A new parallel economic reality has arisen that is creating sustainable value through digital technologies and sharing platforms. This document outlines some of the key aspects of this emerging sharing economy, including distributed production using 3D printing and fabrication, collaborative consumption through platforms for renting and sharing goods, and new types of jobs and roles that facilitate networking and knowledge sharing in this new digital world.

1. “A new world has arisen
parallel to our current
conventional economic reality,
which is creating sustainable
value every day”
Ronald van den Hoff, book Society30
RONALD
VAN DEN HOFF

2. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800

3. Visual: Marco Derksen, Upstream.
Organizations
Stakeholders
1.0 2.0 3.0

5. ROOFTOP FOOD & ENERGY

6. DAY TO DAY SHOPPING

7. DO WE BUY IT OR DO WE PRINT IT?

8. COWORKING & KNOWMADS

9. KNOWLEDGE SHARING

10. TRANSLATION SOFTWARE

11. AUGMENTED REALITY

12. VOIP
DATA & CONNECTIONS: EVERYWHERE

13. LIFE IS A GAM(E) (IFICATION)

14. SERENDIPITOUS ENCOUTERS

15. GAME + APPS = SEX ?

16. LIFE IS A GAME, A HOBBY OR BUSINESS?

17. MIRRORED REALITY

18. MIRRORED REALITY

19. D.I.Y.

20. BIG DATA & BIG BROTHER

21. COLLABORATION IS BUSINESS

22. ABUNDANCE IS BUSINESS

23. ALTERNATIVE CURRENCIES

24. LIFE IS BUSINESS COLLABORATION
June 2013

25. ABUNDANCE IS BUSINESS

26. ABUNDANCE IS BUSINESS

27. “LAST night 40,000 people rented hotel accommodation
from a service
that offers 250,000 rooms in 30,000 cities in 192
countries…”
BIG BUSINESS

28. COLLABORATIVE CONSUMPTION

29. 3rdplace
2ndplace
THE STORY OF…
HUMAN TRANSFORMATION
AS ECONOMIC VALUE

30. STRUCTURED
CONNECTIVITY
social ties
interconnectednes
s
COGNITIVE
AWARENESS
identity
&
shared vision
RELATIONSHIP
&
RECIPROCITY
trust
PEOPLE
workforce
PRODUCTION
MEANS
machines,
commodities
MONEY
standard, lubrican
t
NEW
SUSTAINABLE
VALUE
CREATION
SOCIALCAPITAL
S.C. €.
TRADITIONAL

36. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

39. J O B S :
S A L E S
M A R K E T I N G
P R M A N A G E R
RESERVATIONS
W E B M A S T E R
P U R C H A S I N G
F&B MANAGER
H R MA N AG E R
TASKS-ROLES
TRUST AGENT, TEAMBUILDER
RELEVANCE ANALYST, GAMIFIER
DATA PILOT, ENVIRONMENTAL SCANNER
KNOWLEDGE GUARDIAN, BARRIER FIGHTER
CONTENT CURATOR, NETWORK FACILITATOR
CLOUD SERVICE BROKER

40. TRANSFORMATIONS

41. CIRCULAR ECONOMIES
CIRCULAR ECONOMIES
CIRCULAR ECONOMIES
CIRCULAR ECONOMIES
CIRCULAR ECONOMIES
3rd SPACES
CITIES
SOCIETY30
CONNECTED CITIZEN
& ORGANIZATIONS
CIRCULAR ECONOMIES
-reciprocity
-social capital
-access
-abundance
CIRCULAR ECONOMIES

42. RONALD
VAN DEN HOFF
THANK YOU!
www.ronaldvandenhoff.nl
www.society30.com
www.seats2meet.com
www.theserendipitymachine.com