English version of the presentation originally held in German. A presentation with two key themes: 1 - the changing world of business information, why you need 'smart' information to turn raw data into insight. Illustrated by 4 brief cases, ranging from a mature commercial product to an R&B prototype. 2 - the changing role of information professionals. We surveyed 100s of information professionals for our report 'past, present and future of information', this part of the presentations shares some of the key learnings.