Kin selection and social behavior can be explained through Hamilton's rule of kin selection (Br-C>0). Altruistic behaviors that decrease an individual's direct fitness can increase if they provide sufficient benefits to the reproductive success of genetic relatives. This explains phenomena like alarm calling in ground squirrels, where females are more likely to call when close kin are present. Haplodiploidy in hymenoptera may have predisposed the evolution of eusociality as workers are more closely related to sisters (r=3/4) than to their own offspring (r=1/2). Parent-offspring conflict can arise when parents and offspring differ in how they value the costs and benefits of continued parental care