KFC was founded in 1930 by Colonel Harland Sanders and is now a subsidiary of Yum! Brands, with over 20,000 locations worldwide. It entered the Indian market in 1995 and faced various challenges, including protests and competition from multinationals like McDonald's. The company's strengths include strong brand equity and loyal customers, while its weaknesses lie in competition and rising costs of raw materials.

1. - Vishal Patil

2. Introduction
 Found by Colonel Harland Sanders
(1930).
Headquarters is in Louisville .
 Subsidiary of Yum!Brands.
 Worlds second largest fast-food chain.
 CEO – Muktesh pant.
20,000 locations Globally .

3. History
 Founded in Sanders Court & Café in March 20
1930.
The Sanders Court & Café generally served
travellers .
 In 1964 Sandors sold the company to John Y.
Brown.
In July 1986, Reynolds sold KFC to PepsiCo

4. Philosophy of KFC
 It stands on the CHAMPS program.
C leanliness
H ospitality
A ccuracy
M aintenanace of Facility
P roduct Quality
S peed of Service

5. KFC in INDIA
 First KFC in India Brigade road Bangalore in
june 1995 .
 Economic Liberation Policy of the Indian Govt.
 350 outlets in India.
 Mumbai Dabbawalas to Deliver its Meal box.

6. Problems Faced
 Protest by angry farmers lead by ಕರ್ನಾಟಕ
ರನಜ್ಯ ರ ೈತ ಸಂಘಟರ್ (KRRS).
 Depute India’s livestock , which affects on
agricultures .
 Protest by People for Ethical Treatment of
Animals (PETA).
 Using illegally high amount of Monosodium
Glutamate, cooked in Pork fat.

7. Re-Entry of KFC
 Returned to India in 1999.
 In 2004 it made quite re-entry to the Indian
Market .
 Came up with the new strategies and new
menu desirable by the Indian consumers .

8. Swot Analysis
Strengths Weaknesses
Opportunities Threats
KFC

9. Strengths
 Quality and variety of products of chicken.
 Brand Equity.
 Product is their strength customers come here
for product ignoring the prices.
 Loyal customers.
 Strong Market Share (over 50%).
 KFC secret recipe of 11 herbs species.

10. Weaknesses
 Presence of Multinational competitors in the
market e.g. McDonalds.
 Imported raw Material Rise their Prime cost .
 Lack of knowledge about their customers.
Opportunities
 Cheap and easy availability of labor
 Increase consumption of fast food has
increased the market size.
 Loyal customers

11. Threats
 Animal diseases like Bird flu.
 Entrance of new competitors in the market.
 Increasing inflation rates directly affects menu
rates.

12. Advertising
 Colonel Sanders was the key component unit till
1980.
 1969 KFC hired its National Advertising Agency.
Slogans –
 “Finger Licking good” was used from 1956 &
became the best slogan of 20th century .
 Get a bucket of chicken & have a barrel of fun
 We are Chicken Experts .

13. Mission & Vision
 As of 2013, the KFC mission or vision
statement was as -
"To sell food in a fast, friendly environment
that appeals to price conscious, health-
minded consumers”

14. THE KFC MANAGEMENT HIERARCHY CHART
(OPERATIONAL LEVEL)
Area Manager
Territory Manager
Restaurant manager
Assistant Manager
Trainee Manager
Shift Supervisor/Customer Relation Officer
All Stars
Two Stars
Star Staff
Customer Service Team Member Food Service Team Member
Trainee Team Member

15. THE KFC MANAGEMENT HIERARCHY CHART
(COOPERATE LEVEL IN NORTH REGION)
CEO
Head of North
Associate Regional Manager
Finance Administration Human Resource Operation Brand Audit New
Concept
Area Manager
Territory Manager Territory Manager Territory Manager Territory Manager

16. Products

17. Thank You
☺

18. Questions
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