The document discusses the emergence of a new parallel economy where sustainable value is created daily. It notes that we have transitioned from an agricultural to industrial to current data society. Organizations have also evolved from functional hierarchies to more aspirational and meaningful stakeholder-focused models. The sharing economy is highlighted as an example of how daily needs like food, energy, and accommodations are being addressed in new ways through platforms that facilitate collaboration and sharing.

1. “Er is een nieuwe economische
realiteit parallel aan de
RONALD VAN DEN HOFF
conventionele economie,
waar iedere dag duurzame waarde
wordt gecreëerd.”
Ronald van den Hoff, book Society30

2. AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
INDUSTRIAL
REVOLUTION
FUNCTIONAL
BEFORE
1800
DATA
SOCIETY
DIGITAL
FABRICATION
REVOLUTION REVOLUTION
ASPIRATIONAL
1850
1990
MEANINGFUL
2015
2030

4. Organisaties
1.0
2.0
3.0
Stakeholders
Visual: Marco Derksen, Upstream.

6. VOEDSEL EN ENERGIE OP HET DAK

7. DAGELIJKSE BOODSCHAPPEN

8. KOPEN OF PRINTEN ?

9. COWORKING & KNOWMADS

10. KENNIS DELEN

11. DATA & VERBINDINGEN: OVERAL!

12. D.I.Y.

13. BIG DATA: D.I.Y. & NIEUWE DIENSTEN

14. AUGMENTED REALITY & 3RD SPACE

15. 3rd SPACE CONGRESSEN

16. LIFE IS A ‘GAM(E) (IFICATION)’

17. SERENDIPITEIT & ONTMOETINGEN

18. SERENDIPITEIT & ONTMOETINGEN

19. GAME + APPS = SEX ?

20. HOTELS: NICHE MARKTEN & SEARCH

21. OVERVLOED IS ‘BUSINESS’

22. OVERVLOED IS ‘BUSINESS’

23. DE CONSUMENT = HET BEDRIJF

24. HOBBY OF BEDRIJF?

25. SHARING ECONOMY

26. “LAST night 40,000 people rented hotel accommodation
from a service
that offers 250,000 rooms in 30,000 cities in 192
countries…”
BIG BUSINESS

27. COLLABORATIVE CONSUMPTION

28. 3rdplace
THE STORY OF…
2ndplace
HUMAN TRANSFORMATION
AS ECONOMIC VALUE

31. MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY

34. FUNCTIES:
S
A
L
E
S
MARKETING
PR MANAGER
RESERVATIONS
WEBMASTER
PURCHASING
TAKEN EN ROLLEN
F&B MANAGER
TRUST AGENT, TEAMBUILDER
HR MANAGER
RELEVANCE ANALYST, GAMIFIER
DATA PILOT, ENVIRONMENTAL SCANNER
KNOWLEDGE GUARDIAN, BARRIER FIGHTER
CONTENT CURATOR, NETWORK FACILITATOR
CLOUD SERVICE BROKER

35. DANK U!
www.ronaldvandenhoff.nl
www.society30.com
www.seats2meet.com
www.myowns2m.com
www.theserendipitymachine.com
RONALD
VAN DEN HOFF