Daniel Henri Lawrence is an advertising student passionate about developing integrated creative campaigns. He has internship experience at Ogilvy & Mather working on Coca-Cola accounts and led research for a Snapple campaign as director of the National Student Advertising Competition. Lawrence has a 3.8 GPA from UNC Chapel Hill studying advertising and journalism.
I'm a professional communicator and strategic digital marketing innovator with knowledge in Photoshop, HTML, SEO, social media, video editing and shopper marketing. I have over 12 years of customer service experience, 9 years of digital media marketing, 8 years of project management experience educationally and professionally.
I'm a professional communicator and strategic digital marketing innovator with knowledge in Photoshop, HTML, SEO, social media, video editing and shopper marketing. I have over 12 years of customer service experience, 9 years of digital media marketing, 8 years of project management experience educationally and professionally.
Communications Specialist - San Francisco Bay AreaMichelle Viegas
Hi! I'm Michelle and I'm searching for the next step in my career. I'd like to stay in the communications field but I'm very open to taking on new challenges. I live in Capitola and I am looking to work for a company closer to home (I currently commute to Redwood City daily).
MediaLease OOH plans execute and manage premium grade outdoor advertising campaigns. We are well known in the US for Outdoor Media Advertising. For more visit here http://medialeaseooh.com/about-us/
For many organizations the question is no longer why implement an employee advocacy program but how do you implement an employee advocacy program. For this reason we have partnered with Orca Social to map out what a successful implementation program looks like. They have learnt the dos and do not's by both implementing projects and profiling what other leading companies have done. Of course all companies have their differences in their goals but the structure set out here within has been proven to work across multiple organizations so why ‘reinvent the wheel’ ?
Communications Specialist - San Francisco Bay AreaMichelle Viegas
Hi! I'm Michelle and I'm searching for the next step in my career. I'd like to stay in the communications field but I'm very open to taking on new challenges. I live in Capitola and I am looking to work for a company closer to home (I currently commute to Redwood City daily).
MediaLease OOH plans execute and manage premium grade outdoor advertising campaigns. We are well known in the US for Outdoor Media Advertising. For more visit here http://medialeaseooh.com/about-us/
For many organizations the question is no longer why implement an employee advocacy program but how do you implement an employee advocacy program. For this reason we have partnered with Orca Social to map out what a successful implementation program looks like. They have learnt the dos and do not's by both implementing projects and profiling what other leading companies have done. Of course all companies have their differences in their goals but the structure set out here within has been proven to work across multiple organizations so why ‘reinvent the wheel’ ?
Powerpoint for a class cause-marketing campaign. Bringing back the arts into school programs to make sure we encourage creativity and design skills in education.
1. Daniel Henri Lawrence
(908) 892-2403|danlaw@live.unc.edu|LinkedIn: /dhenrilaw|Social: @dhenrilaw
(908) 892-2403|danlaw@live.unc.edu|LinkedIn: /dhenrilaw|Social: @dhenrilaw
Summary
An advertising student that is passionate about developing integrated creative campaigns that will transform a clients
business.
Experience
Ogilvy & Mather New York: Coca-Cola (vitaminwater & Coke Zero)
Account Management Intern June 2016 – Aug. 2016
n Communicated directly with the client and other assisting agencies via email, phone and in-person meetings as well
as provided actionable meeting notes and feedback to ensure alignment between agency and client
n Requested and managed the receiving of updates from the media agency and assisted in compiling for weekly status
meetings and hot sheets
n Created a weekly competitive analysis of the CPG industry focusing extensively on the beverage market
n Worked with the creative, print and technology teams to ensure print, OOH and digital executions were released on
time and without error
n Assisted in the production of an internal sizzle video for the client and created keynote presentations for OOH
allocations and print executions
National Student Advertising Competition (NSAC): Snapple
Research Director Sept. 2016 – Apr. 2016
n Analyzed the Snapple brand through the use of research tools like MRI, Experian One View, Nielsen Data, PRIZM
and Mintel to uncover critical information for the strategy team
n Managed the research team and communicated with the strategy and creative teams to develop a creative brief and
then bring it to life through an extensive plans book and keynote presentation
Education
The University of North Carolina at Chapel Hill
Bachelor of Arts in Media & Journalism – Advertising Major / GPA: 3.8 Aug. 2014 – Dec. 2016
Raritan Valley Community College
Associate of Science in Business Administration / GPA: 3.9 Aug. 2012 – May 2014
Advertising Projects
Perrier Pitch Presentation June 2016 – Aug. 2016
n Researched the sparkling water and beverage industry to gain an understanding of Perrier’s position within the
marketplace and to present a campaign to the clients aimed at building top of mind awareness among millennials
FOX Sports University Sept. 2015 – Dec. 2015
n Produced and presented a mobile-focused campaign for a creative partnership between FOX Sports and Sonic Drive-
In
Skills
n Leadership
n Team management
n Communication
n MS Office
n Social Media
n Blogging