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The presentation is based on the book “Future At The Bottom Of The Pyramid” by C.K Prahalad and tries to encapsulate his research. It starts off with the notion of how 4-5 billion poor people of the world is unserved by the private sector. Then it addresses the bottom of pyramid (BOP) as a business opportunity and a viable market. It talks about democratizing the commerce and making globalisation benefits reach everybody. The presentation talks about the nature of the BOP market and states some principles that needs to be followed while catering to them. The presentation contains 3 case studies of ITC, HUL and Jaipur Rugs mentioned in the book and tries to explain how they adapted to the BOP market and adjusted their business models to serve the rural India. It also contain slides which tries to incorporate the learnings and takeaways from the book into the OUTLINE India’s business model.