The document describes a fundraiser called PAWSaPalooza organized by the Midwest Inflight Culture Committee from December 4-6, 2013. It will benefit several animal rescues and shelters. A logo and posters need to be created to market the event and raise awareness for animals needing homes. The objective is to collect donations, supplies, and monetary support for the shelters through the three-day event. The most important thing is to provide support to help shelters rescue and place animals into caring homes.

1. EM

2. Advertisement
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kick out of what we are all about. You’ll find your adventure
simply by pushing the pedal to the metal. Riding through
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cultivate the sport of mountain biking by crafting and
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6. Publication Specific Advertising Plan

8. Editorial Layout
Fruits & Vegetables
Design by Elizabeth Martinek
Nutritious
facumNatum vere numenis
simus, od qui
beribussiti plautem
Any food believed to be good for you, especially
if high in fiber, natural vitamins, fructose, etc.
Wholesome is food that is good for you.
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Healthy
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9. 1Tart & tangy with
an underlying sweetness
2Pulpy, moist, & filled
with Vitamin C
Oranges &
Grapefruit

10. Marketing Plan
18670 Graphic Drive
Tinley Park, Il 60477
1-708-781-4200
1-877-342-3298
September 17, 2013
Client:
Midwest Inflight Culture Committee
Project:
What: First Annual PAWSaPalooza
Where: Southwest Airlines Flight Attendant Lounge
When: December 4th, 5th, & 6th of 2013
Project Overview:
Midwest Inflight Culture Committee is organizing a fundraiser where all proceeds will be
benefitting animal rescues and shelters. Those facilities will include Triple R Pets, Lulu’s
Locker Rescue, Naperville Humane Society, and American Animal Rescue. A logo and
posters are to be created to market the event.
Objective:
To raise awareness of animals needing rescue and collecting food and other supplies to
assist shelters with their general care. Through charitable donations, monetary support,
and personal touches. The committee will host a 3 day event in order to accomplish
these goals.
The Most Important Thing:
To provide support to animal shelters in their efforts to rescue and place animals into
loving and responsible homes.
Speaking up for those without a voice.
*EAK! Advertising Agency
18670 Graphic Drive
Tinley Park, IL 60477
1-708-781-4200
1-877-342-3298
Client:
Blackberry
The first to integrate cell phones with email capabilities
Project:
To determine a way to remain sustainable in today’s market
Target Audience:
A more mature audience focused more closely on maximizing
productivity than entertainment
For all cellphone users who are interested in upgrading their phone and
looking for a more advanced way to connect
Objective:
To appeal to consumers who are ready to upgrade to a new
device and would like an alternative to the commonplace
iPhone or Android
The Most Important Thing:
To be more efficient and productive in their everyday work
To have a reliable wireless device that will last
To keep connected in all aspects of life

11. MISSION STATEMENT
BLACKBERRY
“The only cellphone manufacturer that uses constant innovation by
streaming wireless use globally.”

12. Advertisement

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14. Copy Writing
We believe that before your professional
career can be full with experience, insight,
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interest, passion, and creativity. We believe
that in every adult there was once a child
with an imagination so big and curious
that gradually grew into the adult that
they are today. Our purpose is to take you
back to that life filled with vision and inspiration
allowing you to create a work of art.

15. We believe that before your professional career can be full with experience, insight, and achievement, it
must first be embraced with interest, passion, and creativity. We believe that in every adult there was once a
child with an imagination so big and curious that gradually grew into the adult that they are today. Our pur-
pose is to take you back to that life filled with vision and inspiration allowing you to create a work of art.
Sit back in your office chair, grab our Crayola product and let it open up your mind to those blissful moments
of your childhood. Crayola allows you to connect back to your inner child, because if we think like kids, we
let ourselves unwind our minds to create dynamic products and programs to develop something appealing
and genuine to our world of innovation and modernism.

16. Advertising Campaign Packaging
18670 Graphic Drive
Tinley Park, Il 60477
1-708-781-4200
1-877-342-3298
September 17, 2013
Client:
Midwest Inflight Culture Committee
Project:
What: First Annual PAWSaPalooza
Where: Southwest Airlines Flight Attendant Lounge
When: December 4th, 5th, & 6th of 2013
Project Overview:
Midwest Inflight Culture Committee is organizing a fundraiser where all proceeds will be
benefitting animal rescues and shelters. Those facilities will include Triple R Pets, Lulu’s
Locker Rescue, Naperville Humane Society, and American Animal Rescue. A logo and
posters are to be created to market the event.
Objective:
To raise awareness of animals needing rescue and collecting food and other supplies to
assist shelters with their general care. Through charitable donations, monetary support,
and personal touches. The committee will host a 3 day event in order to accomplish
these goals.
The Most Important Thing:
To provide support to animal shelters in their efforts to rescue and place animals into
loving and responsible homes.
Speaking up for those without a voice.
*EAK! Advertising Agency

17. !!!"#$%&%'()*$+,-(&%,.(/.#$(-0*$,(*%1(-.+0!
Candle Pantry
Advertising Campaign Logo and Slogan
MISSION STATEMENT
“The only candle that burns warmth in your heart and home by airing the
scents that appeal to you anywhere you want to put some spice in your life,
because these homemade creations are made just for you.”

18. Marketing Plan

19. 18670 Graphic Drive
Tinley Park, Il 60477
1-708-781-4200
1-877-342-3298
September 17, 2013
Client:
Midwest Inflight Culture Committee
Project:
What: First Annual PAWSaPalooza
Where: Southwest Airlines Flight Attendant Lounge
When: December 4th, 5th, & 6th of 2013
Project Overview:
Midwest Inflight Culture Committee is organizing a fundraiser where all proceeds will be
benefitting animal rescues and shelters. Those facilities will include Triple R Pets, Lulu’s
Locker Rescue, Naperville Humane Society, and American Animal Rescue. A logo and
posters are to be created to market the event.
Objective:
To raise awareness of animals needing rescue and collecting food and other supplies to
assist shelters with their general care. Through charitable donations, monetary support,
and personal touches. The committee will host a 3 day event in order to accomplish
these goals.
The Most Important Thing:
To provide support to animal shelters in their efforts to rescue and place animals into
loving and responsible homes.
Speaking up for those without a voice.
*EAK! Advertising Agency
18670 Graphic Drive
Tinley Park, IL 60477
1-708-781-4200
1-877-342-3298
Client:
Midwest Inflight Culture Committee
Project:
What: First Annual PAWSaPalooza
Where: Southwest Airlines Flight Attendant Lounge
When: December 4th, 5th, & 6th of 2013
Project Overview:
Midwest Culture Committee is organizing a fund-raiser where all
proceeds will be benefiting animal rescues and shelters. Those facilities
will include Triple R Pets, Lulu’s Locker Rescue, Naperville Humane Society,
and American Animal Rescue. A logo and posters are to be created to
market the event.
Objective:
To raise awareness of animals needing rescue and collecting food and
other supplies to assist shelters with their general care. Through charitable
donations, monetary support, and personal touches. The committee will
host a 3-day event in order to accomplish these goals.
The Most Important Thing:
To provide support to animal shelters in their efforts to rescue and place
animals into loving and responsible homes
Speaking up for those without a voice

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22. Brand Strategy
E. Martinek
TWIP
TW
I P
TW
I P
TW
I P
TWIP TWIP
TWIP TWIP TWIP

23. 18670 Graphic Drive
Tinley Park, Il 60477
1-708-781-4200
1-877-342-3298
Client:
TWIP- "'Travel With Interesting People"
Project:
Creating a campaign for solo travelers website and to develop branded content that
has a strong presence in search engines.
To make sure to market and brand the company to fulfill the companies needs, so that
solo travelers can meet people just like them and to interconnect with each other
Targert Audience:
Males and Females from the ages of 40-50
Project Overview:
A site established to bring together travelers with like-minded companions and
offering them the chance to travel with new friends in a unique and exhilarating way
and allowing them to create their own travel profile.
TWIP intermingles you with people that have similar passions, values, interests,
and philosophies
Objective:
To sell various trips and tour packages, to deal with all types of clienteles, taking
care of all requirements and needs of the travler
The Most Important Thing:
This site helps travelers with sceduling their sightseeing plans while viewing the
world and finding their travanality
Mission Statement:
The only travel company that brings together solo travelers, just like you, to
socialize with each other internationally and to connect those looking to be
adventurous
*EAK! Advertising AgencyEM
18670 Graphic Drive
Tinley Park, IL 60477
1-708-781-4200
1-877-342-3298
Client:
TWIP- “Travel With Interesting People”
Project:
Creating a campaign for a solo travelers website and to develop branded
content that has a strong presence in search engines
To make sure to market and brand the company to fulfill the companies needs,
so that solo travelers can meet people just like them and to interconnect with
each other
Target Audience:
Males and Females from the ages of 40-50
Project Overview:
A site established to bring together travelers with like-minded companions and
offering them the chance to travel with new friends in a unique and exhilarating
way and allowing them to create their own travel profile
TWIP intermingles you with people that have similar passions, values, interests,
and philosophies
Objective:
To sell various trips and tour packages, to deal with all types of clientele, taking
care of all requirements and need of the traveler
The Most Important Thing:
This site helps travelers with scheduling their sightseeing plans while viewing the
world and finding their “travanality”.
Mission Statement:
The only travel company that brings together solo travelers, just like you, to
socialize with each other internationally and to connect those looking to
be adventurous

24. Advertising Campaign
The
Spirit
of Pink
PRESENTS
Ladies Night Out
November 14th, 2013
Benefiting
Positively Pink for the Cure
&
Lulu’s Locker Rescue
Free
Admission
Orland Park Civic Center
Shop Till You Drop Extravaganza
Over 50 Vendors Raffle Prizes Lots of Fun
5pm-9pm

25. 18670 Graphic Drive
Tinley Park, Il 60477
1-708-781-4200
1-877-342-3298
September 17, 2013
Client:
Midwest Inflight Culture Committee
Project:
What: First Annual PAWSaPalooza
Where: Southwest Airlines Flight Attendant Lounge
When: December 4th, 5th, & 6th of 2013
Project Overview:
Midwest Inflight Culture Committee is organizing a fundraiser where all proceeds will be
benefitting animal rescues and shelters. Those facilities will include Triple R Pets, Lulu’s
Locker Rescue, Naperville Humane Society, and American Animal Rescue. A logo and
posters are to be created to market the event.
Objective:
To raise awareness of animals needing rescue and collecting food and other supplies to
assist shelters with their general care. Through charitable donations, monetary support,
and personal touches. The committee will host a 3 day event in order to accomplish
these goals.
The Most Important Thing:
To provide support to animal shelters in their efforts to rescue and place animals into
loving and responsible homes.
Speaking up for those without a voice.
*EAK! Advertising Agency
18670 Graphic Drive
Tinley Park, IL 60477
1-708-781-4200
1-877-342-3298
Client:
Lulu’s Locker
Purpose:
Is to get animals adopted
Target Audience:
• Stable households who are looking to make a loving animal a part
of their lives
• Any individual interested in adopting a pet
• Middle class
• Males and Females ages 21-65
Objective:
To raise awareness of animals needing a loving and caring home Lulu’s
Locker Rescue typically uses humor to catch viewers attention
The Most Important Thing:
The main mission of this marketing concept is to come up with more
creative ways to adopt out animals

26. Web Promotion

28. Web Promotion

29. The Photoshop Action “THUNDERBOLT003” was not created by Apple.
Do not contact them for support or requests.
The Apple logo and Thunderbolt Display are trademarks of Apple Inc., registered in the U.S. and other countries.

30. Web Promotion The Photoshop Action “THUNDERBOLT002” was not created by Apple.
Do not contact them for support or requests.
The Apple logo and Thunderbolt Display are trademarks of Apple Inc., registered in the U.S. and other countries.