Looking for promotions inspiration? You’re in the right place. Above you’ll find tons of revenue-generating deal ideas from our 4th annual 30 Deal Ideas in 30 Minutes webinar. To discover how to fill up your deals calendar and supercharge your promotions strategy, as well as find inspiration in a variety of success stories, flip through the slide deck.

1. #PromotionsLab

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SPEAKERS
Matt Coen
President & Co-Founder
@mcoen
Matt Chaney
Director of Affiliate Success
@mattchaney

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OUR PARTNERS
2,900 media companies & growing

4. #PromotionsLab
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Q&A

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THE 30 TOP-PERFORMING
DEAL SUB-CATEGORIES

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BOWLING30

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Bowling - Recreation
Deal Mix: Recreation
Average Revenue
Average Price Point
$1,672
$24
30
5%

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Bowling - Recreation
Bowling for up to 8 People
Quad-City Times | Davenport, Iowa
“
30
Revenue
Offer
$8,120
$20 for $69
Blackhawk Bowl & Martini Lounge wanted to do a deal in February because it was
after the holiday party rush. Business was starting to slow down, and they knew that
featuring a deal would increase traffic.” - Keely Byars, Advertising Director

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BARBECUE29

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Barbecue - Restaurants
Deal Mix: Restaurants
5%
Average Revenue
Average Price Point
$1,693
$13
29

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Barbecue - Restaurants
Slow Smoked Delicious Barbecue
KY3-TV | Springfield, Missouri
“
29
Revenue
Offer
$10,060
$10 for $20
This restaurant was contemplating running a deal with Living Social, but we were able
to secure the deal due to the amount of local promotions we offer, such as on-air
spots, social media posts, and more.” - Kent Oglesby, New Media Manager

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LESSONS28

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Lessons - Recreation
Deal Mix: Recreation
11%
Average Revenue
Average Price Point
$1,756
$52
28

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“
Revenue
Offer
$8,580
$65 for $300
Lessons - Recreation
2-Hour Glassblowing Class for 2
HalfPriceCincy | Cincinnati, Ohio
28
After we signed the client, they have been a consistent advertiser via deals. The
glassblowing class for two did the best.” - Zac Gill, General Sales Manager

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HAIR REMOVAL27

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Hair Removal - Beauty
Deal Mix: Beauty
Average Revenue
Average Price Point
$1,826
$123
27
5%

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“
Revenue
Offer
$15,943
$149 for $1,197
Laser Hair Removal
Bellingham Herald | Bellingham, Washington
Hair Removal - Beauty27
I distinguished our product from Groupon’s by highlighting all the local support we
offer and the large print and online campaign that goes along with it.”
- Cheryl Abissi, Media Consultant

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SPA & MASSAGE26

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Spa & Massage - Beauty
Average Revenue
Average Price Point
$1,872
$45
26
Deal Mix: Beauty
46%

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Spa & Massage - Beauty
1-Hour Therapeutic Massage
Augusta Chronicle | Augusta, Georgia
The low price point and popular name name this a successful deal. Also, there was no
doubt that the school could accommodate the traffic from the deal as they have a
center full of therapists in training.” - Erika Miller, Deals Program Manager
“
26
Revenue
Offer
$16,975
$17.50 for $35

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SPORTS25

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Sports - Event
Deal Mix: Event
Average Revenue
Average Price Point
$1,880
$35
25
26%

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Sports - Event
2-for-1 End Zone Tickets for
Boise State vs. San Diego State
Idaho Statesman | Boise, Idaho
- Jason Longley, Sales Executive
“
25
Revenue
Offer
$18,032
$46 for $92
The main takeaway here is that this deal wouldn’t have happened if it weren’t for
the sales rep and her existing relationship with the client.”

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NAILS24

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Nails - Beauty
Average Revenue
Average Price Point
$1,920
$30
24
Deal Mix: Beauty
10%

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Nails - Beauty
Manicure & Pedicure
Omaha World Herald | Omaha, Nebraska
The manicure & pedicure option was ideal due to the weather beginning to break and
sandal season emerging. There is usually a higher demand for pedicures in the spring
and summer seasons.”
“
24
Revenue
Offer
$8,904
$12, $18, $25
for up to $65
- Richard Brown, Digital Product Manager

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HOME RETAIL23

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Home Retail - Retail
Average Revenue
Average Price Point
$2,032
$107
23
Deal Mix: Retail
16%

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Home Retail - Retail
Hardware Supplies
Fresno Bee | Fresno, California
23
Revenue
Offer
$22,820
$10 for $20

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FOOD22

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Food - Retail
Deal Mix: Retail
Average Revenue
Average Price Point
$2,034
$19
22
39%

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Food - Retail
Health Food
Observer-Dispatch | Utica, New York
To land this deal, the rep was showed the client the high value of the advertising that
came with it. The print ads, social media posts, and emails gave the client visions of
reaching hundreds, or thousands, of potential new customers.”
“
22
Revenue
Offer
$12,690
$15 for $30
- Scott Rosenburgh, Sales Manager

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CONCERTS21

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Concerts - Event
Average Revenue
Average Price Point
$2,038
$25
21
Deal Mix: Event
13%

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Concerts - Event
Music Festival Admission Ticket
Billings Gazette | Billings, Montana
21
Revenue
Offer
$11,305
$35 for $58

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MEDITERRANEAN20

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Mediterranean - Restaurants
Average Revenue
Average Price Point
$2,058
$15
20
Deal Mix: Restaurants
2%

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Mediterranean - Restaurants
Greek Food
Honolulu Star-Advertiser | Honolulu, Hawai’i
“
21
Revenue
Offer
$16,650
$12.50 for $25
A lot of our audience is interested in healthy food choices and vegetarian options, so
that played a part in the success of this deal.” - Lacie Maemori, Account Executive

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INDIAN19

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Indian - Restaurants
Average Revenue
Average Price Point
$2,069
$15
19
Deal Mix: Restaurants
1%

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Indian - Restaurants
Dinner & Drinks
WCHL-AM | Chapel Hill, North Carolina
22
Revenue
Offer
$5,265
$15 for $30

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CLOTHING18

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Clothing - Retail
Average Revenue
Average Price Point
$2,080
$37
18
Deal Mix: Retail
13%

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Clothing - Retail
University of Miami Merchandise
Miami Herald | Miami, Florida
18
Revenue
Offer
$15,440
$20 for $40

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AUTO17

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Deal Mix: Services
Average Revenue
Average Price Point
$2,140
$47
17 Auto - Services
35%

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Auto - Services
Fall Detail Package
The News Tribune | Tacoma, Washington
17
Revenue
Offer
$16,400
$50 for $125

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THEATER16

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Theater - Event
Average Revenue
Average Price Point
$2,142
$30
16
Deal Mix: Event
47%

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Weekday & Weekend Tickets
The Washington Post | Washington, D.C.
Theater - Event16
Revenue
Offer
$45,198
$57 for $99

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FLORAL15

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Average Revenue
Average Price Point
$2,177
$23
15 Floral - Retail
Deal Mix: Retail
9%

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Floral - Retail
Plants & Gardening Products
KSTP-TV | St. Paul, Minnesota
15
Revenue
Offer
$24,640
$50 for $100

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MEXICAN14

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Average Revenue
Average Price Point
$2,231
$11
14 Mexican - Restaurants
Deal Mix: Restaurants
11%

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Mexican - Restaurants
Mexican Food
UpNorthLive.com | Traverse City, Michigan
“
14
Revenue
Offer
$18,750
$12.50 for $25
With this deal, the major hurdle was getting in front of the business owner. The AE
actually got friendly with a couple of servers who ended up texting her when the
owner was actually there.” - Christopher Hunt, Interactive Sales Manager

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ACTIVITY CENTERS13

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Activity Centers - Recreation
Average Revenue
Average Price Point
$2,317
$38
13
Deal Mix: Recreation
24%

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Activity Centers - Recreation
Theme Park Tickets
Greater Media Philadelphia | Philadelphia, Pennsylvania
“
13
Revenue
Offer
$49,000
$50 for $100
We got this deal through the relationships we have in the market. After 3 years of
working with us, Gillian’s doesn’t run deals with any other company or site.”
- Kelly Wallace, Director of Interactive & Account Development

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AMERICAN12

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American - Restaurants
Average Revenue
Average Price Point
$2,318
$13
12
Deal Mix: Restaurants
43%

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American - Restaurants
American Food
Tri-City Herald | Pasco, Washington
12
Revenue
Offer
$29,980
$10 for $20

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ITALIAN11

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Italian - Restaurants
Average Revenue
Average Price Point
$2,334
$14
11
Deal Mix: Restaurants
16%

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Italian - Restaurants
Italian Food
Honolulu Star-Advertiser | Honolulu, Hawai’i
“
11
Revenue
Offer
$20,505
$15 for $30
The owner of the restaurant found that most people would indeed spend over the
voucher amount. He also saw plenty of old customers coming back.”
- Lacie Maemori, Account Executive

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ASIAN10

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Asian - Restaurants
Average Revenue
Average Price Point
$2,369
$13
10
Deal Mix: Restaurants
5%

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Asian - Restaurants
Chinese Buffet & Mongolian Grill
Lincoln Journal Star | Lincoln, Nebraska
10
Revenue
Offer
$10,610
$10 for $20

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HOLIDAY EVENTS9

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Holiday Events - Event
Average Revenue
Average Price Point
$2,426
$27
9
Deal Mix: Event
14%

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Holiday Events - Event
Ticket to The Nutcracker
Arkansas Democrat-Gazette | Little Rock, Arkansas
9
Revenue
Offer
$15,180
$22 for $45

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SPORTS BARS8

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Sports Bars - Restaurants
Average Revenue
Average Price Point
$2,544
$13
8
Deal Mix: Restaurants
5%

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Sports Bars - Restaurants
Food & Drinks
KTUU-TV | Anchorage, Alaska
8
Revenue
Offer
$15,000
$15 for $30

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THAI7

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Thai - Restaurants
Average Revenue
Average Price Point
$2,679
$13
7
Deal Mix: Restaurants
1%

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Thai - Restaurants
Thai Food
Payson Roundup | Payson, Arizona
7
Revenue
Offer
$12,600
$20 for $40

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SUMMER CAMPS6

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Summer Camps - Recreation
Average Revenue
Average Price Point
$2,708
$100
6
Deal Mix: Recreation
3%

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Summer Camps - Recreation
One Week of Camp
The Florida Times-Union | Jacksonville, Florida
6
Revenue
Offer
$12,921
$59 for $125

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WINERIES5

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Wineries - Recreation
Average Revenue
Average Price Point
$2,916
$29
5
Deal Mix: Recreation
4%

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Wineries - Recreation
Anything at the Winery
The Washington Post | Washington, D.C.
5
Revenue
Offer
$20,880
$45 for $100

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SEAFOOD4

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Seafood - Restaurants
Average Revenue
Average Price Point
$3,011
$16
4
Deal Mix: Restaurants
4%

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Seafood - Restaurants
Seafood
Journal Sentinel | Milwaukee, Wisconsin
4
Revenue
Offer
$14,880
$20 for $40

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ATTRACTIONS3

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Attractions - Recreation
Average Revenue
Average Price Point
$3,239
$36
3
Deal Mix: Recreation
19%

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Attractions - Recreation
Zipline Adventure
St. Louis Post-Dispatch | St. Louis, Missouri
3
Revenue
Offer
$29,340
$45 for $90

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GOLF2

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Golf - Recreation
Average Revenue
Average Price Point
$3,406
$42
2
Deal Mix: Recreation
34%

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Golf - Recreation
2 Rounds of Golf Including Cart
KCRG-TV & The Gazette | Cedar Rapids, Iowa
“
2
Revenue
Offer
$78,510
$30 for $60
or $52 for $104
A golf deal is a great way for a course to fill tee-times, as well as upsell people at the
pro shop and dining area.” - Stacey Stefani, Product Manager

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REGIONAL TRAVEL1

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Regional Travel - Travel1
Deal Mix: Travel
Average Revenue
Average Price Point
$3,776
$144
82%

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Regional Travel - Travel
1-Night Stay for Up to 6 Guests
Quad-City Times | Davenport, Iowa
“
1
Revenue
Offer
$37,101
$149 for $320
Grizzly Jack’s received so many calls from people saying they had had no idea the
resort existed before the deal and who were excited it was only 90 minutes away. The
deal was a win-win-win.” - Keely Byars, Advertising Director