Presentation from Knowledge Management in Organizations 2015 given in Maribor, Slovenia.

1. A Study On The Influence of National
Culture on Knowledge Sharing
Laitinen, J. A. (Tokyo Institute of Technology, Japan)
Pawlowski, J. M. (Hochschule Ruhr West University of Applied
Sciences, Germany)
Senoo, D (Tokyo Institute of Technology, Japan)

2. Content
 Background
 On knowledge sharing and national culture
 Research question, methodology
 Results
 Future work
 References

3. Background
 Culture
 “[…] definitive, dynamic purposes and tools (values, ethics,
rules, knowledge systems) that are developed to attain group
goals” (Mabawonku, 2003)
 Significant variance in national culture can exist within a
single country (Hofstede, 1980)
 Significant overlap can also be found in national cultures
(Hofstede, 1980)
 While simplifications of reality, cultural models can give
guidelines on where the differences can be found.
 E.g. Hofstede (1980) and updated versions

4. On knowledge sharing and
national culture
 Various approaches to encompass the relevant aspects
 More abstract frameworks (Bhagat et al., 2002)
 Country-specific approach (Huang et al., 2008)
 Frameworks discusses either organization or individual level
variables in regards to a key topic
 E.g. individual level trust (Usoro et al., 2007)
 E.g Existence of formal knowledge sharing policy (Strach and
Everett, 2006),
 Need for frameworks detailing relevant factors in both
organizational and individual levels, and how they interact
with national culture and knowledge sharing

5. Research methodology
 To discover the relevant influencing factors,
researchers decided to carry out semi-structured
interviews
 Countries: Finland and Japan
 Interviewee candidates: industry and academic
professionals, who have experience in knowledge
management, and had experience in both countries. In
total 9 interviews (4 Japanese and 5 Finnish)

6. Proposed framework

7. Overview of influencing
factors
Influencing factor Influencing attributes Links to
National Culture • Individualistic –
collectivistic
• Horizontal – vertical
• Long-term orientation
• Individual
• Organization
• Trust
• Willingness
Individual • Cultural distance
• Language fluency of the
individual
• Organization
• Trust
• Willingness
Organization • Incentives
• Management support
for knowledge sharing
practices
• Existence of formal
knowledge sharing
strategies
• Common goal
• Individual
• Trust
• Tools
• Willingness
Trust • Competency-based
• Integrity-based
• Benevolence-based
• Willingness
• Organization
• Individual
Tools • Support communication
with other employees
• Ease of use
• Willingness
Willingness • Sharing outside of
group
• Knowledge sharing

8. Overview of influencing
factors
Influencing factor Influencing attributes Links to
National Culture • Individualistic –
collectivistic
• Horizontal – vertical
• Long-term orientation
• Individual
• Organization
• Trust
• Willingness
Individual • Cultural distance
• Language fluency of the
individual
• Organization
• Trust
• Willingness
Organization • Incentives
• Management support
for knowledge sharing
practices
• Existence of formal
knowledge sharing
strategies
• Common goal
• Individual
• Trust
• Tools
• Willingness
Trust • Competency-based
• Integrity-based
• Benevolence-based
• Willingness
• Organization
• Individual
Tools • Support communication
with other employees
• Ease of use
• Willingness
Willingness • Sharing outside of
group
• Knowledge sharing

9. Benefits of the proposed
framework
 Proposed framework encompasses individual, organizational
and national cultural influence factors
 None of the previous frameworks do this
 Combination of three different cultural influence factors and
other influence factors seem to to cover culture specific
features
 Individualistic-collectivistic, Horizontal-vertical, Long-term
orientation
 E.g. Guanxi (China), Face (Japan)
 Clearly shows where influence of culture can be found in
individual and organizational level
 The framework clearly shows the directions of influences
making it easier for practitioners and researchers to apply the
framework

10. Future research directions
 Further confirmation of the results through quantitative
methods.
 Subsections of the framework can be fruitful
 Influence of national culture on tool customization
 Preferences between explicit and tacit knowledge

11. References
 Bhagat, R. S., Kedia, B.L., Harveston, P. D., Triandis, H. C.: Cultural variations on the
cross-border transfer of organizational knowledge: an integrative framework. Academy of
Management Review, 27(2), 204–221 (2002)
 Huang, Q., Davison, R. M., Gu, J.: Impact of personal and cultural factors on knowledge
sharing in China. Asia Pacific Journal of Management, 25(3), 451–471 (2008)
 Hofstede, G.: Cultures Consequences: International Differences in Work-related Values.
Beverly Hills, CA: SAGE Publications (1980)
 Mabawonku, A. O.: Cultural framework for the development of science and technology in
Africa. Science and Public Policy, 30(2), 117-125 (2003).
 Strach, P., Everett, A. M.: Knowledge transfer within Japanese multinationals: Building a
theory. Journal of knowledge Management, 10(1), 55–68 (2006)
 Usoro, A., Sharratt, M. W., Tsui, E., Shekhar, S.: Trust as an antecedent to knowledge
sharing in virtual communities of practice. Knowledge Management Research & Practice,
(5), 199–212 (2007)

12. Questions?
Thank you for listening

13. Tokyo Institute of Technology, Senoo
Laboratory
 Located at Tokyo Institute of Technology, Tokyo, Japan
 Professor Dai Senoo
 Graduated from Hitotsubashi University, was supervised
by Nonaka
 Currently focusing on knowledge management
 4 full time PhD students, (3 foreigners, 1 Japanese)
 Additional part-time PhD students

14. 14Prof. Dr. Jan M. Pawlowski
History
• Founded in 2009
• Public institution, regional development
• 3000 students, 70 professors and growing 
• Western Ruhr area (Bottrop, Mülheim)
Business Information Systems
• Business Information Systems
• (Global) Process Management
• Supporting globally distributed workgroups in
knowledge-intensive organizations
• Knowledge Management, E-Learning & Open
Educational Resources
• Reference Modeling
• Cultural adaptation
Hochschule Ruhr West
Ruhr West University of Applied Sciences

15. Web:
http://en.hochschule-ruhr-west.de/research/computer-
science/institute-members/professor-jan-pawlowski.html
http://www.idea-space.eu/
https://jp.linkedin.com/pub/jouni-laitinen/6b/706/308
E-Mail:
Laitinen.j.aa@m.titech.ac.jp
jan.pawlowski@hs-ruhrwest.de

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