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WTFUX? 
Dr. Mark Lochrie 
@marklochrie
UeXspeerrience
What When Where 
WhyWhoHow 
Everything that affects a user’s 
interaction with that product
What are you thinking? 
Why did you do that? 
Why did that confuse you? 
How do yo proceed to the next section?
Interaction 
Product 
User 
Business
Business 
Needs 
User 
UX Needs 
Where is UX
What UX
Measure 
Design 
Build 
Deploy 
needs 
user’s product 
every 
at the Take account the into of lifecycle 
stage User 
User Centred Design Process
User Centred Design Process
It’s not Rocket Surgery
Nokia 3310
iPhone 6 and 6 plus
Nexus 6
Google Glass
Android Wear
Workshop
Hyperlocal Environmental Measurement Station 
7 - 11 Years Old 
Local Data 
Mobile 
Playful / Gameful 
Engaging 
Sensing 
Informative 
Physical & Visible
Sensors 
Air Quality 
Noise 
Light 
Temperature & Humidity 
Location
Estimote
Lapka
Dr. Mark Lochrie 
@marklochrie

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