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PR Presentation
- 1. Roth Public Relations Firm PursuingPerfection
- 2. Presenting: From The GroundUp Helping you and your house become better acquainted
- 3. Corporate Sponsor: Menards MissionStatement: “To provide the best products and services to our customers through hard work and dedication”
- 4. Mission Statement “Providing seniorcitizens with exterior home services to help sustain the wellbeing of their homes.”
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- 6. 1. Situation 2. Objectives 3.Target Audiences 4. Strategies 5. Tactics 6. Calendar 7. Budget 8. Evaluation
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- 8. Situation Senior citizens struggleto find individuals to do the physical labor that weather changes bring when trying to maintain the physical state of the exterior of their homes. Providing senior citizens in Dubuque with outdoor home improvement services allows them to stay in the comfort of their homes without doing the strenuous physical labor that outdoor maintenance requires.
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- 10. Objectives Informational Be recognized byat least 20% of the Dubuque population on what the organization is and what is aims to do Raise awareness by reaching large audiences through social media platforms, billboards, posters and radio Inform the public on the importance of senior citizens being able to maintain their independence in the comfort of their own homes.
- 11. Motivational: Raise $100,000 forour non-profit organization From the Ground Up Maximize the amount of donors and silent auction contributors Host a gala where money will be raised through ticket sales, silent auction items, and donations Raise $1,ooo in donations from Texas Roadhouse fundraiser
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- 13. AudiencesPrimary Audience Finley Hospital MercyHospital Medical Associates Paramount Ambulance Secondary Audience Steve’s Ace Hardware Lowe’s Farm & Fleet Spahn & Rose Tertiary Audience ● Family members of senior citizens that use our services ● Age ranging- 25-50
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- 15. Strategies Find a CorporateSponsor Use multi media platforms to inform people about the organization Identify a key audience Raise money at the gala to finance the organization
- 16. Strategies Raise money througha fundraiser Receive online donations on website Find a motivational speaker
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- 32. Gala-Grand River CenterDubuque April 23, 2016
- 33. Gala Schedule 6:00 Cocktailsstart 7:00 Dinner is served 8:00 Guest Speaker 8:30 Bidding begins 9:00 Mingle/Dessert 10:00 Auction winners announced
- 34. Menu Open Bar allnight Catering Grilled Chicken Breast or Prime Rib Sides: mashed potatoes or corn Veggies: caramel glazed carrots,Broccoli with cheese sauce, or Green Bean Almondine Dessert: Choice of Apple pie, Turtle Cheesecake, or cheesecake with raspberry topping
- 35. Invitations, RSVP Cardsand Thank You Cards
- 36. Guest Speaker Steve Selchert(CEO of Steve’s Ace Hardware)
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- 38. Silent Auction Items Body& Soul: Two-gether retreat Blackhawks Tickets Family hotel room at the Grand Harbor $1,000 Shopping Spree (Visa Gift Card) Vacation to the Florida Keys Tickets to Bears vs. Packers game Galena Hot Air Balloon Ride Michael Kors Watch
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- 46. July 2015 Fundraiser Fundraiser Hand outFundraiser Flyers
- 47. August 2015 Set upPosters Start Radio Broadcasts
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- 50. November 2015 Send 2ndPress Release Print 2nd Press Release
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- 54. March 2016 Send 3rdPress Release Print 3rd Press Release
- 55. April 2016 Send 3rdPress Release Print 3rd Press Release
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- 58. Revenue Overview Revenue fromGala: $75,000 Revenue from Silent Auction: $20,163.22 Revenue from Online Donations: $5,600 Revenue from Fundraiser: $900.00 Total Revenue: $101,663.22
- 59. Twitter Followers: 756 Following:892 Favorites/Retweets: 117/76 About77% of our followers viewed each tweet Facebook Likes:1,031 SOCIAL MEDIA ACCOUNTS
- 60. Find a CorporateSponsor Use multi media platforms to inform people about the organization Identify a key audience Raise money at the gala to finance the organization Raise money through a fundraiser Receive online donations on website Find a motivational speaker STRATEGIES
- 61. Roth Public Relations Firm PursingPerfection