This document provides tips for writing effective content for library websites. It discusses the importance of user-centered content that meets users' goals and needs. Key tips include knowing your primary audiences and their questions/tasks; focusing content around primary messages; layering content from essential to supplemental; keeping content concise with 3 sentences or less per paragraph and 25 words or less per sentence; avoiding jargon and ambiguity; using active voice and strong verbs/nouns; and structuring content in a logical and skimmable manner using headings, bullets and numbers. The document recommends several books on web writing best practices.