized-, perceptional-, and location-based information. Life and task enhancing services and applications are assigned big potential in future solutions, which could occur in many areas and industries. Due to an economical shift towards free business models, often financed by the advertisement industry, the future development of AR will certainly be affected.

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Phase 1 CSE 171A Authors: Alena Fernandez Ashwin Chidambaram Brittany Cook Christopher Chiang Conrad Pereira Shen Cheng Sunny Chaubey Vaughn Fisher Professor: Subhas DesaContents About Theia 3 Theia’s Core Competencies 3 Problem Statement 3 Company Vision 4 Company Mission 4 Business Goals: 4 Annual Sales Revenue 4 Technology Strategy: 5 General Competitive Strategy 5 Objectives 5 Design Philosophy 5 Technical Areas of Interest 5 Technical Liability to Address 6 Proposed Technical Product 6 Related Technologies Functional Maps 7 Interest in ML technologies from 2004 to present utilizing Google Keyword Trends: Interest over time x percentage of interest 7 Product/Marketing Strategy: 8 Marketing Strategy 8 Plan of Action: 8 Target Demographic 8 Primary Target Market: B2C 8 Tech-Savvy & Lifestyle Consumers 8 Secondary Target Market: B2B 9 Industrial Applications Consumers 9 Product Planning 9 In House Development: 9 OEM: 9 Product Feature Offerings: 9 Product Packaging: 9 Sales/Advertising Channels 10 Developmental Goals: 10 Proposed Hardware 10 Proposed Software 11 Competitive Analysis: 12 Market Sizing: 14 Market Need Analysis 15 Product Benefits/Value 15 Proposed Product Features & Needs 15 Market (customer) Needs Analysis 15 About Theia Theia is an intelligent technologies company that focuses on wearable tech oriented towards removing the distractions of daily living to live a safer, happier, and healthier life. Theia’s Core Competencies · Marketing · Strong Customer Service · Rapid R&D · Subtle & Simple Design · Machine Learning & Dataset Analysis · Market Awareness Problem Statement As the needs of people and the use of technologies grow, people began to focus less on the world around them and move towards the world at their fingertips. This increase in lifestyle distractions sometimes leads to dangerous situations such as distracted driving and lowered spatial awareness in very active environments. We, at Theia, hope to develop an ergonomic product that enables users to be functional but less distracted in situations that have a higher risk of environmental dangers. --------- Functional Maps Needed: · Bluetooth audio (wearable) · Smart Watch · Augmented Reality · Smart Glasses For any diagram/picture need to add an explanation of what it is. Need to add Apple related items for comparison. Need financials for Theia Company Vision At Theia, our products are built with one simple phrase in mind. Simplicity is beauty. We see a future where the lines between reality and technology blur to deliver a more interconnected global platform on which people will be able to communicate and thrive. We aspire to bring the ability to see into this fantastical world with the aid of simple, and elegant wearable technology that you won’t even realize is there. Company Mission Theia designs the most stylish, and easiest to use wearable technology that leads the present into a future blended with Augmented Reality. We aspire to be the example of ...

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