2. To significantly increase Kohl’s brand, publicize their charitable
work, engage the community, and build its fan base.
Objective:
3. Solution
Create a holiday contest using Existing and Emerging Technologies to:
• Utilize existing social media technologies to increase visibility
• Solicit user-generated designs from students thus supporting schools
• Offer prizes to the winners based on voter results
• Give discount coupons at the store to fans who view virtual projects
Emergent Technologies
4. A contest where students submit their creative and innovative ideas to win
prizes but a challenge that will help raise the necessary funds for them to
purchase their very own innovative technology at their school.
* The best idea - students learn to innovate and can win an iPad and other great
prizes while doing so
* SMART fundraising - an easy way to raise funds while voting for the best
innovative idea
* m2i Center - schools and libraries get a sure fire way to innovate and businesses
get an innovative work force
5. Existing and Emergent Technologies can be used to
reach a wider audience and integrate user experiences
into product sales.
Existing Technologies
• Social Media Campaigns
• Print and Interactive Media
• QR code scanning
• Mobile Apps
Emerging Technologies
• Augmented Reality
• 3D Projection Mapping
• Digital Display
Delivery
6. Results
• 2 million new fans
• 15 million unique
visitors
Kohl’s has previously demonstrated the ability to reach and influence a
wide demographic group through its Dream Big, Act Now campaign.
Social Media
7. • New tab on Kohl’s current mobile app.
• Support Augmented Reality In-store
Experience
Develop an Integrated Mobile Experience
Mobile Applications
