Your social media presence depends highly on the audience you are catering to. Understand how demographics play an important role in marketing your content on social media. Here, we'll discuss: - How and why social media demographics are important? - How you can develop an STP analysis for your business - Macro-level understanding of global demographic statistics - The popularity of social networks Read the complete blog here: https://sb.gl/2LMClCL Watch the full-length webinar: https://youtu.be/ftkARg_W1hA FOLLOW US ON: Twitter: https://sb.gl/yt-twitter Facebook: https://sb.gl/yt-fb Instagram: https://sb.gl/yt-ig LinkedIn: https://sb.gl/yt-ln

1. UNDERSTANDING
THE SOCIAL
MEDIA
DEMOGRAPHCIS

2. Helps
Tweak marketing strategy
Reach rightsetof people
Create mostappropriate content
IS IT REALLY
IMPORTANT ?

4. Deeperaudience research and sharpercustomer
targeting leadstoeffective marketing campaign
IS IT REALLY
IMPORTANT ?

5. GLOBAL STATISTICS
M A C R O L E V E L U N D E R S T A N D I N G

6. World Population
7 . 6 B I L L I O N
Sex Ratio
5 0 . 5 % M A L E S | 4 9 . 5 % F E M A L E S
100%
75%
50%
25%
0%
Old (65+)
Working Age
(25-64)
Youth
(16-24)
Children
(0-15)
8%
50%
16%
26%
Age
Distribution

7. Internet Penetration
5 7 % | 4 . 3 B I L L I O N
Europe and US with
Maximum Penetration
Average Time Spent
6 H O U R S 4 2 M I N U T E S

8. Social Media Penetration
4 5 % | 3 . 4 B I L L I O N
Saudi Arabia with
Maximum Penetration
Average Time Spent
2 H O U R S

9. Popularity of
Social Networks
LinkedIn Twitter Instagram Facebook
2,500
2,000
1,500
1,000
500
0
2300
mn
1000
mn
330
mn
300
mn

10. FACEBOOK
D E M O G R A P H I C S

11. User Base
2 . 3 B I L L I O N
India and US with
Maximum User BaseAverage Time Spent
3 8 - 4 0 M I N U T E S

12. 13-17 18-24 25-34 35-44 45-54 55-64 65+
40
30
20
10
0
Male (57%)
Female (43%)
2.6%
3.1%
16%
10%
19%
13%
10%
7.5%
5.1%
4.9%
2.7%
3.1%
2.1%
1.9%
Age Distribution

13. INSTAGRAM
D E M O G R A P H I C S

14. User Base
1 B I L L I O N
US and Brazil with
Maximum User BaseAverage Time Spent
2 7 M I N U T E S

15. 13-17 18-24 25-34 35-44 45-54 55-64 65+
40
30
20
10
0
Male (48%)
Female (52%)
3.4%
3%
16%
15%
16%
16% 7.1%
8.9%
3.2%
4.6% 1.1%
2%
1.1%
0.8%
Age Distribution

16. TWITTER
D E M O G R A P H I C S

17. User Base
3 3 0 M I L L I O N
US and Japan with
Maximum User BaseAverage Time Spent
3 M I N U T E S
More than 80% Fortune 500 companies use twitter to engage with their customers.

18. 13-17 18-24 25-34 35-49 50+
40
30
20
10
0
13%
4%
22%
10%
15%
9%
9%
4%
Age Distribution
6%
6%
Male
66%
Female
34%
Male (66%) Female (34%)
Gender Distribution

19. LinkedIn
D E M O G R A P H I C S

20. User Base
3 0 3 M I L L I O N
US and India with
Maximum User BaseAverage Time Spent
1 7 M I N U T E S P E R M O N T H

21. 18-24 25-34 35-49 50+
40
30
20
10
0
Male (56%) Female (44%)
11%
20%
Age Distribution
13%
18%
17%
13%
6%
3%
Male
56%
Female
44%
Gender Distribution

22. COMING UP NEXT
F I N D O U T B E S T T I M E T O P O S T O N
S O C I A L M E D I A U S I N G S T A T U S B R E W
J uly 4 th, 2 0 1 9