The document discusses the future of work and society, highlighting a vision where traditional jobs are replaced by technology and decentralized systems, such as AI and the internet of things. It features a scenario-driven approach to urban life and work, emphasizing the importance of knowledge, communication, and collaboration over physical assets. The text warns of potential disruptions to governance and economic systems as peer-to-peer and collaborative economies emerge.

1. De fabriek van de toekomst heeft nog maar twee
werknemers, een man en een hond.
De man heeft als taak om de hond eten te geven.
De hond zorgt ervoor dat de man met zijn handen
van de knoppen afblijft.*
*Autodesk CEO Carl Bass
Stad en Ruimte, Maart 2015.

2. FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION

3. FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800

4. TRENDS
“ZP’ers”
opkomst niet te stuiten.
TOEGANG
belangrijker dan bezit.
VERBONDEN MENSEN
sterker dan organisaties.
Micro multinational kleine bedrijven
met gedeeld eigenaarschap.
STEDEN
belangrijker dan landen.
OMGEVING
wordt slimmer dan wij mensen.
AI & Robotica, “Internet of Things”.
Publieke ruimte verdwijnt…

5. SCENARIO
THE CITY AS YOUR STAGE.
“A city is not only about ’physical capital’, but also, and increasingly so, on
the availability and quality of knowledge communication and social
infrastructure, its intellectual- and social capital”

6. PLATFORMS.

7. SCENARIO
METROPOLIS REVERSED.
“In the future, wealthy industrialists rule the vast city of Metropolis from high-
rise tower complexes, while a lower class of underground-dwelling workers
toil constantly to operate the machines that provide its power.”

8. PLATFORM CAPITALISM

9. EMBRACE THE DISRUPTION
MATE Hotels creates their own Hub & Spoke platform

10. NEW REALITY: THE LARGEST COUNTRY IN THE WORLD
ESTLAND: E-resident-ID-cards.
E-residents kunnen bankrekeningen openen, bedrijven beginnen,
mensen inhuren zonder Estland ooit fysiek te bezoeken!

11. SCENARIO
MINORITY REPORT.
Elon Musk (Tesla): “I'm Afraid of a 'Terminator'-Like Catastrophe”

12. WHO IS WHO?
“WHO IS THE BOSS?”
“WHO IS WATCHING?”
“DRONE-AMBULANCE”

13. INTERNET OF THINGS

14. SCENARIO
•Brian Chesky,
Airbnb
EXPONENTIAL-NETWORKED SERENDIPITY.
We’re living in a world where people can become businesses in 60 seconds.*

15. SOCIETY30 CITY: MICRONOMICSMICRONOMICS

16. data by
SHARE THE ABUNDANCE : COLLABORATIVE ECONOMY.
takeaway home cooked meals

17. 3D PRINTING

18. GOVERNMENTS? OF WHAT?
“Belastingen zijn moeilijk te innen in
een samenleving waar mensen
elkaar informeel diensten verlenen.
Op termijn imploderen de
belastinginkomsten…”
Prof. Wim de Ridder, Universiteit Twente. 2014
“Decentralized technologies will
make governments entirely
irrelevant, ineffective and unable to
do anything”.
Stanley Larimer, Invictus Innovation Inc
“Car sharing in the 10 key markets
appears to be displacing vehicle
purchases at a rate of 32 to 1.”
AlixPartners Study 2014

19. NEW REALITY: WHERE TO FIND JOBS?

20. SHARE THE ABUNDANCE: KNOWLEDGE

21. NEW REALITY: WORK & NETWORK LOCATIONS

22. MESH CONNECTIONS & COMMUNICATION : SERENDIPITY
FUND
market survey &
money
SELL
MARKETPLACES
CREATE
prototype + build
SERVICES MEET&SHAR
E
@ physical spaces
MARKTPLACEWORK &
MEETUP
KNOWLEDGE
NETWORK
CONNECTIONS
with
people
you
know UNEXPECTED
REAL TIME
meeting
RELEVANT
people
you
DON’T
know.HOTELS
MAKERS
KNOWMADS HOSPITALITY
SEATS2MEET.CONNECT

24. private spaces
monetary capital
free co working & open collaboration
social capital
co-work spaces meeting spacesdesk & office spaces
ECO SYSTEM for innovative workspaces

25. WWW.SOCIETY30.COM
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