Key Note to Dropject Group of Windesheim University of Applied Science. Utrecht, The Netherlands. April 2013.

1. #SOCIETY30
RONALD
VAN DEN HOFF

2. “WE DON’T LIVE IN AN ERA OF CHANGE,
BUT IN A CHANGE OF THE ERA!”
prof. Jan Rotmans

3. SOCIAL
REVOLUTION
SOCIAL
REVOLUTION
FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800

4. CO
WORKERS
KNOWMADS
SHARE

5. D.I.Y.
3RD SPACE
1st SPACE 2ND SPACE 3RD SPACE
1st PLACE 2ND PLACE 3RD PLACE

6. Visual: Marco Derksen, Upstream.
Organizations
Stakeholders
1.0 2.0 3.0
FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS

20. “LAST night 40,000 people rented hotel accommodation from a service
that offers 250,000 rooms in 30,000 cities in 192 countries…”

22. 3rdplace
2ndplace

24. SOCIAL CAPITAL TRADITIONAL CAPITAL
EMPLOYEES
PRODUCTION
MEANS
MONEY
STRUCTURE
social ties
interconnectednes
s
COGNITIVE
shared vision
RELATIONAL
trust
trustworthiness
NEW
SUSTAINABLE
VALUE
CREATION

32. MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

34. J O B S :
S A L E S
M A R K E T I N G
P R M A N A G E R
RESERVATIONS
W E B M A S T E R
P U R C H A S I N G
F&B MANAGER
H R MA N AG E R

36. 3 DIMENSIONS OF SOCIAL 3 ELEMENTS OF TRADITIONAL
CAPITAL CAPITAL
PEOPLE
workforce
PRODUCTION
MEANS
machines,
commodities
MONEY
standard,
lubricant
STRUCTURE
social ties
interconnectednes
s
COGNITIVE
shared vision
RELATIONAL
trust
trustworthiness
NEW
SUSTAINABLE
VALUE
CREATION