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SOCIETY 3.0
“CONNECT, COLLABORATE & GROW”
“The modern rule of competition is:
whoever learns fastest, wins.”
Eric Ries
FOTO CREDIT: HENK JAN WINKELDERMAAT
RONALD VAN DEN HOFF
AUTHOR
PUBLISHER
TRENDWATCHER
ENTREPRENEUR
COACH
INVESTOR
CHAIRMAN OF
SOCIETY30
FOUNDATION
FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800
A CHAORDIC SOCIETY ON THE RISE
TRENDS
ACCES
more important than ownership
INTERNET OF THINGS
environment smarter than we are
Rise of the Knowmads:
CONNECTED PEOPLE
stronger than organizations
&
CITIES
more important than countries
VIRTUAL PLATFORMS
rule the world
PLATFORM CAPITALISM
COOPERATIVE 3.0 - SHARED OWNERSHIP
shared ownership
block chain technology
Decentralized Autonomous
Organizations
GAMING PLATFORMS
E-Sports for pro-gamers. One of the heroes ‘PewDiePie’ now
has 39 million subscribers and 10 billion video clicks.
COUNTRY AS A PLATFORM
ESTONIA: E-resident-ID-cards.
E-residents have validated identities
and can open bank accounts,
start companies, hire staff without
ever visiting Estonia in real life.
The factory of the future will have
Only two employees: a man and a dog.
The man will be there to feed the dog.
The dog will be there to keep the man from touching the
equipment.*
*Autodesk CEO Carl Bass
PHYSICAL PLATFORMS : ROBOTS
COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS?
COMPUTERS  ARTIFICIAL INTELLIGENCE  ROBOTS  JOBS?
1964
AT&T $267 billion
760.000 employees
2015
GOOGLE $370 billion
55.000 employees
“Diploma’s worden steeds minder belangrijk” *
*Claire Boonstra, Operation Education
RECRUITEMENT & LIFE LONG LEARNING
3D PRINTING : MAKERS PLATFORM
AUTOMOTIVE: DISRUPTION IS HUGE…
FROM CAR MANUFACTORING
TO
TRANSPORTATION SERVICES
2nd TIER OF
ECONOMIC VALUE CREATION
IN SOCIETY30:
GLOBAL PLATFORMS
&
LOCAL NETWORKS
MERGE ACTIVITIES
&
SHARE THE ABUNDANCE.
PFFFFFF…THERE IS MORE….
COLLABORATIVE ECONOMY STUFF, FOOD & MORE
takeaway home cooked meals
“We’re living in a world where people can
become businesses in 60 seconds.”
Brian Chesky, Airbnb
THE AIRBNB ‘EFFECT’
COLLABORATIVE SERVICE ECONOMY
NOW, WATCH THIS!!!
COLLABORATIVE HOSPITALITY ECONOMY
COLLABORATIVE HOSPITALITY ECONOMY
MATE Hotels creates their own Hub & Spoke platform
COLLABORATIVE INSURANCE & CROWD FUNDING
COLLABORATIVE TRAVEL ECONOMY
HACKER PARADISE
COLLABORATIVE WORKSPACES: CO-WORKING
VALUE CREATION CIRCLES OR SOCIAL ECONOMIC ENTITIES
FUND
market survey &
money
SELL
MARKETPLACES
CREATE
prototype + build
SERVICES MEET&SHAR
E
@ physical spaces
MARKTPLACEWORK &
MEETUP
KNOWLEDGE
NETWORK
CONNECTIONS
with
people
you
know UNEXPECTED
REAL TIME
meeting
RELEVANT
people
you DON’T know.
HOTELS
MAKERS
KNOWMADS HOSPITALITY
spaces, services
and products
monetary capital
shared co-working &
open collaboration
social capital
ECO SYSTEM BASED ON A-SYNCHRONOUS RECIPROCITY.
SERENDIPITIOUS OPPORTUNITIES FOR YOU
COFFEE? CHAT?
MATCHMAKING BY USING ARTIFICIAL INTELLIGENCE.
unexpected
encounters
learned
unexpected
things
great
encounters
%
80
60
40
20
0
experienced
serendipity
2013
2015** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS.
After being in the ecosystem
people get a new job,
are invited for a new project
or start a new company:
2013 1 out of 8
2015 1 out of 6
** 2013-2015 Survey by the Erasmus University of Rotterdam.
RESULTS **.
S2m-Coworkers & stakeholders do our
and replaced these departments and staff completely…
RESULTS.
-sales
-marketing
-pr.
-research
-innovation
Seats ‘shared & sold’*
Social Monetary
2012 60.000 150.000
2013 80.000 230.000
2014 75.000 210.000
2015 85.000 240.000
*in the Netherlands
RESULTS**.
GOODIES…….
DIGITAL GOODIE BAG:
free downloads, videos, slides & more….
http://s2m.to/goodiebag
GLOBAL PLATFORMS ARE BIG, BUT….
UNICORNS
BIG
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
SMALL
REALLY
BIG
MEDIUMBIG
“Dream Big and Start Small,
Work to Learn, Not Earn.”
Christian Reber

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