KFC entered the Indian market in 1995 but faced issues with regulatory authorities and protests from animal rights groups. It shut down all but one outlet in India before quietly re-entering in 2003 with strategies tailored for Indian consumers. The presentation discusses KFC's history and global expansion, products, mission and goals in India, strengths such as brand recognition, and opportunities in new markets and India's youth population. However, it faces threats from competition and concerns about health and treatment of chickens.

1. PRESENTATION ON KFC
SUBMITTED TO :
Dr. P. K. Mandanna
Professor
Dept. Of Agmaco & BM
SUBMITTED BY:
Chetankumar
PALB 5148
Jr. MSc (Agri) In Agmaco

3.  KFC is the world’s No.1 Chicken.
 Leading in UK, Australia, South
Africa, China,USA, India and many
more.
 Introduced many offerings for its
growing customer base in India
while staying rooted in the taste
legacy of Colonel Harland
Sander’s secret recipe.
 Products are made on the motto of
“Crispy outside, juicy inside” .
 In India, KFC is growing rapidly
and today has presence in 21
Introduction …

4. Historical background…
 In 1930’s Colonel Harland Sanders
some distinguished Kentucky folks
licking their fingers.
 Founder of the original Kentucky Fried
Chicken, was born on September 9,
1890.
 By 1964, Colonel had 600 franchise
outlets for his chicken across the
United States and Canada.
 KFC now stretches worldwide with
more than 13,000 restaurants in more
than 80 countries and territories

5. Problems faced…
 Why doesn't KFC use healthier oil?:
The oil does have dangerous trans-fatty acids.
 Is KFC's food really that unhealthy?:
A three-piece extra-crispy combo meal contains as
much as 15 g of Trans fat--more than a person should ingest
in a week.
 What are other chains doing?:
The Cheesecake Factory is doing so already,
McDonald's backpedaled on a promise to cut Trans fats and
says it's studying alternative oils, as is Burger King.
 What's so bad about trans fat?:
It raises one's bad cholesterol, which boosts the risk of
coronary disease.

6.  KFC entered India in 1995,
 The regulatory authorities found that
KFC's chickens did not adhere to the
Prevention of Food Adulteration Act,
1954
 KFC faced severe protests by People
for Ethical Treatment of Animals
(PETA), an animal rights protection
organization.
 PETA accused KFC of cruelty towards
chickens and released a video tape
showing the ill-treatment of birds in
Problems faced in india…

7. Re-entry of kfc……
 The company had to shut all but
one outlet in the country.
 Recently in 2003 it made a quiet
re-entry into the Indian market.
 Came up with the strategies and
menu that is desirable by the
Indian consumers.
Mission statement
“To be the leader in western
style quick service restaurants
through friendly service, good
qualit food and clean
atmosphere ”

8. Goals of KFC…
 Build an organization dedicated to
excellence.
 Deliver superior quality and value in
our products and services.
 Maintain a commitment to innovation
 Generate consistently superior
financial returns and benefits our
owner and employees.
 Establish in India our position as
leading WQSR (Western Quick
Service Restaurant) chain, serving
good value.

9. Strenghts…
 KFC's secret recipe: the "secret
recipe" was the initial home
replacement strategy.
 Name recognition and reputation: the
KFC logo was the only one which
significantly enhance the brand's
image
 Conflicting cultures of KFC and Pepsi
Co.
 Turnover in top management.
 Recent contractual disputes with
franchisees in the United States.

10. Opportunities…
 New Markets: Globalisation has
opened doors for new markets for
the company
 Cross Culture: Generally there is a
good acceptance of American culture
of fast food in India
 Large Youth population: India has a
very large share of youth population
a compared to other countries.
 New variety: Company can also
come up with new variety in the
menu likePizzas, garlic breads to
attract more customers.

11. Threats…
 Competition: Competitor companies
like McDonalds are fast catching up
with the market.
 Organizations like PETA People for
Ethnic Treatment for Animals have
given a bad name to the company
 Saturated US Market: Now KFC
cannot rely on just its home market to
generate sales. As the US markets
are already saturated and leave no or
little scope for growth,

12. Problems…
 No defined target market.
 Saturation of the U.S. Market.
 Health Conscious
Consumers.
 Increased Start Up Costs.

13. PRODUCTS OF KFC….

14. THANK YOU…