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An insight into the Gaming industry in India
and Worldwide with current trends and
market analysis
Gaming in India
Market Research
Shirish Patel
MBA – Telecom Management
SITM Pune
1
CONTENTS
Introduction:.................................................................................................................................................2
Market Observation.....................................................................................................................................3
Global game market report .........................................................................................................................3
The Indian Gaming Industry: Size and Projection .......................................................................................4
Esports ..........................................................................................................................................................5
Publisher/Games......................................................................................................................................5
Networks ..................................................................................................................................................5
Reporting..................................................................................................................................................5
Most popular eSports game titles ...........................................................................................................5
eSports Revenue Market .............................................................................................................................7
eSports Revenue Estimates..........................................................................................................................7
Indian scenario .........................................................................................................................................8
2016 Gaming hardware market estimates..................................................................................................8
Most Popular PC games worldwide, based on unit sales. As of December 2015......................................9
TOP 10 Mobile Games in India...................................................................................................................10
Laptop/Desktop/Games purchase info source .........................................................................................10
Ecommerce.............................................................................................................................................10
Online websites, News | article | Review | comparison......................................................................10
Famous Forums for purchase information............................................................................................10
Famous Magazines.................................................................................................................................10
YouTube channels ..................................................................................................................................10
TV tech show ..........................................................................................................................................11
Gaming Channels....................................................................................................................................11
Conclusion ..................................................................................................................................................12
References:.................................................................................................................................................13
2
Introduction:
Till a few years back, the most popular forms of entertainment available to the youth in
India were the traditional forms like movies, music, television and sports. Gaming as a culture
was a concept, alien to India. The potential market for gaming has emerged over time and its
growing popularity can be attributed to the new digital generation. In a country with burgeoning
youth and middle class, more than 50 percent of the youngsters who fall in the age group of 18
to 35 constitute the target audience for gaming.
When gaming started in India, it was primarily an outsourcing hub for foreign gaming companies
providing game development services. The console and PC-based games resulted in a very small
percentage of the gaming population. Power issues, low smartphone base and Internet
penetration were some of the reasons that further attributed to a small gaming market in India.
The industry which had just about 25 companies at the time has grown to more than 250 game
developers today. Out of the 100 top grossing apps on Google Play store, 60 percent of the apps
are games. This is an indicator of the revenue generating ability of the apps.
Online gaming will grow quite fast in the next couple of years. Currently, majority of online
gamers in the country are casual gamers (using single player games). The other categories of
online games like the Multi-Player, and Massively Multiplayer Online Role Playing Games
(MMORPGs) are yet to grow up.
3
Market Observation
Global game market report
Source: Newzoo Global Game Market Report [10]
Observations from the table:
 Smartphones and tablets will account for 27.8% of the global games market in 2016.
 Videos game console segment saw a positive CAGR of 3.5%, annual growth rate of the
console segment is very likely on the decline. Smartphone is eating into its market share.
 Social/casual gaming is likely to see a CAGR of negative 1.7%
 MMO or Massive Mass player online games have always been popular and are likely to
grow further by a CAGR of 10.4% by 2016.
 Games for the PC/Mac platforms are on the decline and a CAGR of negative 6.4% is
expected for this segment.
4
The Indian Gaming Industry: Size and Projection
Calendar Year 2010 2011 2012 2013 2014 2015P 2016P 2017P
Gaming
Industrial
Size(INR BN)
10 13 15.3 19.2 23.5 27.5 31.8 35.4
Gaming Market in India, 2014(E)-2019(P) Source: KPMG in India analysis [11]
 Key segments in gaming: Online games, Massively multiplayer online role-playing games
(MMORPG), Casual, Mobile games, PC games, Console games, Regular and Handheld
 Indian gaming industry forecasted to grow at 35.31% to reach INR 31.8 BN by 2016,with
this trend continuing it is expected that gaming will became an INR45.8Billion industry by
2019 with mobile industry leading the growth
5
Esports
Publisher/Games
 A few of the top eSports games are: League of Legends, Dota 2, Call of Duty, Counter
Strike, Starcraft, and World of Warcraft. Currently mobile games don’t have large
audiences
Networks
 Twitch is the big dominate player in the eSports category. Twitch has a dominate share of
both the viewership and revenue share of the eSports market.
 ESPN and YouTube are also in eSports category.
Market share (based on eSports games streamed on all three sites)
 Twitch — 78-82%
 YouTube — 15–20%
 Azubu — 2–3%
Reporting
 ESPN
 theScore eSports 
 reddit
 Instant eSports
Most popular eSports game titles
1. League of Legends
2. DOTA 2
3. Starcraft II
4. Counterstrike and Counter-Strike: Global Offensive
5. Starcraft Broodwar
6. Warcraft III
7. World of Tanks
8. Smite
9. Halo 3
10. World of Warcraft
6
ESports Market Ecosystem Map
7
eSports Revenue Market
 eSports Considered to be one of the fastest growing “sport” in the world, and now making
its movement into India, with the Indian Gaming League (or IGL), which launched recently
in 1st february 2016
 The Global eSports Market is estimated to Reach $463 Million in 2016
 The global and local eSports markets expected to generate $1.1 billion in 2019 as per
Newzoo’s report
 eSports economy grow to $463 million, a year-on-year growth of 43%, which is
entertaining an audience of 131 million eSports fans and another 125 million Occasional
Viewers who tune in mainly for the big international events.
eSports Revenue Estimates
Source: Newzoo- 2016 Global eSports Market Report [3]
A selection of key facts from the 2016 Global eSports Market Report:
 There were 112 major eSports events in 2015 and they generated an estimated $20.6
million in ticket revenues. The total prize money of all eSports events held in 2015 reached
$61.0 million, a 70% year-on-year increase.
 The global eSports Audience was 226 million gamers.
8
 Global revenues in 2015 reached $325 million, a growth rate of than 67.4%. North
America accounted for $121 million of this.
 The average annual revenue per eSports Enthusiast was $2.83 in 2015 and is expected to
grow to $3.53 this year, still a factor four lower than a mature traditional sport such as
basketball, which generates revenues of $15 per fan per year.
 The eSports Audience boasts a very valuable demographic, skewing towards consumers
with a full-time job and relatively high income. The report shows that they are also big
spenders on digital media subscriptions, hardware and mobile content including games.
Indian scenario
 eSports, which is big in the West and Asian markets like South Korea, is yet to make a
mark in India. The Indian gaming community is more than 10,000, and is highly in urban
concentrated areas like Mumbai, Pune, Bengaluru and Delhi.
 India’s gaming market, is highly mobile-centric. At the moment, the mobile game market
is valued at around half a billion. Mobile and console-based games value would increase
to $1 billion. s
2016 Gaming hardware market estimates
 PC hardware gaming market is set to grow in the next few years.
 Total gaming hardware marker in 2014 was more than $24,936 billion and it slightly
declined in 2015 to $24,684 billion.
 However, in 2016 it looks like that the gaming hardware market will increase to $26.118
billion and it will reach $28.253 billion in 2017.
 However As per the prediction of “Jon Peddie Research” the record year for gaming
hardware will be twoyears from now as in 2018
PC Gaming Hardware
Market
2014 2015 2016 2017 2018
Total - numbers
in millions
$24,936 $24,684 $26,118 $28,253 $30,092
Source: Jon Peddie Research [4]
9
Most Popular PC games worldwide, based on unit sales. As of December
2015
Source: Statista 2016 [6]
Top 10 Best PC Games in India 2016
1. Call of Duty: Advanced Warfare
2. Bioshock Infinite
3. Company of Heroes 2
4. Gone Home
5. FIFA 14
6. Saints Row 4
7. Mortal Kombat Komplete Edition
8. Batman: Arkham Origins
9. Battlefield 4
10. Splinter Cell: Blacklist
10
TOP 10 Mobile Games in India
1. Transistor
2. Brothers: A Tale of Two Sons
3. Badland 2
4. Lara Croft Go
5. Rayman Adventures
6. Alto's Adventure
7. Tap Tap Dash
8. Pac-Man 256
9. Horizon Chase
10. Angry Birds 2
Laptop/Desktop/Games purchase info source
Ecommerce
 Amazon
 Flipkart
 Snapdeal
Online websites, News | article | Review | comparison
 www.pcmag.com
 www.cnet.com
 www.gadgets.ndtv.com
 www.techradar.com
 www.chip.in
Famous Forums for purchase information
 http://forums.computershopper.com/
 techforumindia.com
Famous Magazines
 Digit
 Computer World
 Computer Shopper
 DATA QUEST
YouTube channels
 LinusTechTips || Subscribers- 2,365,370
 cnet || Subscribers 1,083,243
11
TV tech show
 Gadget Guru by Ndtv Goodtime
 Tech guru by CNBC Awaz
 Tech Toyz by CNBC TV18
 Gadgets and more by Zee business
Gaming Channels
1. Twitch | http://www.twitch.tv
http://www.twitch.tv/p/about
2. Youtube | https://www.youtube.com
http://vidstatsx.com/youtube-top-100-most-subscribed-games-gaming-channels - By
subscribers
 PewDiePie – Subscribers: 42,059,890
 VanossGaming – Subscribers: 16,067,095
 VEGETTA777 – Subscribers: 12,625,694
 KSI – Subscribers: 11,945,249
 Sky Does Minecraft – Subscribers: 11,763,692
http://vidstatsx.com/youtube-top-10-most-viewed - By most viewed
3. Youtube Gaming | https://gaming.youtube.com/
12
Conclusion
In India, gaming is emerging as an exciting brand of entertainment. There’s a huge potential for
gaming industry with various ongoing technological innovations and with the changing mindset
of the youngsters in the country.
Although, mobile gaming in India is still in the nascent stage, it is predicted that this industry will
generate great opportunities for game developers over the next two years. It is predicted that
from Rs.860 crore in 2015, the mobile gaming segment size will jump more than triple to Rs.1,800
crore by end of 2017. Further, with 350 million mobile internet user base, cheap 3G plans, advent
of 4G and affordable smartphones, and highly untouched T2 & T3 markets, Indian gaming
industry will grow into one of the best markets in the world.
13
References:
1. http://www.esportsearnings.com/games
2. http://www.gamersdecide.com/pc-game-news/10-most-popular-esports-games-2015
3. http://newzoo.com/insights/global-esports-market-report-revenues-to-jump-to-463-million-in-
2016-as-us-leads-the-way/#p8VK2t5KguCT8urH.99
4. http://www.fudzilla.com/news/games/39080-gaming-hardware-market-to-grow-to-30b-by-
2018
5. http://www.icmrindia.org/casestudies/catalogue/Business%20Reports/BREP039.htm
6. http://www.statista.com/statistics/275226/best-selling-pc-games-of-all-time-worldwide/
7. http://www.gamersdecide.com/pc-game-news/10-most-popular-esports-games-2015
8. http://www.digit.in/top-products/top-10-pc-games-7.html
9. http://www.gsmarena.com/top_10_mobile_games_of_2015-blog-15728.php
10. http://dazeinfo.com/2013/12/16/smartphones-tablets-will-account-27-8-global-games-market-
2016-revenue-mobile-games-will-double-next-3-years-report/
11. https://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/FICCI-
KPMG_2015.pdf

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Gaming in India

  • 1. An insight into the Gaming industry in India and Worldwide with current trends and market analysis Gaming in India Market Research Shirish Patel MBA – Telecom Management SITM Pune
  • 2. 1 CONTENTS Introduction:.................................................................................................................................................2 Market Observation.....................................................................................................................................3 Global game market report .........................................................................................................................3 The Indian Gaming Industry: Size and Projection .......................................................................................4 Esports ..........................................................................................................................................................5 Publisher/Games......................................................................................................................................5 Networks ..................................................................................................................................................5 Reporting..................................................................................................................................................5 Most popular eSports game titles ...........................................................................................................5 eSports Revenue Market .............................................................................................................................7 eSports Revenue Estimates..........................................................................................................................7 Indian scenario .........................................................................................................................................8 2016 Gaming hardware market estimates..................................................................................................8 Most Popular PC games worldwide, based on unit sales. As of December 2015......................................9 TOP 10 Mobile Games in India...................................................................................................................10 Laptop/Desktop/Games purchase info source .........................................................................................10 Ecommerce.............................................................................................................................................10 Online websites, News | article | Review | comparison......................................................................10 Famous Forums for purchase information............................................................................................10 Famous Magazines.................................................................................................................................10 YouTube channels ..................................................................................................................................10 TV tech show ..........................................................................................................................................11 Gaming Channels....................................................................................................................................11 Conclusion ..................................................................................................................................................12 References:.................................................................................................................................................13
  • 3. 2 Introduction: Till a few years back, the most popular forms of entertainment available to the youth in India were the traditional forms like movies, music, television and sports. Gaming as a culture was a concept, alien to India. The potential market for gaming has emerged over time and its growing popularity can be attributed to the new digital generation. In a country with burgeoning youth and middle class, more than 50 percent of the youngsters who fall in the age group of 18 to 35 constitute the target audience for gaming. When gaming started in India, it was primarily an outsourcing hub for foreign gaming companies providing game development services. The console and PC-based games resulted in a very small percentage of the gaming population. Power issues, low smartphone base and Internet penetration were some of the reasons that further attributed to a small gaming market in India. The industry which had just about 25 companies at the time has grown to more than 250 game developers today. Out of the 100 top grossing apps on Google Play store, 60 percent of the apps are games. This is an indicator of the revenue generating ability of the apps. Online gaming will grow quite fast in the next couple of years. Currently, majority of online gamers in the country are casual gamers (using single player games). The other categories of online games like the Multi-Player, and Massively Multiplayer Online Role Playing Games (MMORPGs) are yet to grow up.
  • 4. 3 Market Observation Global game market report Source: Newzoo Global Game Market Report [10] Observations from the table:  Smartphones and tablets will account for 27.8% of the global games market in 2016.  Videos game console segment saw a positive CAGR of 3.5%, annual growth rate of the console segment is very likely on the decline. Smartphone is eating into its market share.  Social/casual gaming is likely to see a CAGR of negative 1.7%  MMO or Massive Mass player online games have always been popular and are likely to grow further by a CAGR of 10.4% by 2016.  Games for the PC/Mac platforms are on the decline and a CAGR of negative 6.4% is expected for this segment.
  • 5. 4 The Indian Gaming Industry: Size and Projection Calendar Year 2010 2011 2012 2013 2014 2015P 2016P 2017P Gaming Industrial Size(INR BN) 10 13 15.3 19.2 23.5 27.5 31.8 35.4 Gaming Market in India, 2014(E)-2019(P) Source: KPMG in India analysis [11]  Key segments in gaming: Online games, Massively multiplayer online role-playing games (MMORPG), Casual, Mobile games, PC games, Console games, Regular and Handheld  Indian gaming industry forecasted to grow at 35.31% to reach INR 31.8 BN by 2016,with this trend continuing it is expected that gaming will became an INR45.8Billion industry by 2019 with mobile industry leading the growth
  • 6. 5 Esports Publisher/Games  A few of the top eSports games are: League of Legends, Dota 2, Call of Duty, Counter Strike, Starcraft, and World of Warcraft. Currently mobile games don’t have large audiences Networks  Twitch is the big dominate player in the eSports category. Twitch has a dominate share of both the viewership and revenue share of the eSports market.  ESPN and YouTube are also in eSports category. Market share (based on eSports games streamed on all three sites)  Twitch — 78-82%  YouTube — 15–20%  Azubu — 2–3% Reporting  ESPN  theScore eSports   reddit  Instant eSports Most popular eSports game titles 1. League of Legends 2. DOTA 2 3. Starcraft II 4. Counterstrike and Counter-Strike: Global Offensive 5. Starcraft Broodwar 6. Warcraft III 7. World of Tanks 8. Smite 9. Halo 3 10. World of Warcraft
  • 8. 7 eSports Revenue Market  eSports Considered to be one of the fastest growing “sport” in the world, and now making its movement into India, with the Indian Gaming League (or IGL), which launched recently in 1st february 2016  The Global eSports Market is estimated to Reach $463 Million in 2016  The global and local eSports markets expected to generate $1.1 billion in 2019 as per Newzoo’s report  eSports economy grow to $463 million, a year-on-year growth of 43%, which is entertaining an audience of 131 million eSports fans and another 125 million Occasional Viewers who tune in mainly for the big international events. eSports Revenue Estimates Source: Newzoo- 2016 Global eSports Market Report [3] A selection of key facts from the 2016 Global eSports Market Report:  There were 112 major eSports events in 2015 and they generated an estimated $20.6 million in ticket revenues. The total prize money of all eSports events held in 2015 reached $61.0 million, a 70% year-on-year increase.  The global eSports Audience was 226 million gamers.
  • 9. 8  Global revenues in 2015 reached $325 million, a growth rate of than 67.4%. North America accounted for $121 million of this.  The average annual revenue per eSports Enthusiast was $2.83 in 2015 and is expected to grow to $3.53 this year, still a factor four lower than a mature traditional sport such as basketball, which generates revenues of $15 per fan per year.  The eSports Audience boasts a very valuable demographic, skewing towards consumers with a full-time job and relatively high income. The report shows that they are also big spenders on digital media subscriptions, hardware and mobile content including games. Indian scenario  eSports, which is big in the West and Asian markets like South Korea, is yet to make a mark in India. The Indian gaming community is more than 10,000, and is highly in urban concentrated areas like Mumbai, Pune, Bengaluru and Delhi.  India’s gaming market, is highly mobile-centric. At the moment, the mobile game market is valued at around half a billion. Mobile and console-based games value would increase to $1 billion. s 2016 Gaming hardware market estimates  PC hardware gaming market is set to grow in the next few years.  Total gaming hardware marker in 2014 was more than $24,936 billion and it slightly declined in 2015 to $24,684 billion.  However, in 2016 it looks like that the gaming hardware market will increase to $26.118 billion and it will reach $28.253 billion in 2017.  However As per the prediction of “Jon Peddie Research” the record year for gaming hardware will be twoyears from now as in 2018 PC Gaming Hardware Market 2014 2015 2016 2017 2018 Total - numbers in millions $24,936 $24,684 $26,118 $28,253 $30,092 Source: Jon Peddie Research [4]
  • 10. 9 Most Popular PC games worldwide, based on unit sales. As of December 2015 Source: Statista 2016 [6] Top 10 Best PC Games in India 2016 1. Call of Duty: Advanced Warfare 2. Bioshock Infinite 3. Company of Heroes 2 4. Gone Home 5. FIFA 14 6. Saints Row 4 7. Mortal Kombat Komplete Edition 8. Batman: Arkham Origins 9. Battlefield 4 10. Splinter Cell: Blacklist
  • 11. 10 TOP 10 Mobile Games in India 1. Transistor 2. Brothers: A Tale of Two Sons 3. Badland 2 4. Lara Croft Go 5. Rayman Adventures 6. Alto's Adventure 7. Tap Tap Dash 8. Pac-Man 256 9. Horizon Chase 10. Angry Birds 2 Laptop/Desktop/Games purchase info source Ecommerce  Amazon  Flipkart  Snapdeal Online websites, News | article | Review | comparison  www.pcmag.com  www.cnet.com  www.gadgets.ndtv.com  www.techradar.com  www.chip.in Famous Forums for purchase information  http://forums.computershopper.com/  techforumindia.com Famous Magazines  Digit  Computer World  Computer Shopper  DATA QUEST YouTube channels  LinusTechTips || Subscribers- 2,365,370  cnet || Subscribers 1,083,243
  • 12. 11 TV tech show  Gadget Guru by Ndtv Goodtime  Tech guru by CNBC Awaz  Tech Toyz by CNBC TV18  Gadgets and more by Zee business Gaming Channels 1. Twitch | http://www.twitch.tv http://www.twitch.tv/p/about 2. Youtube | https://www.youtube.com http://vidstatsx.com/youtube-top-100-most-subscribed-games-gaming-channels - By subscribers  PewDiePie – Subscribers: 42,059,890  VanossGaming – Subscribers: 16,067,095  VEGETTA777 – Subscribers: 12,625,694  KSI – Subscribers: 11,945,249  Sky Does Minecraft – Subscribers: 11,763,692 http://vidstatsx.com/youtube-top-10-most-viewed - By most viewed 3. Youtube Gaming | https://gaming.youtube.com/
  • 13. 12 Conclusion In India, gaming is emerging as an exciting brand of entertainment. There’s a huge potential for gaming industry with various ongoing technological innovations and with the changing mindset of the youngsters in the country. Although, mobile gaming in India is still in the nascent stage, it is predicted that this industry will generate great opportunities for game developers over the next two years. It is predicted that from Rs.860 crore in 2015, the mobile gaming segment size will jump more than triple to Rs.1,800 crore by end of 2017. Further, with 350 million mobile internet user base, cheap 3G plans, advent of 4G and affordable smartphones, and highly untouched T2 & T3 markets, Indian gaming industry will grow into one of the best markets in the world.
  • 14. 13 References: 1. http://www.esportsearnings.com/games 2. http://www.gamersdecide.com/pc-game-news/10-most-popular-esports-games-2015 3. http://newzoo.com/insights/global-esports-market-report-revenues-to-jump-to-463-million-in- 2016-as-us-leads-the-way/#p8VK2t5KguCT8urH.99 4. http://www.fudzilla.com/news/games/39080-gaming-hardware-market-to-grow-to-30b-by- 2018 5. http://www.icmrindia.org/casestudies/catalogue/Business%20Reports/BREP039.htm 6. http://www.statista.com/statistics/275226/best-selling-pc-games-of-all-time-worldwide/ 7. http://www.gamersdecide.com/pc-game-news/10-most-popular-esports-games-2015 8. http://www.digit.in/top-products/top-10-pc-games-7.html 9. http://www.gsmarena.com/top_10_mobile_games_of_2015-blog-15728.php 10. http://dazeinfo.com/2013/12/16/smartphones-tablets-will-account-27-8-global-games-market- 2016-revenue-mobile-games-will-double-next-3-years-report/ 11. https://www.kpmg.com/IN/en/IssuesAndInsights/ArticlesPublications/Documents/FICCI- KPMG_2015.pdf