KitKat is a chocolate-covered wafer biscuit bar created by Rowntree's of York and now produced globally by Nestlé. Each bar consists of fingers made of three layers of wafer covered in chocolate. Bars come in various flavors and sizes, including standard bars with two or four fingers or larger "Chunky" bars. The original packaging was red but changed to other colors between 1945-1947 due to milk shortages. In the US, KitKat packaging differs from other countries and "Chunky" is called "Big Kat". Advertisements originally called it a "meal" or wartime food. Modern ads feature dancing babies or limited edition white chocolate bars. Center Fresh gum was launched in India in 1994 as

1. KITKAT is a chocolate-covered wafer biscuit bar confection created by Rowntree's of York,
England, and is now produced globally by Nestlé, which acquired Rowntree in 1988,[1] with
the exception of the United States where it is made under license by H.B. Reese Candy
Company, a division of The Hershey Company. Each bar consists of fingers composed of
three layers of wafer, covered in an outer layer of chocolate. Each finger can be snapped from
the bar separately. Bars have two or four fingers, although the larger Kit Kat Chunky bars are
a single solid block marked into three sections. There are many different flavours of Kit Kat.
Design : When first introduced, the original Rowntree's Chocolate Crisp bar had a red
wrapper, which briefly became blue between 1945–1947. As a result of milk shortages after
the end of World War II, the milk chocolate coating was suspended and a dark chocolate was
used instead during that period.
Since its introduction in the 1970s, the Hershey's Kit Kat packaging and advertising in the
United States differed from the branding used in every other country where it was sold. In
2002, Hershey Kit Kats adopted the slanted ellipse logo used worldwide by Nestlé, though
the ellipse was red and the text white. The US version of "Kit Kat Chunky" is known as "Big
Kat".
Marketing and promotion
After launching in the 1930s, Rowntree's Chocolate Crisp was originally advertised as "the
biggest little meal" and "the best companion to a cup of tea". During World War II, Kit Kat
was depicted as a valuable wartime foodstuff, with the slogan "what active people need".
'Kitty the Kat' arrived in the late 1940s to emphasise the "rich full cream milk" qualities of
the bar and, thanks to contemporary improvements in production methods, also highlighted
the new and improved 'snap' by responding to a biscuit being broken off screen. The first Kit
Kat poster appeared in 1951, and the first colour TV advertisement appeared in 1969.
Innovative advertisements
1) Kitkat dancing: ood things happen when you take a Kit Kat break is what Nestlé
makes us believe with its TV commercials each time. The Nestlé Kit Kat chocolate
fingers are almost synonymous with taking a refreshing break in our mindset. And,
going by the massive views on its new television commercial that has been uploaded
on YouTube, the brand seems to have hit the right chords with the digitally hooked

2. younger crowd. The TVC features adorable dancing babies that start drumming and
swaying too, while a student takes a Kit Kat break in between his lectures.
2) kitkat love birds
3) two ads via Australia for the limited edition white chocolate kitkat bar

3. CENTER FRESH:- Center Fresh was launched in India in 1994. At the time, India was a
market previously unexposed to any innovation in gums, and it was at this juncture that
Center Fresh came into the market with an exciting new proposition - mint flavoured, liquid
filled gum. It was an instant hit!
Center Fresh today has entered the common man’s consciousness and parlance; it is one of
the most trusted brand for millions of Indians who consume it every day. This is reflected in
its consistent ranking among the most trusted brands in the nation. In a Brand Equity study
conducted in association with Neilsen, Center Fresh was featured at the 88th position in 2012,
moving up six places from 2011. Within the confectionery category (including chocolates),
Center Fresh featured at No.6.
Innovative advertisements :
1) The brand's latest 'Yeh Wala' campaign takes the 'Zubaan pe rakhe lagaam' thought
forward through a film that pokes fun at familiar marketing tactics.
It is not every day that one takes a funny dig at the business one is in. Well, a one off case
this might be as Ogilvy India, in its newly crafted ad for Center Fresh, has revealed the funny
side of some product advertisements. Titled 'Yeh Wala', the film pokes fun at common and
familiar marketing techniques which urge consumers to use products. Though the film
creatively connects different brands and products as a part of one story, the clear intent is a
direct attack on the way brands are projected through advertisements and the tall claims made
by brands.
2) Perfetti Van Melle has rolled out Center Fresh Endless, an innovation of its flagship
chewing gum brand, Center Fresh. To communicate this, three TVCs have been
conceptualised

4. a) First film shows an Arab trying to get onto a camel in a desert. Each time he
tries sitting, he falls off the animal. This situation keeps repeating itself. The
voice over says, 'Yeh Mazaa chalta hi rahega, jaise naya Center Fresh
Endless'
b) Similarly,the secondfilmshowsagroomtryingtolifthiswife's ghoonghat(veil).
Each time he flicksit,hishairfallsuponhiseyes. Thisadis innovative because it
showshowthe simplestof life situationscanbecome veryfunnyif theywere togo
on endlessly.The funcango onand on much like the new CenterFreshEndlesswith
long-lastingfreshnessthatoffersendlessfun.
c) The third filmshowscolleaguespassingeachotherinanoffice doorway.Theyboth
try makingwayfor eachother,but endup blockingthe wayinstead.