The document discusses the importance of geographic intelligence in connecting people, places, and things by leveraging geographic context in content creation. It highlights the use of WOEIDs (Where On Earth IDs) for consistently identifying geographic locations and facilitating the integration of geographic data across various digital platforms. Additionally, the document references tools like GeoPlanet and PlaceMaker for geocoding and geo-enriching structured and unstructured content.

1. Know Your PlaceAdding Geographic Intelligence to your ContentGary GaleDirector of Engineering

2. Know Your PlacePEOPLE, PLACES and THINGSatibens on Flickr :http://www.flickr.com/photos/atibens/2616899638/

3. Location - Connecting Places, People & ThingsKnowing where our users are, and the places that are important to themKnowing the geographic context of everything we index, manage and publishKnowing geographic locations, and the names of placesWe ConnectPlaces, People and Things

4. Know Your PlacePLACE BASED THINKINGalxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/

5. 52° 11' 33.396”, -1° 42' 10.7064"

7. Know Your PlaceWOEIDsstevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/

8. UniquePermanentGlobalLanguage NeutralLondon = Londra = Londres = ロンドンUnited States = États-Unis = StatiUniti = 미국Ensures that geography can be employed consistently and globallyBy users of Geo Technologies productsInternallyExternallystraup on Flickr : http://www.flickr.com/photos/straup/3504862388/

9. GeoPlanetA Global Location RepositoryNames + Geometry +TopologyWOEIDs for cities and towns

10. postal codes, airports

11. admin regions, time zones

12. telephone code areas

13. marketing areas

14. points of interest

15. colloquial areas

16. neighbourhoodswoodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/

17. Know Your PlaceA GLOBAL GEOGRAPHICONTOLOGYdraggi on Flickr : http://www.flickr.com/photos/draggin/70742898/

18. United Kingdom23424975VereinigtesKönigreichEurope24865675CountryContinentRoyaume UniEngland24554868Great Britain28298150CountryColloquialイギリスWarwickshire12602190Worcestershire12602192CountyCountyEarth1SupernameStratford-on-Avon12696101DistrictStratford-upon-Avon36424Warwick39228TownTownCV3726787646ZIP

19. Know Your PlaceJOINING PEOPLE & CONTENTMyDigitalSLRCamera on Flickr : http://www.flickr.com/photos/40624839@N02/3784049371/

20. Match:Stratford-upon-AvonNeighbours:Henley-in-ArdenWarwickShipston on StourChipping CampdenEveshamAlcesterParent:Stratford-on-Avon DistrictChildren:CV37Shakespeare’s BirthplaceStratford-upon-Avon Station

21. Miami Florida Keys Fort LauderdaleSt PetersburgXML, Text, HTML, RSS, etc.Geo-enrich structured and unstructured content: web pages, news, feeds, blog posts, status updates

22. identify places referenced, each represented by a WOEIDBeijing (x2)Beijing, China (City)  2151330 China (x6) China (Country)  23424781Tibet (x3) Tibet (Sheng)  12578004Dharamsala (x1) Dharamsala, IN (town)  2294967London (x1) London, UK (town)  44418India (x1) India (country)  23424848Geoparse ContentReturnPlaces found in text

23. Where in text

24. Where in doc structure (title, element names, etc.)Found Normalized WOEID