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โ€œA new world has arisen
parallel to our current
conventional economic reality,
which is creating sustainable
value every dayโ€
Ronald van den Hoff, book Society30
RONALD
VAN DEN HOFF
FUNCTIONAL ASPIRATIONAL MEANINGFULL
INDUSTRIAL
REVOLUTION
DIGITAL
REVOLUTION
AGRICULTURAL
SOCIETY
INDUSTRIAL
SOCIETY
DATA
SOCIETY
FABRICATION
REVOLUTION
1850 1990 20302015BEFORE 1800
Visual: Marco Derksen, Upstream.
Organizations
Stakeholders
1.0 2.0 3.0
ROOFTOP FOOD & ENERGY
DAY TO DAY SHOPPING
DO WE BUY IT OR DO WE PRINT IT?
COWORKING & KNOWMADS
KNOWLEDGE SHARING
AUGMENTED REALITY
VOIP
DATA & CONNECTIONS: EVERYWHERE
LIFE IS A GAM(E) (IFICATION)
SERENDIPITOUS ENCOUTERS
GAME + APPS = SEX ?
LIFE IS A GAME, A HOBBY OR BUSINESS?
MIRRORED REALITY
MIRRORED REALITY
D.I.Y.
BIG DATA & BIG BROTHER
COLLABORATION IS BUSINESS
ABUNDANCE IS BUSINESS
ALTERNATIVE CURRENCIES
LIFE IS BUSINESS COLLABORATION
June 2013
ABUNDANCE IS BUSINESS
ABUNDANCE IS BUSINESS
โ€œLAST night 40,000 people rented hotel accommodation
from a service
that offers 250,000 rooms in 30,000 cities in 192
countriesโ€ฆโ€
BIG BUSINESS
COLLABORATIVE CONSUMPTION
3rdplace
2ndplace
THE STORY OFโ€ฆ
HUMAN TRANSFORMATION
AS ECONOMIC VALUE
STRUCTURED
CONNECTIVITY
social ties
interconnectednes
s
COGNITIVE
AWARENESS
identity
&
shared vision
RELATIONSHIP
&
RECIPROCITY
trust
PEOPLE
workforce
PRODUCTION
MEANS
machines,
commodities
MONEY
standard, lubrican
t
NEW
SUSTAINABLE
VALUE
CREATION
SOCIALCAPITAL
S.C. โ‚ฌ.
TRADITIONAL
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
J O B S :
S A L E S
M A R K E T I N G
P R M A N A G E R
RESERVATIONS
W E B M A S T E R
P U R C H A S I N G
F&B MANAGER
H R MA N AG E R
TASKS-ROLES
TRUST AGENT, TEAMBUILDER
RELEVANCE ANALYST, GAMIFIER
DATA PILOT, ENVIRONMENTAL SCANNER
KNOWLEDGE GUARDIAN, BARRIER FIGHTER
CONTENT CURATOR, NETWORK FACILITATOR
CLOUD SERVICE BROKER
RONALD
VAN DEN HOFF
THANK YOU!
www.ronaldvandenhoff.nl
www.society30.com
www.seats2meet.com
www.theserendipitymachine.com

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