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KIMELA RICH
(214) 914-9517 KIMELA_JACOBS@YAHOO.COM
OBJECTIVE
Optimize skills developed through many positions in differing industries over a broad span of time. Throughout, these experiences have
caused a maturing in approach to situations and grounded beliefs for a stronger moral compass. Learning to utilize resources and being
adaptive to ever-changing environments contributed to a broader view in seeking a new career path.
EXPERIENCE
9/1/2015 TO PRESENT Dealers Credit Express Dallas, TX
SALES DEVELOPMENT, UNDERWRITING SUPPORT
 Involved in the start-up of this floor plan company affiliated with Alliance and sharing common ownership
 Assist in establishing lending guidelines, goals, targeted customers
 Warm and Cold prospecting with dealers in various markets in/around east Texas and Dallas
 Collect, analyze, and present application documents for approval
 Attend auctions in Dallas and east Texas to promote the floor plan and broaden the reach of the company
 Interact with corporate team and owners as needed
 Provide weekly summaries of prior week’s successes as well as focus for upcoming week to management
11/1/2014 TO 08/31/15 Alliance Auto Auction (Five auctions) Dallas, TX
REGIONAL SALES/MARKETING ANALYST
 Provide information and insight regarding Alliance Auto Auction customers, markets, and competitors to measure performance
and support business decisions
 Maintain Team and Sales Rep stats weekly/monthly to insure real-time feedback on performance, which gives GM’s and Sales
Managers the ability to focus each Sales Rep in a more profitable, efficient direction for Alliance
 Analyze auction sales trends, average price points, etc. to compare to current customers’ averages and make suggestions on change
based on results. This will better align our customers within our auction system to insure they are making the most for thei r
inventory type is a win/win for them and for Alliance.
 Perform complex analysis in an evolving data environment and then present results in an easily explainable manner
 Interface with key counterparts throughout organization – Sales, Accounting, eCommerce, General Managers, Regional Managers
 Pull data from three operating systems (ASI, Vero, Auction Master) to complete reports and calculate income per unit consigned/sold
at all five auctions
 Research for the Regional team regarding conventions and sales rep compensation. Analyzing expected cost of conventions helps
determine which will be attended annually. Sales Rep compensation structure helps with budgeting for the next year
 Industry analysis, including dealer groups and competition along with customers’ markets. Assisting each auction to stay curr ent on
local industry changes, market changes, and insight into what is happening with competition
 Assist in the analysis of territory alignment and optimization which will match personalities of auctions/employees to customers.
This builds a relationship which solidifies the business for Alliance
 Training of Sales Reps and Sales Managers on OVE (Online Vehicle Exchange, a Manheim online sales platform), its benefits to
Alliance as another selling venue, and then assist with tracking results to optimize the use of OVE across all auctions
 Attend and contribute to meetings designed to grow Alliance, such as developing a stronger eCommerce department
1/3/2014 TO 11/1/14 Alliance Auto Auction Dallas Dallas, TX
SALES MANAGER
 Manage and Train three Sales Reps to successfully sell Alliance Auto Auction in the Dallas/Fort Worth area
 Assist in the start-up of the auction, including lane format, operating system implementation/set-up, and establishing Policies/Procedures
for employees
 Work closely with General Manager, Office Manager, and the Regional team each week following the sale
 Support General Manager in daily operations of the auction

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 Build reports to track performance for each Sales Rep, including: Weekly stats, Monthly overall review, and Reports for Regional Team
 Implemented the use of SalesForce for both Dallas and the other four auctions, including building a training module and educating all teams
in its functionality as a database
 Assist Operations in parking vehicles for Sale Day as needed
 Set sales each week and monitor lane placement for key dealers
 Insure Sales Reps were supporting customers with top-notch service by making direct visits to dealers
 Addressed customer-based issues/problems/concerns as needed
2/18/2013 TO 1/3/14 Manheim Corporation Atlanta, GA
FIELD SALES REPRESENTATIVE
 Develop and grow relationships with dealers in a defined territory which was as large as 552 dealerships
 Educate dealers in everything Manheim, including the website, buying and selling venues, and OVE
 Work closely with auctions to exceed customer expectations in both buying and selling venues
 Manage my time to insure 100% face to face visits with every dealership every eight weeks
 Monitor performance of dealerships in my territory in each sale and, in some instances, handle their transactions through the sales
 Resolve customer issues and complaints to the best of my ability without compromising auction policy
3/25/2010 TO 12/12/2012 ADESA Inc. Dallas, TX
REGIONAL TELESALES MANAGER
 Remotely manage 50+ telesales representatives and four district telesales managers for Central Region
 Analyzed report metrics for improved calling efforts on large campaigns
 Worked directly with national sales representatives to improve performance with key accounts
 Established best practices for Telesales department
 Directly managed a Call for Growth campaign covering Enterprise at thirteen auctions
 Central region was recognized for contribution to overall performance against budget in 2011
3/25/2009 TO 3/25/2010 ADESA Inc. Dallas, TX
DISTRICT TELESALES MANAGER
 Managed telesales representatives at eight auctions across many states
 Directed call schedules/campaigns
 Customized call reports to support retention lift campaigns for key consignors
 Tracked performance in SalesForce
 Trained in proper sales techniques and phone etiquette
 Maintained statistics on calling efforts, sales performance, and comparison of both
1/17/2005 TO 3/17/2009 Manheim Dallas Dallas, TX
MAFS – OUTSIDE SALES REPRESENTATIVE
 Originate floor plans with used car dealerships in DFW area using financial analysis tools
 Maintain all internal paperwork with existing dealers, insuring data was current and properly executed
 Processed applications through approval process and closing, including bank account set-up, insurance, and proper training on use of floor
plan
 Successfully activated over 130 new accounts
 Won top MAFS sales person award at national level in 2008

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9/1/2001 TO 8/31/2003 Wachovia SBC, Texas Dallas, TX
BUSINESS DEVELOPMENT OFFICER
 Originate SBA 7(a), 504, and Conventional Loans
 Establish/Maintain working relationships with real estate and business brokers
3/1/1998 09/01/2001 Washington Mutual (fka Bank United)
BUSINESS DEVELOPMENT OFFICER/VICE PRESIDENT
 Originate SBA 7(a) loans
 Establish/Maintain working relationships with business and real estate brokers
 Managed work flow of loans through pipeline from origination through closing/funding
 Collect all data necessary for loan package
 Contribute knowledge for loan structure based on needs, collateral
 Assistance for SBA conferences, working directly with SBA on special projects
1/25/1991 TO 3/1/1998 Comerica Bank - Texas Dallas, TX
BUSINESS DEVELOPMENT OFFICER
BANKING OFFICER – SMALL BUSINESS LENDING
LOAN ADMINISTRATION OFFICER (INTERIM) – SMALL BUSINESS LENDING
ANALYST
EDUCATION
University of Texas at Arlington Arlington, TX
BACHELOR OF BUSINESS ADMINISTRATION – FINANCE
REFERENCES UPON REQUEST