“For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.”- Stuart H. Britt, US advertising consultant
“To sound like an expert, hire one.”- Harry Beckwith, Sales & Marketing Best Selling Author“Business has only two functions – marketing and innovation.”- Milan Kundera,Czech Novelist and Playwright
About Mouse & ManProviding SEO services since 2003Industry Leader / SpeakerConferences: SMX, SES, TEDxBIG Council acceleratorGoogle me!  (We rank high)Member of Charlotte ChamberFounding Partner SEM Charlotte2009 Charlotte Business Mover & ShakerTop 25 Web Design & Development Firms© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential3
How We Can HelpCustomized Internet Marketing PlanIncrease the Profitability of Your SiteGoals – Select which plan best suits your website goalsMeasuring Progress – We analyze everything to track successGuarantees – 100% Satisfaction Policy, or we work for freeUpgrades / Downgrades – Change your plan at any time.Priceless ResultsSEO is perhaps one of the most rewarding yet misunderstood online marketing challenges.  Yet, the road to achieving these rankings is different for every site and for every keyword. The process is slow and the results are impossible to predict. Trust the ExpertsDue to the sheer volume of factors and the continuous tinkering the search engines do to their ranking algorithms to improve the relevance of the results, SEO requires a diverse set of skills and a deep under-standing of the main factors that come into play in the ranking process. The team at Mouse and Man possess this hard-sought expertise necessary for such a complex undertaking.© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential4
TestimonialsI am like you in that I needed help with my website. However most unlike you, I own an IT company. What that basically means is that I work with computers and networks all day (and night) long. We were worried that by not marketing on Google we were really missing the boat. We decided to give Mouse and Man a try. Now we know what a great job they do! They delivered a kickin' new website and most of all we are ranked #1 in Google! We highly recommend that you use Mouse & Man if you want these same benefits. If you have any questions about what Mouse & Man did for us, call me at 704-246-1717 x100.  -- Dan Wilson, Owner, Waypoint Solutions GroupI am not an SEO expert - Mouse and Man is. I know some good tricks, but Mouse and Man showed me some things I didn't know existed and had never seen before. They stay on the leading edge of technology. If you use their services, they will be able to make use of technology in ways the competition may not even know of yet. Fred is also an avid cyclist and makes time to exercise on a regular basis. In my opinion, scheduling your workout into your busy work life takes an incredible amount of focus and discipline. That same discipline and focus can also be applied to his business and customer projects. I've noticed that Fred is an intent listener and captures your ideas well. Why not put their discipline, focus, leading-edge SEO skills, and dedication to work for your next project?!!! -- Will Leger, Digital Sabre SolutionsMouse and Man blend their artistic talents with their intuitive knowledge of computers to meet the needs of clients online. Their creativity and flexibility in building our online presence to communicate our company's message made working with them a delight. We have gotten overwhelmingly positive response to the new site thanks to Mouse and Man's marketing expertise.  -- Yvonne McCracken, Owner, Carolinas ResearchIt would be hard to deny the vital importance of dynamic web presence for any small business that wants to create a professional reputation, remain competitive in the marketplace, and grow as a company. The website that Mouse and Man created for our company achieved all of these goals, and as a result, we’ve risen to a level of visibility in our area that we never dreamed possible. We wholeheartedly recommend Mouse ad Man to any company that wants a website they can be proud of and a web presence that dominates the search engines over your competitors. Mouse and Man has become one of our company’s fundamental marketing partners – they’re trustworthy, reasonably priced, and best of all, fun to work with!  -- Don Olin, President, Partners In CareMore testimonials found at http://www.mouseandman.com/testimonials/© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential5
Keyword AnalysisDiscovery – Analyze you and your competitionKeyword Research – Popular industry terms and phrasesTraffic & Data Analysis – Which phrases will generate most traffic?Keyword Recommendations – Suited best for you!A detailed examination of a list of your industry related terms and synonyms, commonly referred to as keyword research, is the first step in building a successful website strategy.  We have perfected our keyword research and selection process to help businesses select keywords that are most closely related with their target audience and search marketing objectives.© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential6
On-Site SEOTitle Tags – The page title for each page of your siteMeta Descriptions – The description of each pageMeta Keywords – Keywords relevant to each pageH1 Tags – Highlighting significant content areasH2 Tags – Subcategories of your contentKeyword Density – Ensure your keywords are included in contentKeyword Rich Descriptions – Proper placement of desired termsSite Maps – Establishing a clear path for visitors & search engines© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential7
Off-Site SEOPartnerships – Local or national referral partnersInbound Links – Number of people who link to your siteAutomated Link Building (Low Level) – To increase inbound linksDirectory Listings – Helps with links, and local citationsLink Bait / Viral Linking – Very successful way to generate linksArticle Submissions – Original content demonstrating your authorityPR Releases – Press releases with keyword rich contentM&M Infrastructure – Leverage our 75+ sites to build links© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential8
Maximize ConversionsHeatmaps – Mouse tracking to determine how people use your siteUser Testing – Real, objective, analytical user feedbackPhone Tracking – Which keywords drive your phone callsGoogle Website Optimizer – A/B testing to optimize site performance© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential9
In SummaryHighly Targeted CustomersHigh Volume Traffic from Proper Search TermsProperly Structured and Optimized WebsiteMaximizing Conversions= More Sales, More Revenue© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential10

Mouse and Man Sales Presentation

  • 1.
    “For a businessnot to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.”- Stuart H. Britt, US advertising consultant
  • 2.
    “To sound likean expert, hire one.”- Harry Beckwith, Sales & Marketing Best Selling Author“Business has only two functions – marketing and innovation.”- Milan Kundera,Czech Novelist and Playwright
  • 3.
    About Mouse &ManProviding SEO services since 2003Industry Leader / SpeakerConferences: SMX, SES, TEDxBIG Council acceleratorGoogle me! (We rank high)Member of Charlotte ChamberFounding Partner SEM Charlotte2009 Charlotte Business Mover & ShakerTop 25 Web Design & Development Firms© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential3
  • 4.
    How We CanHelpCustomized Internet Marketing PlanIncrease the Profitability of Your SiteGoals – Select which plan best suits your website goalsMeasuring Progress – We analyze everything to track successGuarantees – 100% Satisfaction Policy, or we work for freeUpgrades / Downgrades – Change your plan at any time.Priceless ResultsSEO is perhaps one of the most rewarding yet misunderstood online marketing challenges. Yet, the road to achieving these rankings is different for every site and for every keyword. The process is slow and the results are impossible to predict. Trust the ExpertsDue to the sheer volume of factors and the continuous tinkering the search engines do to their ranking algorithms to improve the relevance of the results, SEO requires a diverse set of skills and a deep under-standing of the main factors that come into play in the ranking process. The team at Mouse and Man possess this hard-sought expertise necessary for such a complex undertaking.© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential4
  • 5.
    TestimonialsI am likeyou in that I needed help with my website. However most unlike you, I own an IT company. What that basically means is that I work with computers and networks all day (and night) long. We were worried that by not marketing on Google we were really missing the boat. We decided to give Mouse and Man a try. Now we know what a great job they do! They delivered a kickin' new website and most of all we are ranked #1 in Google! We highly recommend that you use Mouse & Man if you want these same benefits. If you have any questions about what Mouse & Man did for us, call me at 704-246-1717 x100. -- Dan Wilson, Owner, Waypoint Solutions GroupI am not an SEO expert - Mouse and Man is. I know some good tricks, but Mouse and Man showed me some things I didn't know existed and had never seen before. They stay on the leading edge of technology. If you use their services, they will be able to make use of technology in ways the competition may not even know of yet. Fred is also an avid cyclist and makes time to exercise on a regular basis. In my opinion, scheduling your workout into your busy work life takes an incredible amount of focus and discipline. That same discipline and focus can also be applied to his business and customer projects. I've noticed that Fred is an intent listener and captures your ideas well. Why not put their discipline, focus, leading-edge SEO skills, and dedication to work for your next project?!!! -- Will Leger, Digital Sabre SolutionsMouse and Man blend their artistic talents with their intuitive knowledge of computers to meet the needs of clients online. Their creativity and flexibility in building our online presence to communicate our company's message made working with them a delight. We have gotten overwhelmingly positive response to the new site thanks to Mouse and Man's marketing expertise. -- Yvonne McCracken, Owner, Carolinas ResearchIt would be hard to deny the vital importance of dynamic web presence for any small business that wants to create a professional reputation, remain competitive in the marketplace, and grow as a company. The website that Mouse and Man created for our company achieved all of these goals, and as a result, we’ve risen to a level of visibility in our area that we never dreamed possible. We wholeheartedly recommend Mouse ad Man to any company that wants a website they can be proud of and a web presence that dominates the search engines over your competitors. Mouse and Man has become one of our company’s fundamental marketing partners – they’re trustworthy, reasonably priced, and best of all, fun to work with! -- Don Olin, President, Partners In CareMore testimonials found at http://www.mouseandman.com/testimonials/© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential5
  • 6.
    Keyword AnalysisDiscovery –Analyze you and your competitionKeyword Research – Popular industry terms and phrasesTraffic & Data Analysis – Which phrases will generate most traffic?Keyword Recommendations – Suited best for you!A detailed examination of a list of your industry related terms and synonyms, commonly referred to as keyword research, is the first step in building a successful website strategy. We have perfected our keyword research and selection process to help businesses select keywords that are most closely related with their target audience and search marketing objectives.© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential6
  • 7.
    On-Site SEOTitle Tags– The page title for each page of your siteMeta Descriptions – The description of each pageMeta Keywords – Keywords relevant to each pageH1 Tags – Highlighting significant content areasH2 Tags – Subcategories of your contentKeyword Density – Ensure your keywords are included in contentKeyword Rich Descriptions – Proper placement of desired termsSite Maps – Establishing a clear path for visitors & search engines© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential7
  • 8.
    Off-Site SEOPartnerships –Local or national referral partnersInbound Links – Number of people who link to your siteAutomated Link Building (Low Level) – To increase inbound linksDirectory Listings – Helps with links, and local citationsLink Bait / Viral Linking – Very successful way to generate linksArticle Submissions – Original content demonstrating your authorityPR Releases – Press releases with keyword rich contentM&M Infrastructure – Leverage our 75+ sites to build links© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential8
  • 9.
    Maximize ConversionsHeatmaps –Mouse tracking to determine how people use your siteUser Testing – Real, objective, analytical user feedbackPhone Tracking – Which keywords drive your phone callsGoogle Website Optimizer – A/B testing to optimize site performance© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential9
  • 10.
    In SummaryHighly TargetedCustomersHigh Volume Traffic from Proper Search TermsProperly Structured and Optimized WebsiteMaximizing Conversions= More Sales, More Revenue© 2010Mouse and Man, Inc. http://mouseandman.comTel: 704.968.1775 • Fax: 704.365.3704Confidential10