Keyword Research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market is the most important step in the optimization process.
Who wouldn't want to overtake their competitors in the search engines? You'll learn 4 specific tips and you'll have the opportunity to ask any SEO questions you may have as well.
Keyword Research can be defined as choosing the words, which describe your product or service as, seen from the viewpoint of your target market is the most important step in the optimization process.
Who wouldn't want to overtake their competitors in the search engines? You'll learn 4 specific tips and you'll have the opportunity to ask any SEO questions you may have as well.
Competitive analysis is a major component of strategic analysis whether it is commercial, marketing, or natural referencing (SEO). It allows a company to measure the opportunities in a market while identifying its main competitors. SEO agencies generally carry out their competition studies on three different levels during the audit stage of […]
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
You’ve put all that work into your church website—why aren’t people visiting? Today’s search engines are programmed to think like a searcher would think, so there is no silver bullet for showing up in the top of the results in Google. However, there are a number of best practices that anyone can follow to give your site a better chance at showing up toward the top.
This presentation gives a brief description on what search engine optimization (SEO) is and what can be done in it. It Briefly also gives a description on onpage and offpage optimization.
Crawling, indexing, ranking: Make the search engine crawlers and algorithms y...SEO monitor
Long before any top ranking search engines digest your website bei crawling and indexing it. In both stages of evaluation there are capacity limits and they can become bottlenecks. Learn to perfectly understand each judgement stage and which tools for stirring there are as well as how to adjust and rule to get the maximum out of your SEO efforts.
We are going to show you how you can break into page 1 - using content! Make sure you are using your content to your advantage when it comes to the SEO stakes!
Maximize your competitors research: Organic, Paid and Social MediaSemrush
Go all the way from newbie to Guru of Organic, Paid, and Social Media competitors research! After a brief SEMrush overview, describing its basic features, we introduce more advanced options, and then switch to competitors analysis in Social Media with the help of some must-have tools for every Community Manager!
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
SEO can be more exciting if you know how to choose the right keywords. In fact, having the right keywords on your website is one of the most important SEO strategies you can implement!
In this edition of Search Sessions, we’ll learn from keyword research industry leader Semrush. Senior Market Research Manager Fernando Angulo shares his proven strategies to help you be more effective and creative in your keyword research.
• Identify highly-converting SEO keywords for your business
Increase traffic after identifying more keywords for which to rank
• Find keywords in new, unique ways that your competitors are not using with Topic Research methods
• Boost revenue through more accurate keywords and increased search traffic with Voice Search
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
Between SEM, SEO, and PPC, it's understandable that someone may get a little lost. This presentation will walk you though the various methods o f search engine marketing, and even give a couple tips and best practices. For more information, feel free to find us as www.silverbackstrategies.com .
Competitive analysis is a major component of strategic analysis whether it is commercial, marketing, or natural referencing (SEO). It allows a company to measure the opportunities in a market while identifying its main competitors. SEO agencies generally carry out their competition studies on three different levels during the audit stage of […]
This is a beginners guide to Search Marketing that covers the basics of PPC, SEO & how Google and the major search engines rank web sites.
If you are interested in learning more about Wpromote PPC Management or other online services, please visit us!
You’ve put all that work into your church website—why aren’t people visiting? Today’s search engines are programmed to think like a searcher would think, so there is no silver bullet for showing up in the top of the results in Google. However, there are a number of best practices that anyone can follow to give your site a better chance at showing up toward the top.
This presentation gives a brief description on what search engine optimization (SEO) is and what can be done in it. It Briefly also gives a description on onpage and offpage optimization.
Crawling, indexing, ranking: Make the search engine crawlers and algorithms y...SEO monitor
Long before any top ranking search engines digest your website bei crawling and indexing it. In both stages of evaluation there are capacity limits and they can become bottlenecks. Learn to perfectly understand each judgement stage and which tools for stirring there are as well as how to adjust and rule to get the maximum out of your SEO efforts.
We are going to show you how you can break into page 1 - using content! Make sure you are using your content to your advantage when it comes to the SEO stakes!
Maximize your competitors research: Organic, Paid and Social MediaSemrush
Go all the way from newbie to Guru of Organic, Paid, and Social Media competitors research! After a brief SEMrush overview, describing its basic features, we introduce more advanced options, and then switch to competitors analysis in Social Media with the help of some must-have tools for every Community Manager!
You will become aware of the issues that can adversely affect the position of your website in the search engine results. You will also learn about some the positive steps you can take to improve both your website and the linking to your website that over time will improve your website promotion within Google.By the end of the course you won’t necessarily know how to fix any outstanding issues but at least you will be aware that you do have outstanding issues on your website. A more detailed series of courses is available which will cover the actual techniques you need to implement in detail to really get the best out of your search engine optimisation efforts.
ARISE ROBY
SEO can be more exciting if you know how to choose the right keywords. In fact, having the right keywords on your website is one of the most important SEO strategies you can implement!
In this edition of Search Sessions, we’ll learn from keyword research industry leader Semrush. Senior Market Research Manager Fernando Angulo shares his proven strategies to help you be more effective and creative in your keyword research.
• Identify highly-converting SEO keywords for your business
Increase traffic after identifying more keywords for which to rank
• Find keywords in new, unique ways that your competitors are not using with Topic Research methods
• Boost revenue through more accurate keywords and increased search traffic with Voice Search
Learn about what is search engine optimization and how seo process works such as Google Crawling, Indexing, OnPage Optimization, Offpage Optimization (Link Building) etc.
Between SEM, SEO, and PPC, it's understandable that someone may get a little lost. This presentation will walk you though the various methods o f search engine marketing, and even give a couple tips and best practices. For more information, feel free to find us as www.silverbackstrategies.com .
how to find online competitors? Identifying competition is one of the key area for planning digital marketing strategy for business. The presentation deals with how to identify competitors, key metrics to analyze and digital tools to accomplish analysis
SEO for Local Tourism Businesses in Northern IrelandSearch Scientist
Barry from Search Scientist delivered a talk on how local tourism businesses can use effective SEO strategies to stand out in organic search listings at a DigitalDNA Tourism Workshop in Enniskillen on 4th March 2016. The workshops were delivered by DigitalDNA in partnership with Tourism NI and were aimed at “inspiring and empowering Northern Ireland tourism and hospitality based businesses to embrace digital technologies to grow both locally and internationally”.
Digital Marketing Setup and Strategy WorkshopDan Stratford
Digital Marketing workshop taught by Author of SEO for Dummies Peter Kent, industry experts Dan Stratford, Dave Carlson and Laura Pence. Includes teaching on SEO, paid search, website development, social media and more.
Search Marketing For Travel - ABTA | 2019Alex Wright
Slides from a session I delivered at an ABTA event in 2019. The session was split into two sections, one covering technical SEO, and one covering content.
Keyword Research is one of the most essential, high return on going activity in the search advertising era. It is the process of finding what keywords are user by user for making a search of particular piece of information.
You know how important SEO is for your website but have you chosen the right keywords for your optimization efforts? The internet is an extremely competitive place and you may be missing out on traffic by not choosing the words that are right for your business. In this presentation, you'll learn how to:
* Use keyword tools for validation and keyword ideas
* Manually test the search space to check keyword competitiveness
* See which terms your competitors value
Keyword Research For SEO 2022 | How To Do Keyword Research? | Keyword Researc...Simplilearn
Keyword research in SEO is the most crucial aspect of search engine optimization. In this video "Keyword research for SEO," we will be covering all the necessary techniques to get the best keywords for your content.
✅ What is a keyword?: Keywords are the ideas or topics that clearly describe what your content is about.
✅ What is keyword research?: Keyword research in SEO is a process of identifying keywords or popular search terms that people tend to search for.
✅ Tools for keyword research - Here are some best keyword research tools that will help you to gain the best keywords for your content. Tools include - Google Keyword Planner, SEMRush, Ahrefs, Google Trends, Answer The Public, KeywordTool.io
✅ How to perform keyword research?: Here are 5 ninja techniques to perform keyword research
1. Keyword discovery using tools
2. Search for trending keywords
3. Competitor keywords
4. Identify the search terms people are looking for
5. Reverse Keyword Mining
🔥Enroll for Free Digital Marketing Course & Get Your Completion Certificate: https://www.simplilearn.com/learn-dig...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the Digital Marketing training videos: https://bit.ly/36d97Fs
#KeywordResearchForSEO #HowToDoKeywordResearch #KeywordResearchTutorial #KeywordTool #KeywordsResearch #KeywordResearchTool #KeywordResearch #KeywordPlanner #Ahrefs #SEMRush #SEO #DigitalMarketing #SearchEngineOptimization #Simplilearn
🔥 Free Course on Advanced Search Engine Optimization (SEO) Program: https://www.simplilearn.com/learn-seo...
⏩ Check Video on Top 10 Free SEO Tools: https://youtu.be/kvhnYpLEA-0
✅ Check out this amazing tool for research - SEMRush: https://www.semrush.com/
About Post Graduate Program in Digital Marketing Program:
The Post Graduate Program in Digital Marketing in partnership with Purdue University will help accelerate your digital marketing career. In this digital marketing certification program, you’ll learn the latest tools, strategies, frameworks, and best practices in the field. This Post Graduate Program in Digital Marketing will help you gain a deep understanding of digital marketing strategies and expertise in the most widely used digital marketing tools and channels. Through real-life projects and virtual simulations, this digital marketing certification program will help you master various in-demand digital marketing skills.
Key Features:
✅ Purdue-Simplilearn Joint Post Graduate Program Certification
✅ Purdue Alumni Membership and Masterclasses
✅ Masterclasses from top Purdue instructors
✅ 200+ hours of applied learning
✅ Experiential learning through case studies and theme-based project work
✅ Get noticed by the top hiring companies
✅ Learn 35+ Digital Marketing tools
Learn more at: https://www.simplilearn.com/pgp-digit...
For more information about Simplilearn’s courses, visit:
- Facebook: https://www.facebook.com/Simplilearn
- Twitter: https://twitter.com
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
The webinar version of this presentation is available at: http://www.theurldr.com/register-cant-anyone-find-website/
ARE YOU INVISIBLE TO GOOGLE AND THE SEARCH ENGINES?
There are many reasons why your customers may be having trouble finding your website. In this webinar, we’ll discuss best practices in various website design and SEO techniques that can help put your website on the map. Literally.
This presentation teaches:
-The most important parts of your webpage for customers and for Google.
-How to write content for your website to get you found.
-Search engine optimization (SEO) basics and best practices, including what you can control and what you can't.
-Tools of the pros to help get you found by the search engines.
-A brief introduction to the Google Zoo (Panda, Penguin, and Hummingbird) and why you need to be aware of all these animals and birds.
Ditch the Keyword Based SEO Content StrategyNicole Hess
Focusing on quality content rather than churning out blog post after blog post appears to be agreed upon by most, yet when it comes to action, a different story often emerges. SEOs still receive requests to, “find a keyword that we can create a blog for” and slightly more evolved, “tell me how many blogs it will take to rank for this one keyword.”
Instead of following these requests it’s time we explore the needs of our clients and develop the strategies that will deliver on them. To do this, I share five methods I’ve used with clients to move from a keyword based approach to a topic and intent strategy.
Developments by Google from the Panda update in 2011 to the rollout of RankBrain and recent changes in the Adwords Keyword Planner...the writing's on the wall - it’s time SEOs have a new strategy for content.
Going after single keywords based on search volume is a strategy only the big brands can achieve, and even they are having difficulties with that approach nowadays. Whether you work for a big brand or a local startup, SEOs need strategies and tools to handle the advancements of Google and create great content.
In this presentation, Nicole Hess shares the tools and processes that she and the team at her agency, Greenlane Search Marketing, use to research topics, search intent and semantics.
Covered are the main steps to their processes, examples, and a Greenlane custom tool that has cut our research time by 375% (no joke, you’ll see!).
Specifically included are:
1. Intro and status check on SEO research: What are you really trying to find?
2. Think Outside the Keyword Box: Creative brainstorming.
3. Topics: Getting data behind topics and the keywords that fuel them.
4. Know your competition: Defining the topics your competitors are strong at.
5. Search intent discovery: From purchases to research and comparison, identify what content the searcher wants to find.
Measuring What Really Matters: Search Engine Metrics & Tracking Tips - David ...Energy Digital Summit
This presentation was written by David Underwood, President/CEO of Top Spot Internet Marketing. David was invited to present as a breakout speaker for the Energy Digital Summit in January 2015.
Similar to Keyword Research - Tools, Strategies & Methods (20)
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
2. www.c1-partners.com
On The Agenda…
Why Keyword Research?
Keyword Research Tools
Getting Started-Developing Your “Core”
Local vs. Non Local
Tools For Finding The Nuggets & “Low
Hanging Fruit”
Organizing & Refining Your List
Analyze Your Competitors
Application
Keyword Research Tools, Strategies & Methods
3. www.c1-partners.com
Why keyword research?
Market Research
Contributes to All
Marketing Activity
Pay Per Click
Search Engine Optimization
Short tail
Long tail
Social Media
Email Marketing
Naming Your Business
Offline Marketing Efforts
How You Talk About Your Business
Keyword Research Tools, Strategies & Methods
4. www.c1-partners.com
What to look for in a keyword
tool:
• Can you enter in more than one
keyword at a time?
• Where do they get their data?
• How “deep” do they go?
• Is there a free version or free trial period?
• Can they extract keywords from websites?
• Do they suggest competitors’ and their
keywords?
• Do they tell you how competitive the search
terms are?
Keyword Research Tools, Strategies & Methods
5. www.c1-partners.com
Keyword Research Tools
• Name a few…
• Google
• Google Adwords
• Bing/Yahoo!
• Wordtracker
• SEOBook
• Spyfu
• SEOMoz
• SEMRush
• Keyword Discovery
• Ispionage
• Majestic SEO
• Hubspot
Keyword Research Tools, Strategies & Methods
6. www.c1-partners.com
Today We Will Use…
• Google/Google Adwords
• Spyfu
• SEOBook
• iSpionage
We will refer to…
• The Best Keyword Research Tool
• Wordtracker
• SEOMoz
• SEMRush
• Ispionage
• Majestic SEO
Keyword Research Tools, Strategies & Methods
7. www.c1-partners.com
The Best Keyword Research Tool
• Google Adwords
– Exact Volume
– Exact Search Terms
– Long Tail
Other Long Tail Tool
• Google Analytics
Keyword Research Tools, Strategies & Methods
8. www.c1-partners.com
Getting Started – Developing Your “Core”
Build in a spreadsheet
What is your product or service
called?
How would you search for your
products and services?
How might others search for your
products and services?
***Buyer Persona
How are people finding your website
now?
Site analytics
What search terms do your
competitors seem to be targeting?
Do you need to bucket them into
different products & services?
Do you need to consider local
qualifiers?
Plug List Into Research Tool
Keyword Research Tools, Strategies & Methods
9. www.c1-partners.com
Keyword Research Tools, Strategies & Methods
Refining Your List to 2 Word search terms:
• Examples
– marketing to internet marketing & digital
marketing
– Massage to massage therapy & massage
therapist
– chiropractic to doctor chiropractic
– chiropractic to chiropractic denver
– software to accounting software
– Lawyer to divorce lawyer
10. www.c1-partners.com
Bucketing Your Search Terms:
Services provided
JKJ
Sprinklers
Landscaping
Snow removal
Live Well Health Center
Chiropractors
Massage therapy
Acupuncture
Keyword Research Tools, Strategies & Methods
11. www.c1-partners.com
Bucketing Your Search Terms:
Specificity
JKJ
General: Sprinklers
Specific: Sprinkler companies
More Specific: Sprinkler repair
Niche: Sprinkler system design and installation
Live Well Health Center
General: Chiropractors
Specific: Back pain chiropractors
Niche: Traumatic brain injury chiropractors
Keyword Research Tools, Strategies & Methods
12. www.c1-partners.com
Bucketing Your Search Terms:
Specificity
C1 Partners
General: marketing
Specific: digital marketing
More Specific: search engine optimization
Niche: search engine optimization for attorneys
C and J Lighting
General: lighting
Specific: commercial lighting
More Specific: parking lot lighting services
Niche: converting parking lot lighting to LED
Keyword Research Tools, Strategies & Methods
13. www.c1-partners.com
Local vs. Non Local
Local Businesses:
(Attorneys, Restaurants, Electricians,
Chiropractors, Salons)
If you are a local business start with phrases +
nearest big city: “electrician denver”
Also use micro local terms: “electrician parker”
Consider non-localized terms
Especially if there is no local data
For expanding your reach
Different cities may use different search terms
Potential Challenge: Not enough preliminary
search data
Solution: Use bigger city and/or national terms
Keyword Research Tools, Strategies & Methods
14. www.c1-partners.com
Non-Local Businesses:
If you are a local business start with 1 & 2
word search terms
Example
Local running shoe store
Shoes Boulder
National:
Running Shoes
Look for specific qualifiers
Build more specific lists
May be some national niche opportunities
Example: Forefoot Running Shoes
Keyword Research Tools, Strategies & Methods
16. www.c1-partners.com
Keyword Research Tools, Strategies & Methods
Sorting The Exported List
• Add a Column to the left you can add numbers
to, so you can rate each term.
• Sort the search terms in Local Monthly
Searches column from highest to lowest.
• Read the list from the top down
– Number 1: General Search Term
– Number 2: Targeted Search Term
– Number 3: Very Targeted/Niche Search Terms
– Leave Blank: All Other Search Terms.
• Too many results?
– Refine to 2 Word search terms
Let’s go live…
17. www.c1-partners.com
Finding Nuggets
The Key To Winning
Against Giants:
1. Compete where
you can in the
short run with
“long tail” search
terms.
2. Keep an eye on the
more competitive
terms down the
road.
18. www.c1-partners.com
Keyword Research Tools, Strategies & Methods
Finding the Low Hanging Fruit
Relatively high search volume and
low competition
Niche Terms
Google Adwords
Google Analytics
Wordtracker
Competitors
Let’s go live…
19. www.c1-partners.com
Keyword Research Tools, Strategies & Methods
Competitive Research
Search Your Most Competitive Terms
Write Down Competitors
Plug The Into Tools
Google Adwords
iSpionage
Spyfu
20. www.c1-partners.com
Keyword Research Tools, Strategies & Methods
Application
Applying to Your Website Architecture for SEO
& User Friendly Experience
Navigation
“Landing” Pages
Internal links
URLs, Titles, H1s
Page Content
Blog posts
Find blog topics
Applying to Social Media
Blogs
Tweets/Facebook/LinkedIn Posts
Applying to Pay Per Click…
21. www.c1-partners.com
Keyword Research Tools, Strategies & Methods
Applying to PPC
Change to “Phrase Match”
Assumptions
2 % Click Through Rate
3% Conversion Rate
Discover Estimates For
Budget
Traffic
Conversions
Cost per Conversion
Ads
Landing Pages
Implement Broad
Use Negatives
Add “Exact” & “Phrase”