The document discusses the emergence of a new parallel economic system where sustainable value is created through human transformation and meaning. It notes that alongside the current industrial economic system, a new "data society" is forming where things like knowledge sharing, augmented reality, collaboration and alternative currencies create abundance and economic value.

1. “There is a new economic
reality parallel to our current
conventional economic system,
where sustainable value
is created every day”
Ronald van den Hoff, book Society30
RONALD
VAN DEN HOFF

2. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800

3. Visual: Marco Derksen, Upstream.
Organizations
Stakeholders
1.0 2.0 3.0

5. ROOFTOP FOOD & ENERGY

6. DAY TO DAY SHOPPING

7. DO WE BUY IT OR DO WE PRINT IT?

8. COWORKING & KNOWMADS

9. KNOWLEDGE SHARING

10. DATA & CONNECTIONS: EVERYWHERE

11. AUGMENTED REALITY

12. LIFE IS A GAM(E) (IFICATION)

13. SERENDIPITOUS ENCOUTERS

14. GAME + APPS = SEX ?

15. LIFE IS BUSINESS COLLABORATION
June 2013

16. BIG BUSINESS

17. D.I.Y.

18. DIYIS BUSINESS

19. ALTERNATIVE CURRENCIES

20. ABUNDANCE IS BUSINESS

21. ABUNDANCE IS BUSINESS

22. “LAST night 40,000 people rented hotel accommodation
from a service
that offers 250,000 rooms in 30,000 cities in 192
countries…”
BIG BUSINESS

23. 3rdplace
2ndplace
THE STORY OF…
HUMAN TRANSFORMATION
AS ECONOMIC VALUE

27. J O B S :
S A L E S
M A R K E T I N G
P R M A N A G E R
RESERVATIONS
W E B M A S T E R
P U R C H A S I N G
F&B MANAGER
H R MA N AG E R
TASKS-ROLES
TRUST AGENT, TEAMBUILDER
RELEVANCE ANALYST, GAMIFIER
DATA PILOT, ENVIRONMENTAL SCANNER
KNOWLEDGE GUARDIAN, BARRIER FIGHTER
CONTENT CURATOR, NETWORK FACILITATOR
CLOUD SERVICE BROKER

28. RONALD
VAN DEN HOFF
THANK YOU!
www.ronaldvandenhoff.nl
www.society30.com
www.seats2meet.com
www.theserendipitymachine.com