RONALD VAN DEN HOFF
AGRICULTURAL 
SOCIETY 
INDUSTRIAL 
REVOLUTION 
INDUSTRIAL 
SOCIETY 
DIGITAL 
REVOLUTION 
DATA 
SOCIETY 
FABRICATION 
REVOLUTION 
FUNCTIONAL ASPIRATIONAL MEANINGFULL 
BEFORE 1800 1850 1990 2015 2030
Visual: in collaboration with 
Marco Derksen, Upstream 
Sander Duivestein, Vindt.
SCENARIOS 
THE CITY: YOUR STAGE METROPOLIS REVERSED 
NETWORKED 
MINORITY REPORT SERENDIPITY
SCENARIO 1 
THE CITY: YOUR STAGE 
platforms for social business, real time delivery & 
smart services. Disruption economic value chain.
SMART BUILDINGS & OTHER SOLUTIONS
“LAST night 40,000 people rented hotel accommodation from a 
service that offers 250,000 rooms in 30,000 cities in 192 countries…”
SHARE THE ABUNDANCE
DISRUPTIVE ECONOMIC PLATFORMS
DISRUPTIVE ECONOMIC PLATFORMS
CORPORATE CO-CREATION MARKET PLACES
FREE AGENTS MARKET PLACES
CROWD BUYING
DISRUPTIVE TECHNOLOGY & BUSINESS MODELS
SCENARIO 2 
METROPOLIS REVERSED 
establishment fights innovations and tries to 
maintain ‘order’.
SHARE THE ABUNDANCE: KNOWLEDGE
ESTHABLISHMENT FIGHTS BACK
SHARE THE ABUNDANCE: KNOWLEDGE
SELF ORGANIZING HEALTH
BIG BROTHER ORGANIZED
SCENARIO 4 
MINORITY REPORT: 
unlimited data & artificial intelligence. 
the end of the ‘commons’.
VIRTUAL COUNTRY? 
Estonia's government has a plan to introduce 
E-resident ID cards. E-residents can use Estonian 
online services, open bank accounts, and start 
companies without ever having to physically visit 
Estonia.
MONEY & VALUE SYSTEMS
WHO IS WATCHING YOU? INTERNET OF THINGS
MACRO ECONOMIC DISRUPTION 
Elon Musk: “We Should Fear a 'Terminator' Future” 
“Car sharing in the 10 US key markets appears to be 
displacing vehicle purchases at a rate of 32 to 1” * 
(one car-sharing fleet vehicle displacing 32 vehicles that would have otherwise been purchased) 
•The AlixPartners Car Sharing Outlook 
A.L.O. BOTLR
HOW COMMONS = COMMONS?
SCENARIO 3 
NETWORKED SERENDIPITY 
sharing, crowd collaboration, value creation 
platforms, but macro economic disruption.
SHARE THE ABUNDANCE 
ACCES 
CROWD COMPANY 
more important 
than ownership. 
connected people 
 
rise of the
data by 
SHARE THE ABUNDANCE: ROOMS
SHARE THE ABUNDANCE: TRANSPORTATION
SHARE THE ABUNDANCE: SPACE, FOOD, MUSIC
CIVIL PARTICIPATION: JOBS, TASKS & STUFF
MONEY & MARKET SYSTEMS
SELF ORGANIZING INCOME
MESH CONNECTIONS : SERENDIPITY 
NETWORK 
CONNECTIONS 
with 
people 
FUND 
SELL 
you 
market survey & 
MARKETPLACES 
money 
know UNEXPECTED 
CREATE 
prototype + build 
SERVICES MEET&SHAR 
E 
@ physical spaces 
KNOWLEDGE 
WORK & MARKTPLACE 
MEETUP 
REAL TIME 
meeting 
RELEVANT 
people 
you 
DON’T 
HOTELS know. 
MAKERS 
KNOWMADS HOSPITALITY
THE MESH
VALUE CREATION: THE NEXT STEP 
TRANSFORMATIONS 
tailor made 
+ 
educational 
element 
unexpected 
relevant 
experience 
SERENDIPITY
SERENDIPITOUS OPPORTUNITIES
SERENDIPITOUS OPPORTUNITIES
Freemium model for co-working 
to connect, create, incubate & accelerate, within a 
network of connected people 
private spaces 
monetary capital 
free co working & open collaboration 
social capital 
co-work spaces desk spaces meeting spaces
Freemium model for co-working 
to connect, create, incubate & accelerate, within a 
network of connected people
“Looking at the evolution of business models 
in Society30 we will see single companies disappear or become part of 
ecosystems. 
And those ecosystems specifically designed and 
nurtured to respect serendipity 
will be the winners”. 
Ilkka Kakko, 
Serendipitor at Karostech's Global Operations, 
in his book Oasis way etc. 2014
WWW.MYOWNS2M.COM 
WWW.THESERENDIPITYMACHINE.COM 
WWW.SOCIETY30.COM 
Free download code: 
CNVQEJTJRX 
THE BOOK 
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Society30, the future...1.