How to Run a Smoke Test
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A walk-through of how I tested an idea I had for a software product before building it. Demonstrates the concept of a "smoke test", an experiment done to see if demand exists for a product or feature. I put together this presentation for the lightning talk bake-off for Business of Software 2013. This is the original slide deck with 20 slides before I trimmed it down to 15 slides.
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How to Run a Smoke Test
- 1. How To Run a Smoke Test by Trevor Lohrbeer @FastFedora trevor@FastFedora.com FastFedora.com trevor@LabEscape.com LabEscape.com
- 2. What is a Smoke Test? A way to test market acceptance before creating a product
- 3. The Idea How can I figure out how many people actually read my blog? Page views only measure how intriguing a headline is, not how engaging your content is.
- 5. Record Videos of Visitors
- 7. Summarize Results Only 15% of page views actually read
- 8. Ask People for Feedback
- 11. Get Advice
- 12. Develop Hypotheses Idea: WordPress plugin that tells writers who read their articles, not just who clicked on the headline. Hypothesized Values Potential Headlines To Test 1. Measure engagement 1. Write Engaging Articles 2. Improve accuracy 2. Are Your Articles Engaging? 3. Optimize marketing 3. Does Anyone Read Your Blog? 4. Charge more
- 13. Create Target Metrics 100 subscribers
- 14. Pick a Template
- 15. Add Your Content
- 16. Publish Your Landing Page
- 17. Create Ads
- 20. View slides at: slideshare.net/fastfedora Trevor Lohrbeer @FastFedora trevor@FastFedora.com FastFedora.com trevor@LabEscape.com LabEscape.com
Editor's Notes
- {"2":"Comic: How a Web Browser Works\nhttp://www.labnol.org/internet/comic-how-browser-works/18086/ \n"}