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The Socialite Library
The document outlines strategies for enhancing library engagement through social media, emphasizing the importance of guest communication and understanding patron needs. It highlights specific initiatives like contests to encourage participation and positive experiences during high-stress times, such as finals week. The session is presented by Katy Kelly from the University of Dayton, focusing on outreach and marketing within a vibrant student community.
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The Socialite Library
- 1. Libraries Thriving The SocialiteLibrary Katy Kelly Communications and Outreach Librarian University of Dayton
- 2. Hi! Thanks forattending.
- 3. Session breakdown • Inform guests before they arrive • Plan for upcoming needs or problems • How do your guests feel? Respond to complaints • Incentivize participation • …all using social media.
- 4. University of Dayton •Private, Catholic institution in the city of Dayton, Ohio • Total student enrollment: 11,000 • Residential campus
- 5.
- 6. Planning • …and planningahead!
- 7.
- 9. What can youdo?
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- 11.
- 12. Finding Pictures onInstagram
- 14.
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- 17. Contests = Goodpress
- 18. “Tech Table” –Naming contest
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- 24. How do theyfeel?
- 25. How do theyfeel?
- 26. What do theysee?
- 29. What do theywant?
- 32.
- 37. Club Roesch VIPContest
- 38. Spring 2012 Club Roesch VIP Entries Facebook Twitter Foursquare
- 39. Fall 2012 Club Roesch VIP Entries Twitter Facebook Foursquare Instagram
- 40. V.I.P winner “I love it! Thanks again so much for everything! It has really made this finals week the best ever, and it's great to not have to worry about finding a quiet place to study during such a stressful time.”
- 42. Positivity during atime of stress
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- 46.
- 47. Alum tweets –connect!
- 48.
- 49. What’s a betterview…. than the one from your patrons?
- 51. Thanks! • Katy Kelly •kkelly2@udayton.edu
Editor's Notes
- #7 Inform guests what they’re going to see, hear, feel when they enter the library if it’s going to be a consistent problem (or perk). For awhile I was asked to report whenever printing was down in the library. I don’t believe that problems that will have a short lifespan need to be reported to all of your followers. Who is affected by printing? Only people in the library. Write it on a white board and make signage. Leave your social media channels to the fun stuff.
- #10 When using QR codes we make sure to note what the QR code is going toInvite people to communicate with you on TwitterNichole Rustad and brandingFinals week: more tables, more outlets
- #13 Instagram photo of construction worker right outside the window
- #14 Ideas from Instagram
- #15 ALA snapshot day is
- #17 iTunes gift certificate
- #19 Sync Space, Media Runway, or Tech Table (Facebook poll and Twitter)
- #20 Some of our programming has gone entirely online – this what we did to raise awareness during banned books week.
- #21 Incentivize them to “follow” or “like” you by saying Find out Where and When on…
- #46 Not all fun and games, oftentimes students are coming to our social media channels to ask questions we typically see at our traditional information desk.