KFC was founded in the 1930s in Kentucky and is now the world's largest chicken restaurant chain. It first entered India in the 1990s after economic liberalization but faced issues understanding Indian culture and regulations. Protests arose from farmers, activists, and animal rights groups over its business practices. To succeed in India, KFC needs to address ethical concerns, understand local issues better, and implement responsible sourcing and care standards for its poultry.

1. Case Study On KFC
Presented By Shomedeep Mondal(15164019)

2. BACKGROUND OF KENTUCKY FIRED
CHICKEN(KFC)
• KFC is based in Louisville, Kentucky, and is the world’s most popular
chicken restaurant.
• Founded by Colonel Harland Sanders in the early 1930s by cooking
& serving food hungry travellers. In 1952 Sanders started
franchising his chicken business & named it as KENTUCKY FIRED
CHICKEN.
• KFC is now the world’s largest restaurant company in terms of
system restaurants, with more than 36,000 locations around the
world.
• KFC operates more than 5,200 restaurants in U.S and more than
15,000 units around the world.
• 109 countries and territories around the world.
• Every day, more than 12million customers are served at KFC
restaurants.

3. KFC’S ENTRY IN INDIA
• KFC was the first fast food multinational to enter India, after
the economic liberalization policy of the Indian Govt. early
1990s.
• KFC received permission to open 30 new outlets across the
country & Opened first fast food outlet in Bangalore in June
1995 by targeting upper middle class population.
• Pepsi Co planned to open 60 KFC and Pizza Hut outlets in next
7 years in the country.

4. ISSUES
• Understand the significance of cultural, economic,
regulatory and ecological issues while establishing business
in a foreign country.
• Understand the importance of ethics in doing business.
• Examine the reasons for protests of PETS(People for Ethical
Treatment of Animals).
• Identify solutions for KFC’s problems in India.

5. PROBLEMS FOR KFC
• Protests by farmers led by the Karnataka Rajya Ryote
Sangha (KRRS) & the farmers leader was Nunjundaswamy
who used the term ‘junk food’ against KFC.
• Protests by cultural & Economic activists.
• Protests by PETA in the late 1990s.
• Support of celebrities in against of KFC.

6. SWOT ANALYSIS
STRENGTH
• Ranks highest among all
chicken restaurants for its
convenience and menu
variety.
• Oldest and finest in business.
• High goodwill does not have
any core competitor in
chicken serving.
• Serves variety of items under
singly menu.
• Loyal customers.
WEAKNESSES
• Presence of Multinational
competitors in the market
e.g. McDonalds(specialized
not in chicken serving but in
burgers)
• Imported raw material rise
their prime cost.

7. SWOT ANALYSIS
OPPORTUNITIES
• Cheap and easy availability of
labor.
• Increase consumption of fast
food has increased the market
size.
• Consumer prefer “All under
one roof” in order to increase
their sales turnover they can
increase or add the served
items.
THREATS
• Entrance of new competitors
into the market.
• High political instability
Uncertainty.

8. CONCLUSION
• Finally, we can understand from the case that every business
organization should understand the importance of ethics by
understanding the culture, regulatory and ecological issues
indifferent countries.
• KFC should implement a farm level guideline & audit program
– a program which is industry leading in the areas of poultry
care and handling, mainly for their in the broiler industry.