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Kla vla five approaches to help you thrive at e-resource updated
This document summarizes five aggressive approaches for promoting a library: 1) Speak the language of users or provide food, 2) Get in users' faces, 3) Get to the point, 4) Use people, and 5) Don't make users think. It includes photos and quotes to illustrate the approaches. The document was created by Laura Miller, Terra Rogerson, and Jennifer Wright for librarians at South University.
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Kla vla five approaches to help you thrive at e-resource updated
- 1. Laura Miller Marketing Manager Credo FiveAggressive Approaches to Help You Thrive at Library Promotion Amanda DiFeterici Terra Rogerson Librarian South University Jennifer Wright Librarian South University
- 2. 1. Speak your users’ language…or feedthem. photo credit: njrued via photopin Mung Mung!!
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- 7. 2. Get inyour users’ faces. photo credit: jdwheaton via photopin
- 14. Ain't no mountainhigh enough, ain't no valley low enough, to keep me away from gettin to my library...on I Love My Library Day, 2/14/13 You and your library, a love so beautiful William and Kate used it in their wedding. I love my library more than hipsters love tight jeans and square-rimmed glasses I love my library more than the Kardashians love cameras.
- 15. 3. Get tothe point. photo credit: greatbeyond via photopin
- 20. 4. Use people. photocredit: thiophene_guy via photopin
- 21. Date: Friday, May17th Time: Dusk (around 8pm) Place: CampusLawn Admission: Free Concessionsavailable for purchase. Please bring family, friends, and something to sit on! Library Movie & Publicity Admissions Movie Screen Student Affairs Organization, free popcorn, food trucks, etc.
- 23. 5. Don’t make themthink. photo credit: Robert Bruce Murray III via photopin
- 24. “We’re thinking ‘greatliterature’ (or at least ‘product brochure’), while the user’s reality is much closer to ‘billboard going by at 60 mph.’” -Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability “If your audience is going to act like you’re designing billboards then design great billboards.” -Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability
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- 30. photo credit: LeoReynolds via photopin Questions? Terra Rogerson trogerson@southuniversity.edu Laura Miller Laura.miller@credoreference.com Jennifer Wright jewright@southuniversity.edu
- 31. References Asher, A., Duke,L., & Green, D. (2010). The ERIAL project: Ethnographic research in illinois academic libraries. Retrieved from http://www.academiccommons.org/ commons/essay/erial-project Krug, S. (2005). Don’t make them think: A common sense approach to web usability. Berkeley, CA: New Riders.