Fashion Flows is a transition project from Stadslab2050 (citylab2050) The project explores the idea of a circular fashion chain with the city of Antwerp as a focal point. Partners in the project are Flanders Fashion Institute, Plan-C, City of Antwerp Antwerp-ITCCO is a learning partner

1. Dilys Williams
Professor of Fashion Design for Sustainability
Director, Centre for Sustainable Fashion, University of the Arts London
Citylab 2050

2. Fashion Design Context
“Its (fashion’s) logic encroaches on the
areas of art, politics and science, it is
clear that we are talking about a
phenomenon that lies near the centre of
the modern world.
Fashion affects the attitude of most
people towards both themselves and
others.”
Svendsen (2006)

3. Fashion Industry Context
Fashion’s business employs 25 million people
globally. It contributes to individual and
community prosperity and can offer
independence, identity and social connection. It
marks significant contributions to our creative
industries in often delightful ways.
Yet it is also a significant contributor to the
degradation of natural systems, social injustice
and societal dis-ease. It exemplifies the machine
of consumerism, which has come to be one of
its defining features.

4. Fashion Thinking Context
“The shape of the global future
rests with the reflexivity of human
consciousness – the capacity to
think critically about why we think
what we do – and then to think and
act differently.”
Raskin (2008)

5. Our current state:
A geological classification defined as the (first) period during which human activity has been the dominant
influence on climate and the environment.
The Anthropocene

6. Commitment to Purpose
“We will strive for the ideals and
sacred things of the city, both alone
and with many, we will transmit this
city not less but greater, better and
more beautiful than it was transmitted
to us.”
Oath for Athenians 500 BC

7. Credit: Stephen Walter
The new wildernesses on our planet, waiting to be explored, are
information, knowledge, history and time.
These are altering our relationship with the physical world and the
old traditional landmarks.
Credit: Betsy Issacson

8. Personal Community Member Cultural Member Academy Member
Economic Power Public Participation Earth MemberPolitical Voice
Multi Layered Citizenship

9. Circular Design: cherish and be cherished

11. Engage Citizen Participation: Local loops and shared value

12. Engage Citizen Participation

13. Engage Citizen Participation: Local loops and multiplier effect

14. Extended value and re-shored manufacture
Mulberry

15. London Cloth Company Tender William Kroll
Geographic and extended value

16. Engage Citizen Participation: Global loops of extended value
M&S Shwopping

17. Engage Citizen Participation: Fashion services
Rentez-Vous

18. Engage Citizen Participation: Fashion services
Nudie Jeans Repair Shop
Mud Jeans ‘Lease a Jeans’
APC Butler Worn-Out Denim Series

19. Engage Citizen Participation: Design services
Antithesis
“Our multi-functional pieces aim
at contributing to a new
consumerism philosophy
advocating quality over quantity.”

20. Engage Citizen Participation: Design services
Tom of Holland Visible Mending Programme

21. Material Resourcefulness
Michelle Lowe-Holder

22. Christopher Raeburn From Somewhere
Material Resourcefulness

23. Design for the Circular Economy at Scale: decoupling success from the degradation of nature
Nike ‘Mobilize Makers’ project

24. nikemakingCSF
Specialist Informers: Humanising Data

25. Specialist Informers: Technical Innovation
V&A Fashion Climate Hackathon Michelle Lowe-Holder, FIREUp participant: 3D printing project

26. Hackney Fashion Hub
Are we tending to the leaves whilst continuing to sever the stem?

28. Metabolism or Mechanism?
Source: The Gaia Atlas of Cities

29. Katharine Hamnett
The Voice of the Designer: what is your design ethic?

30. Dr. Noki
Design Activism: I speak for nature and people

31. Sewing Bee / Shoreditch Sisters
The voices of maker and wearer: participatory design
Craftivist Collective
Meet ups

32. “It is our choices...that show
who we truly are, far more
than our abilities.”
J.K. Rowling
A Networked Society

33. “Once we know and are aware,
we are responsible for our action
and our inaction.
We can do something about it or
ignore it. Either way, we are still
responsible.”
Jean Paul Sartre
Environmental Profit and Loss

34. The reform of our education and training systems will have to be large scale and dramatic. Every job in Britain
will change to some extent and many will change substantially.
Aldersgate Group
Circular mindsets

35. Content
Product Innovation
Business Innovation
Process Innovation (New Methods and Curriculum)
Innovation systems: making them work

36. Design in an Ethic
A point of View
Design Disruption
Change perceptions
Design in Resourcefulness
Use Nothing New
Design 9 Lives
The Gift, the service
Design Magic
Rapid one use, replenish earth
Design inspired by means
Shaping technological application
Circular Design Frameworks (as different speeds and scales)

37. “We are leaving a world designed for efficiency
in repetition and entering one where value
comes from contributing to change... Because
change is the opposite of repetition, this requires
mastering a set of human social skills as a
prerequisite to being able to contribute —
including empathy, teamwork, change making...”
Ashoka CEO Bill Drayton
Mapping vs. Measuring
Source: Chris Kenny

38. Synthesizing and creating are also intellectual / cognitive capacities... more important in the 21st century than ever before.
But educators have less experience in training these ‘habits of mind’ and unless teachers themselves have these latter
skills, they will not be able to inculcate them effectively in students.
Howard Gardner, Professor of Cognition and Education at the Harvard Graduate School of Education
A crisis of perception: a crisis of imagination

39. Long live imagination!