This slide explains Google's Blue Ocean Strategy and how it remains truely competitive! This slide is a perfect example to undertand the blue ocean Red ocean strategy applied by organisations all over the world.

1. Blue Ocean Strategy
BY-
RISHIKA GHOSH

2. Google’s competitive advantage-
“To redefine competitive landscape by moving away from current competition
through inconsistent and highly innovative technological advancements”

3. Red Ocean
 Search engines only selected words by the frequency with which a particular word
appeared.
 Peculiar needs of various information seekers not served.
 Search engines like Alta Vista, Yahoo, MSN also served as web portals.
 Focussed on traditional information and advertisement management.
Blue Ocean
 Easy, fast , accurate search engine with an underlying algorithm that instantaneously
sorts and ranks document, images videos in finding information
 Search Engine, Ad Platform, Accurate results, monetisation through targeted
advertisement.
 Adopted BOS strategy through high buyer utility, free services and fast adoption.
 Innovation in Mobile OS-Android, Google fibre, driverless cars , Google Maps.
ROS to BOS

4. • Number of filed patents.
• Customer Data
• Service: Ease of use ,
Speed, Relevancy
• Customer Satisfaction
• Dependency on Android
• Competition
• Irrelevant results
• Lower quality content
• Web portal
• Employee absenteeism
• Inconvenience in
searching
• Clutter and complexity
• Bounce rate
• Knowledge asset (RnD)
• Fun Play work culture
• End to end services
• Monopoly- Strategy of Cost
leadership and Differentiation
• Project ARA
ELIMINATE
CREATEREDUCE
RAISE

6. 0
1
2
3
4
5
6
Google's Strategy Canvas
Google Yahoo Bing

7. Reconstruct market boundaries
 Look across alternative industries-
 Hospitality industry by launching Google hotels and Google hotel ads
 Google driverless car
 Social media
 Look across strategic groups within industries
Mobile Manufacturers
 Look across the chain of buyers
“All the people of earth are my customers”
 Look across functional vs emotional appeal
Converted functional approach to an emotional appeal.

8.  Look across complementary products & services
Product-
 Google handset (Nexus)
 Google glass
Services-
 Media- Youtube, Picasa, Books,
 Geo- Google maps ,Google Earth
 Home and Office- Gmail, Drive, Docs, Sheets, Translate, Calendar
 Social- Google+, Hangouts, Blogger
 Look across time
 Internet balloons
 Voice recognition
 Google glass
 Google driverless car
 Google street view
 Google fiber

9. Recommendations
 Invest more in innovations
 Promote Intrapreneurship
 Green and Recycled products
 With the rising concerns for health sector e-health could
be revolutionized
 Aggressive Adoption of Artificial Intelligence and Internet
to Everything to create new end to end solutions and
enter untapped market