Krux Data Matters 2015, Las Vegas Live Nation VP of Programmatic & Product Innovation Mike Finnegan talks about how Krux has enabled Live Nation with a holistic view of all their data across channels, screens and systems. What's more, Mike describes examples of actionable insights that Live Nation has gleaned from Krux to deliver successful campaigns. Learn more about Krux DMP: http://www.krux.com/

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© 2015
Marketing in Motion: From Unified
Data to Actionable Insights
Michael Finnegan
Live Nation VP of Programmatic & Product Innovation
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Unifying Data
A Quest
A Challenge
A Privilege

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Low Marketing
Value
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The Live Nation Audience Platform (est. 2015)
$2 $5
ofevery
13%
CPM

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Create Opportunities
Create Value
Create Data & Insights

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What Brands Want
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Improve Brand
Perception
Address
Pain Points
Collect Consumer
Data
Leverage Your
Brand’s Reach

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The Quest is Getting More Exciting
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BEACONS:
CONTENT &
MESSAGING
Branded content
to right consumers
@ the right time
GEOFENCED
SOCIAL
LISTENING
Real-time social
responses &
retargeting
CASHLESS
PAYMENT
Mobile ordering
& seat delivery
Bluetooth via event
apps
RFID wristbands
ENGAGEMENT
INCENTIVES
Reward consumers
for engaging with
our brands with
exclusive
access & content

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Solving
Pain Points
with
Engagement
Incentives
Skip the line! Use the Uber Express
Lane to bypass Will Call!
Sign up for Uber today!

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Beacons: Real World Brand Engagement
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15,487
Opted-In
3,733
Didn’t
80%
of App Users
Opted-In
VS.
NYC Marathon: 51%
Major Sports Venue: 40%

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Over 33k Pieces of Data Were Collected at
Concessions and Point-of-Sale
Opportunity to create lift-
driving promotions
Remarket to engaged
audiences post-event
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Thank you.
krux.com
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livenation.com