What is the social web, how big is it, and what are the social web platforms. How do I use it? I run a small business - how do I manage my time on the social web?

1. Knysna & Partners
Wrestling with the social web

2. Choose
your
weapons!
Internet
users
1995
<1%
-­‐
of
the
Earth’s
population!
2014
>39%
Mobile
phone
users
1995
1%
-­‐
of
the
Earth’s
population!
2014
73%
Internet
Trends
2015
Mary
Meeker
(Kleiner
Perkins
Caufield
&
Byers)
slideshare.net/kleinerperkins
Facebook
Twitter
YouTube
Instagram
LinkedIn
SlideShare
Pinterest
TripAdvisor
Messaging
(Whatsapp
etc.)
Google+

3. Who?
What?
Size? 1.44
billion
active
users
per
month
798
million
of
them
via
mobiles
digitalinformationworld.com
A
"social
networking
site
that
connects
people
with
friends
and
others
who
work,
study
and
live
around
them.
People
use
Facebook
to
keep
in
touch
with
friends,
post
photos,
share
links
and
exchange
other
information.
Facebook
users
can
see
only
the
profiles
of
confirmed
friends
and
the
people
in
their
networks."
webopedia.com
Everyone!
I
mean
like
everyone.
Facebook

4. Who?
What?
Size?
Twitter
About
500
million
tweets
per
day
digitalinformationworld.com
“A
free
social
messaging
tool
that
lets
people
stay
connected
through
...
updates
up
to
140
characters
in
length.”
webopedia.com
302
million
active
users
per
month
80
%
tweet
on
their
mobiles
digitalinformationworld.com

5. Who?
What?
Size?
YouTube
1
billion
users
(almost
a
third
of
everyone
on
the
net)
More
than
50%
of
views
come
from
mobile
devices
100
hours
of
video
uploaded
every
minute.
Second
Largest
Search
Engine
(>
3
billion
searches
a
month).
Bigger
than
Bing,
Yahoo!,
Ask
&
AOL
combined
mushroomnetworks.com
&
youtube.com
“A
popular
free
video-­‐sharing
web
site
that
lets
registered
users
upload
and
share
video
clips...
To
view
the
videos
you
are
not
required
to
register.”
webopedia.com
Everyone!
I
mean
like
even
more
everyone
than
everyone.

6. Who?
What?
Size?
Instagram
300
million
active
users
every
month
Hosts
over
20
billion
images
>70
million
photos
and
videos
added
each
day
digitalinformationworld.com
A
“photo
sharing
social
web
service
that
lets
you
share
your
life
with
friends
through
a
series
of
pictures
captured
with
a
mobile
device.”
webopedia.com
Most
popular
in
Middle
East
&Africa
(34%
of
users)
Latin
America
(33%),
North
America
(25%).
digitalinformationworld.com

7. Who?
What?
Size?
LinkedIn
Over
332
million
registered
members
digitalinformationworld.com
A
“professional,
business-­‐oriented
social
networking
site.
Here,
users
can
create
a
profile
that
is
akin
to
a
resume.”
webopedia.com
Businesspeople
Most
users
-­‐
107
million
-­‐
are
based
in
the
USA
13
%
of
users
say
they
visit
LinkedIn
daily
digitalinformationworld.com

8. Who?
What?
Size?
SlideShare
70
million
users
>
18
million
uploads
in
40
content
categories
One
of
the
world’s
top
100
most-­‐visited
sites
slideshare.net
For
sharing
presentations,
text
documents,
spreadsheets,
etc.
A
LinkedIn
property
Professionals
looking
to
learn
quickly
about
any
topic
from
experts.
slideshare.net

9. Who?
What?
Size?
Pinterest
70
million
users
digitalinformationworld.com
“Lets
people
share
images
and
videos
from
their
own
personal
media
collections
or
from
websites
they
visit.”
webopedia.com
56%
females
44%
males
Mostly
accessed
in
North
America
(33%
of
internet
users),
Middle
East
and
Africa
(25%);
Latin
America
(18)
digitalinformationworld.com

10. Who?
What?
Size?
TripAdvisor
350
million
unique
monthly
visitors
290
million
reviews
of
5.3
million
tourism
business
across
24
travel
brands
in
47
countries
Restaurant,
accommodation,
attractions
review
site
with
links
to
booking
tools
“that
check
hundreds
of
websites
to
find
the
best
hotel
prices.”
Travellers,
restaurant
patrons,
everyone
230
million
mobile
app
downloads
About
50%
of
users
access
the
sites
via
mobile
devices
tripadvisor.com/PressCenter

11. Who?
What?
Size?
Mobile
messaging
30
billion
messages
a
day.
On
WhatsApp
alone
WhatsApp
-­‐
800
million
users
Q1:15
=
+60%
Y/Y
Facebook
Messenger
-­‐
600
million
users
Q1:15
=
+200%
Y/Y
Snapchat
-­‐
100
million
users
Mobile
data
use
>
desktop
use
since
2014
3.6
billion
mobile
subscribers
(by
end
2014)
gsmamobileeconomy.com
“New
internet
users
[are]
most
likely
to
onboard
via
messaging
platforms”
-­‐
Mary
Meeker,
Internet
Trends
2015
Er...
everyone

12. Who?
What?
Size?
Google+
2.2
billion
profiles
online...
but
only
between
4
&
6
million
users
have
made
any
public
posts
in
2015
digitalinformationworld.com
Sigh.
Who
knows?
Google+
Hangouts:
“A
free
video
chat
service
...
that
enables
both
one-­‐on-­‐one
chats
and
group
chats
with
up
to
ten
people
at
a
time”
–
and
which
can
be
archived
on
YouTube
webopedia.com
Most
used
in
Indonesia
(83%
of
the
online
population),
India
(82%),
Vietnam
(80%)
digitalinformationworld.com

13. It’s
not
about
the
platform

14. Rules
of
engagement
Facebook
Twitter
YouTube
Instagram
LinkedIn
SlideShare
Pinterest
TripAdvisor
Messaging
(Whatsapp
etc.)
Google+
What
makes
content
great?
People
Live
action
Video
testimonials
Funny
quotes
Respectful
bloopers
Interesting
stuff
Useful
stuff

15. 15
Create
#YourHashTag
Tell
them
about
it
Ask
them
to
use
it!
Spread
the
love

16. 16
Collect
your
customers’
Twitter
handles.
Follow
them.
Tell
them
yours.
Ask
them
to
follow
you
Engage!
Engage!
Engage!
Spread
the
love

17. 17
Spread
the
love
Make
pictures
Offer
prizes
Tag!
Tag!
Tag!
Share!
Share!
Share!

18. 18
Spread
the
love
“User
generated
content
is
sometimes
more
valuable
than
professionally
produced
content.”
trekksoft.com
:
Social
Social
Media
Handbook
for
Tour
&
Activity
Companies

19. 19
Spread
the
love
Ask
people
for
their
travel
tips.
Publish
them
Feed
them
into
your
social
channels
Share!
Share!
Share!

20. 20
Spread
the
love
Collect
customer
feedback
Broadcast
it

21. 21
Spread
the
love
Who’s
behind
your
tours/rooms/food?
Tell
their
stories

22. 22
Spread
the
love
Make
videos
Live
Google+
Hangouts
Collect
your
guests’
footage
&
edit
it
into
promo
videos

23. 23
Spread
the
love
Develop
underused
real
estate
#YourHashTag
on
the
backs
of
your
team’s
shirts
Put
up
a
selfie
frame
Put
up
a
photo
booth
#YourHashtagHere
#Naturally
Knysna

24. 24
Budgeting

25. 25
MavSocial
mavsocial.com
Jolor
jollor.com
Social
media
management
tools
Compare
them
at
g2crowd.com

26. 26
Browse
&
engage
10

27. 27
Monitor
#Hashtags,
your
name,
catch
phrases,
tags,
misspellings
Google
Alerts
google.co.za/alerts
Talkwater
Alerts
talkwalker.com
10

28. 28
Post
Non-­‐scheduled
content
5

29. 29
Analyse
Social
media
management
tools
Google
Analytics
google.co.za/analytics
5

30. 30
Schedule
Social
media
management
tools
5

31. www.visitknysna.co.za
November 2015