1) Innovation involves making leap-like changes to product, market, and technology combinations to achieve competitive advantage. True innovation requires changes at rational, emotional, and knowledge levels. 2) The Delft Innovation Method teaches innovating through a cyclic innovation process, multi-disciplinary teams, facilitative leadership, external orientation, and creativity techniques. 3) Empirical evidence from over 2000 cases since 1976 shows the effectiveness of the Delft Innovation Method in industrial innovation projects. The method remains relevant as each innovation causes the need for new innovation cycles.