Global attitudes towards climate change and pollution
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Global attitudes towards climate change, plastic and pollution. Ipsos Social Research
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- 1. © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 1 How does the world perceive our changing environment? IPSOS GLOBAL ADVISOR Earth Day 2019 © 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
- 2. © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 2 Which environmental issues are most concerning to citizens? IPSOS GLOBAL ADVISOR Environmental Issues © 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
- 3. 37% 35% 34% 25% 24% 22% 22% 15% 15% 14% 13% 13% 12% 9% 5% 4% 2% 47% 21% 40% 24% 15% 24% 28% 7% 17% 12% 17% 17% 15% 6% 2% 5% 4% Global warming/climate change Air pollution Dealing with the amount of waste we generate Water pollution De-forestation Depletion of natural resources Future energy sources and supplies Over-packaging of consumer goods Overpopulation Emissions Wildlife conservation Poor quality drinking water Future food sources and supplies Flooding Soil erosion Don't know None of these Global US Base: 20,794 online adults aged 16-64 across 28 countries March 23 – April 6 2019 Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? Top environmental issues around the world • Across the world, global warming/climate change, air pollution, and dealing with waste are the top three environmental issues of concern. • Meanwhile, soil erosion, flooding, future food sources and supplies, and poor quality drinking water are reported as less concerning issues. [TOPIC] is a top three environmental issue
- 4. 37% 35% 34% 25% 24% 22% 22% 15% 15% 14% 13% 13% 12% 9% 5% 4% 2% 30% 30% 30% 24% 23% 21% 24% 11% 14% 12% 14% 14% 13% 12% 6% 6% 2% Global warming/climate change Air pollution Dealing with the amount of waste we generate Water pollution De-forestation Depletion of natural resources Future energy sources and supplies Over-packaging of consumer goods Overpopulation Emissions Wildlife conservation Poor quality drinking water Future food sources and supplies Flooding Soil erosion Don't know None of these 2019 2018 Base: 20,794 online adults aged 16-64 across 28 countries March 23 – April 6 2019 Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? Top environmental issues around the world 2019 vs. 2018 [TOPIC] is a top three environmental issue
- 5. 37% 52% 51% 50% 48% 48% 47% 46% 45% 44% 43% 42% 42% 41% 40% 39% 39% 37% 36% 35% 32% 29% 28% 27% 26% 26% 20% 14% 7% World Japan Spain Germany Canada South Korea United States France Malaysia Australia India Great Britain Mexico Italy Belgium Hungary Peru Sweden Chile Argentina Turkey Brazil Colombia South Africa China Saudi Arabia Poland Serbia Russia Base: 20,794 online adults aged 16-64 across 28 countries March 23 – April 6 2019 Global warming or climate change is a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Global warming Global warming or climate change • Global warming, or climate change, is the observation that the Earth has seen an average global temperature increase over recent centuries. Scientists expect these changes to have a corresponding effect on the weather and climate systems of the Earth. • The US is the 6th most likely to consider global warming/climate change a top environmental issue.
- 6. 35% 70% 62% 54% 50% 50% 48% 43% 43% 41% 41% 41% 40% 38% 35% 33% 32% 28% 26% 25% 24% 23% 23% 21% 20% 20% 18% 15% 15% World South Korea Poland Colombia Chile India Serbia China Italy Belgium Hungary Spain France Russia Mexico Malaysia Peru Great Britain Germany Saudi Arabia Turkey Canada Sweden United States Argentina Brazil Japan Australia South Africa Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Air pollution is a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Air pollution Air pollution • Air pollution refers to the existence of harmful or excessive quantities of gases or particulates in the atmosphere. • Americans are one of the least inclined to consider air pollution a top environmental issue.
- 7. 34% 55% 51% 48% 47% 46% 44% 43% 42% 40% 39% 38% 36% 35% 34% 34% 33% 32% 31% 31% 30% 26% 26% 22% 21% 20% 20% 18% 15% World Serbia South Korea Italy Great Britain Russia Hungary Canada Poland United States Japan Australia Brazil Spain France Peru China Sweden Argentina Belgium Germany Chile South Africa Mexico Colombia India Malaysia Turkey Saudi Arabia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Dealing with the amount of waste we generate is a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Dealing with waste Dealing with waste • As global income increases, so too will the demand for goods and the waste generated from the production and use. • As a major waste producing country, the US falls just slightly above the world average in considering dealing with waste a top environmental issue
- 8. 25% 49% 44% 38% 37% 35% 35% 33% 33% 32% 31% 28% 27% 26% 25% 24% 21% 21% 18% 18% 17% 16% 14% 13% 12% 12% 11% 9% 6% World Serbia Brazil Colombia Russia Argentina Peru Italy Mexico South Africa China India Malaysia Chile Hungary United States Canada Saudi Arabia Poland South Korea Turkey France Sweden Australia Germany Spain Belgium Japan Great Britain Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Water pollution is a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Water pollution Water pollution • Water pollution refers to the contamination of water bodies. Usually, contaminants are introduced by human activities such as farming or waste production. • The US falls right at the global average in likeliness to consider water pollution a top concern, but is the most likelyWestern, developed nation to think so.
- 9. 22% 47% 43% 36% 35% 34% 32% 29% 28% 28% 26% 23% 23% 23% 23% 20% 19% 18% 17% 17% 17% 14% 14% 13% 11% 10% 8% 5% 5% World Japan South Africa Belgium Australia Sweden Germany Great Britain Poland United States South Korea Canada China Hungary Malaysia Turkey Italy Saudi Arabia Argentina France Spain Chile Mexico Colombia Serbia India Brazil Peru Russia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Future energy sources and supplies are a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Future energy sources and supplies Future energy sources and supplies • Some energy sources take millions of years to develop and are depleted after one use. • Energy use of this form has a finite supply, whether it be in the short term or the long term.
- 10. 24% 53% 49% 43% 41% 39% 35% 33% 30% 30% 29% 25% 24% 21% 20% 20% 20% 17% 17% 16% 15% 15% 15% 13% 10% 10% 9% 8% 4% World Brazil Turkey Argentina Mexico Colombia Peru Poland Chile Serbia Spain India Malaysia Saudi Arabia Belgium Hungary Russia Canada France Australia Italy Japan United States Germany China Sweden South Korea Great Britain South Africa Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Deforestation is a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Deforestation Deforestation • Deforestation increases the amount of carbon dioxide in the atmosphere, leading to a stronger greenhouse effect. • Developed countries, like the US, are less likely to see deforestation as top environmental issue.
- 11. 22% 42% 34% 30% 28% 28% 27% 26% 25% 24% 23% 23% 22% 22% 21% 21% 20% 20% 19% 19% 17% 17% 17% 16% 15% 14% 13% 12% 6% World Turkey Chile Mexico Colombia South Africa Saudi Arabia Russia China United States Brazil Spain France Japan Canada Germany Argentina Australia Hungary Peru Great Britain India Sweden Malaysia Belgium Serbia Italy Poland South Korea Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Natural resource depletion is a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Natural resource depletion Natural resource depletion • Natural resource depletion is a difficult discussion topic. • On the one hand natural resources are finite. • On the other hand, though, they are necessary to produce goods and services needed across the entire global population. • The US is more likely to see this as a top concern than otherWestern countries.
- 12. 15% 39% 33% 29% 26% 26% 23% 21% 18% 18% 17% 15% 15% 14% 14% 13% 12% 12% 12% 10% 9% 8% 8% 7% 7% 6% 4% 4% 1% World India South Africa Great Britain Australia Turkey Mexico Belgium Peru Sweden United States Germany Saudi Arabia Canada China France Chile Colombia South Korea Argentina Spain Japan Malaysia Brazil Italy Russia Hungary Poland Serbia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Overpopulation is a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Overpopulation Overpopulation • As the global population grows, so too will competition for space and resources. • Americans are only marginally more likely to consider overpopulation a top concern than the rest of the world.
- 13. 13% 26% 25% 21% 20% 20% 19% 17% 17% 17% 16% 16% 14% 12% 12% 12% 12% 10% 10% 9% 9% 9% 9% 9% 7% 6% 6% 5% 4% World Saudi Arabia Sweden France Belgium Canada Germany Australia South Africa United States Great Britain Russia Chile Argentina Brazil China Hungary Malaysia Peru Colombia Mexico Poland Spain Turkey India Italy Japan Serbia South Korea Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Wildlife conservation is a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Wildlife conservation Wildlife conservation • According to theWorld Wildlife Foundation, the number of wild animals on Earth has halved in the past 40 years. • The US falls near the upper- middle in terms of considering wildlife conservation a top environmental issue.
- 14. 13% 30% 27% 26% 21% 17% 17% 16% 16% 14% 14% 14% 14% 13% 12% 12% 10% 8% 8% 8% 8% 7% 7% 5% 5% 4% 4% 3% 1% World South Africa Serbia Russia India Mexico United States China Peru Argentina Malaysia Saudi Arabia Sweden Brazil Chile Turkey Hungary Canada Colombia Italy Poland Australia Spain Belgium France Germany Great Britain South Korea Japan Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Poor quality drinking water is a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Poor quality drinking water Poor quality drinking water • CapeTown, South Africa’s recent drought still affects how South Africans view the availability of clean water, as they lead all countries surveyed in thinking that poor quality drinking water is a major problem. • The US is the only highly developed nation that considers poor quality drinking water a top environmental issue.
- 15. 12% 33% 29% 28% 21% 19% 18% 15% 15% 15% 14% 14% 14% 13% 13% 12% 10% 10% 9% 8% 8% 8% 6% 6% 6% 5% 5% 5% 3% World Turkey South Africa Japan Malaysia Sweden Australia Hungary Russia United States Canada China Saudi Arabia Great Britain Serbia Germany France South Korea India Argentina Belgium Chile Italy Poland Spain Brazil Colombia Mexico Peru Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Future food sources and supplies are a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Future food sources and supplies Future food sources and supplies • The global population is expected to continue growing and to need to produce greater and greater quantities of food. • Countries in Latin America are less likely to consider this a top issue compared to many Asian and European countries.The US falls in the upper middle half.
- 16. 14% 39% 29% 24% 23% 23% 20% 19% 16% 16% 15% 14% 13% 12% 12% 12% 12% 12% 12% 10% 10% 9% 7% 6% 6% 6% 4% 3% 2% World Russia Hungary Spain Poland Sweden South Korea Italy China Colombia Serbia France Saudi Arabia Australia Canada Chile Germany Great Britain United States Belgium India Mexico Brazil Argentina Japan Peru Malaysia South Africa Turkey Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Emissions are a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Emissions Emissions • A common example of an emission can be seen in the gas discharged from a car’s tailpipe. • Only 12% of those in Western developed nations such as the US, Germany, and Great Britain, consider emissions a top environmental issue. • Eastern European countries are the most likely to consider this a top issue.
- 17. 9% 36% 35% 24% 18% 14% 12% 11% 11% 10% 9% 9% 9% 8% 7% 6% 6% 5% 5% 5% 4% 4% 4% 4% 4% 4% 3% 3% 2% World Argentina Peru Malaysia Brazil Japan Saudi Arabia Great Britain Italy Colombia Australia Chile France Mexico Serbia Canada United States China India Sweden Belgium Germany Hungary South Africa Spain Turkey Poland Russia South Korea Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Flooding is a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Flooding Flooding • TheWorld Resources Institute estimates that 4.24% of the world’s population is exposed to river flood risk. • Only a small portion of Americans consider flooding a major issue.
- 18. 15% 37% 31% 30% 28% 27% 24% 22% 19% 17% 16% 16% 16% 16% 15% 15% 15% 15% 11% 7% 6% 6% 6% 5% 5% 4% 3% 3% 3% World Germany Belgium Great Britain Poland France Sweden Canada China Spain Italy Malaysia Saudi Arabia South Korea Australia Brazil Hungary Japan Russia United States Chile Mexico Serbia India Peru Argentina Colombia South Africa Turkey Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 The over-packaging of consumer goods is a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Over-packaging of consumer goods Over-packaging of consumer goods • In a world that is increasingly reliant on e- commerce and shipping, overpackaged goods run the risk of creating unnecessary waste. • Despite having the largest consumer market in the world, the US falls way below the global average in amount of those who consider over-packaging a major issue.
- 19. 5% 12% 12% 11% 9% 7% 7% 7% 6% 6% 6% 5% 5% 5% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% World Italy Saudi Arabia Malaysia China Australia Colombia Spain Argentina Brazil Turkey India Japan Mexico Peru South Korea Belgium Canada Chile France Germany Great Britain Poland Russia Serbia South Africa Sweden United States Hungary Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Soil erosion is a top three environmental issue Q. In your view, what are the three most important environmental issues facing [COUNTRY] today?That is, the top environmental issues you feel should receive the greatest attention from your local leaders? – Soil erosion Soil erosion • Soil erosion refers to the removal of the Earth’s topsoil, the most fertile, uppermost layer of the ground. • The US is the second least likely, by just 1-point, to consider soil erosion a top environmental issue.
- 20. © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 20 How concerned is the world with non-recyclable product waste? IPSOS GLOBAL ADVISOR Non-Recyclable Product Waste © 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
- 21. 81% 93% 92% 92% 91% 90% 89% 89% 87% 87% 86% 85% 84% 84% 82% 82% 82% 81% 80% 79% 79% 78% 75% 75% 74% 73% 73% 64% 47% 15% 6% 7% 7% 7% 7% 8% 10% 9% 11% 10% 13% 12% 14% 14% 15% 15% 12% 15% 17% 16% 19% 22% 22% 25% 20% 24% 27% 38% 4% 1% 1% 1% 2% 3% 3% 1% 4% 2% 3% 2% 3% 2% 4% 3% 3% 7% 6% 3% 5% 3% 3% 3% 1% 7% 3% 9% 15% World South Africa Colombia Malaysia South Korea India Brazil Serbia Italy Mexico Great Britain Peru Poland Spain Canada Hungary Russia France Germany Argentina Australia United States Belgium Turkey Sweden Chile China Japan Saudi Arabia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q. Some people have recently been discussing the effects on the environment of plastic packaging, plastic bags, and other disposable objects which cannot be recycled. How concerned, if at all, would you say you are about this issue? Concern with the use of disposable, non- recyclable products Concerned Not concerned Don’t know • Plastic straws, for example, are given by default in nearly every drink purchased at a restaurant, then thrown away. • These straws are non- recyclable and take 200 years to degrade. • In general, citizens across the world are at least somewhat concerned with the overuse of disposable, non-recyclable products.
- 22. © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 22 What kind of policy action should be taken? IPSOS GLOBAL ADVISOR Non-Recyclable Product Waste © 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
- 23. 46% 33% 30% 27% 26% 24% 10% 8% 37% 25% 28% 18% 13% 15% 15% 21% Forcing government spending to improve the range of recyclable items Taxing shops that use these products Taxing these products to increase their price Public information campaigning The government "naming and shaming" shops that use a lot of these products Fining households that do not recycle enough Don't know None of these Base: 20,794 online adults aged 16-64 across 28 countries March 23 – April 6 2019 Q.Which if any of the following do you think would be effective at reducing the problems caused by unnecessary use of plastic and packaging that cannot be recycled? Potential policy actions • A plurality of global respondents believe increased government spending would help reduce the use of non-recyclable products. Global United States
- 24. 46% 33% 30% 27% 26% 24% 10% 8% 45% 31% 28% 23% 23% 22% 12% 7% Forcing government spending to improve the range of recyclable items Taxing shops that use these products Taxing these products to increase their price Public information campaigning The government "naming and shaming" shops that use a lot of these products Fining households that do not recycle enough Don't know None of these Base: 20,794 online adults aged 16-64 across 28 countries March 23 – April 6 2019 Q.Which if any of the following do you think would be effective at reducing the problems caused by unnecessary use of plastic and packaging that cannot be recycled? Potential policy actions 2019 vs. 2018 2019 2018
- 25. 46% 72% 66% 63% 61% 60% 59% 57% 54% 53% 51% 51% 48% 48% 47% 47% 46% 46% 44% 44% 42% 37% 36% 35% 35% 33% 23% 21% 0% World Serbia Russia South Africa Mexico Colombia Peru Turkey Chile Argentina India Spain Brazil China Italy Sweden Great Britain Poland Australia Canada Hungary United States Belgium France South Korea Malaysia Germany Japan Saudi Arabia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Which if any of the following do you think would be effective at reducing the problems caused by unnecessary use of plastic and packaging that cannot be recycled? – Forcing local government to spend more on recycling so that a wider range of items can be recycled Government investment to improve recycling This policy would be effective in reducing the use of non-recyclable products • Increasing government investment in recycling would require a tax increase, or a decrease in funding for another sector.
- 26. 33% 48% 45% 45% 41% 40% 39% 39% 38% 36% 36% 36% 36% 35% 34% 34% 33% 33% 33% 30% 30% 30% 29% 25% 25% 25% 20% 18% 18% World Great Britain India Serbia China Chile Argentina Spain Germany Belgium France Peru South Africa Colombia Italy South Korea Malaysia Mexico Poland Australia Hungary Turkey Sweden Brazil Canada United States Russia Japan Saudi Arabia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Which if any of the following do you think would be effective at reducing the problems caused by unnecessary use of plastic and packaging that cannot be recycled? – Higher taxes on supermarkets and shops which use a lot of packaging that cannot be recycled Higher taxes on supermarkets and shops using a lot of non-recyclable packaging This policy would be effective in reducing the use of non-recyclable products • Increasing taxes on supermarkets or shops that use a lot of this kind of packaging would incentivize these businesses to find alternative products or to raise their prices
- 27. 30% 45% 42% 41% 38% 38% 34% 34% 33% 33% 33% 31% 31% 30% 30% 29% 28% 28% 27% 27% 27% 26% 26% 25% 25% 25% 22% 20% 10% World China South Korea Serbia Great Britain India Peru South Africa Malaysia Mexico Sweden Australia Germany Chile Colombia Poland Argentina United States Brazil Canada Italy Belgium Japan Hungary Spain Turkey France Saudi Arabia Russia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Which if any of the following do you think would be effective at reducing the problems caused by unnecessary use of plastic and packaging that cannot be recycled? – A tax on containers such as plastic drinks, bottles, and disposable coffee cups that cannot be recycled to increase their price Taxing non-recyclables This policy would be effective in reducing the use of non-recyclable products • Taxing non-recyclable containers would put the onus of reduction on the consumers of these goods.
- 28. 27% 42% 42% 41% 40% 39% 37% 35% 35% 34% 34% 32% 30% 27% 25% 22% 22% 21% 21% 20% 20% 20% 18% 18% 17% 16% 16% 11% 10% World Colombia Peru Turkey Brazil India Malaysia Mexico Serbia Argentina Poland China Saudi Arabia South Africa South Korea Chile Italy Australia Sweden Great Britain Hungary Spain France United States Russia Belgium Canada Germany Japan Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Which if any of the following do you think would be effective at reducing the problems caused by unnecessary use of plastic and packaging that cannot be recycled? – A public information campaign funded by taxpayers’ money to tell people about the issue Public info campaign This policy would be effective in reducing the use of non-recyclable products • A public information campaign seeks to educate consumers and producers about the consequences of their actions in the hope of changing behaviour without a financial incentive
- 29. 26% 43% 38% 38% 38% 36% 35% 35% 34% 32% 30% 29% 28% 28% 27% 27% 27% 27% 26% 19% 19% 19% 18% 17% 15% 14% 13% 10% 0% World Great Britain Argentina China Peru Colombia Chile India Spain France South Africa Mexico Belgium Germany Brazil Russia Serbia Turkey Australia Canada Italy Poland South Korea Malaysia Sweden Hungary United States Japan Saudi Arabia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Which if any of the following do you think would be effective at reducing the problems caused by unnecessary use of plastic and packaging that cannot be recycled? –The government “naming and shaming” supermarkets and shops which use a lot of packaging that cannot be recycled The government “naming and shaming” bad businesses This policy would be effective in reducing the use of non-recyclable products • “Naming and shaming” culpable businesses could incentivize decreased use if the negative publicity begins to have an effect on sales.
- 30. 24% 41% 37% 36% 35% 34% 34% 32% 30% 30% 29% 24% 24% 22% 22% 21% 20% 20% 20% 20% 17% 17% 16% 16% 15% 14% 13% 13% 9% World India China Malaysia Italy Brazil Serbia Colombia Poland South Korea Mexico Peru South Africa Argentina Turkey Great Britain Canada Chile France Germany Australia Saudi Arabia Belgium Spain United States Hungary Japan Sweden Russia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Which if any of the following do you think would be effective at reducing the problems caused by unnecessary use of plastic and packaging that cannot be recycled? – Big fines for householders who do not recycle enough of their rubbish Fines for households that do not recycle enough This policy would be effective in reducing the use of non-recyclable products • A fine policy would require investment in the infrastructure that provides households the opportunity to recycle.
- 31. © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 31 What personal actions are citizens taking? IPSOS GLOBAL ADVISOR Non-Recyclable Product Waste © 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
- 32. 56% 51% 38% 20% 14% 12% 8% 5% 66% 54% 30% 11% 14% 12% 10% 8% Re-using disposable items Buy products made from recycled materials Stop buying goods that have non-recyclable packaging Stop going to shops that use a lot of non-recyclable packaging Pay extra for goods without non-recyclable packaging Pay more tax so recycling facilities can be improved Don't know None of these Base: 20,794 online adults aged 16-64 across 28 countries March 23 – April 6 2019 Q.Which if any of the following would you personally do to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled? Personal actions around the world • More than half of global respondents are re-using their disposable items to help cut down on waste. Global United States
- 33. 56% 51% 38% 20% 14% 12% 8% 5% 53% 47% 36% 18% 12% 12% 10% 5% Re-using disposable items Buy products made from recycled materials Stop buying goods that have non-recyclable packaging Stop going to shops that use a lot of non-recyclable packaging Pay extra for goods without non-recyclable packaging Pay more tax so recycling facilities can be improved Don't know None of these Base: 20,794 online adults aged 16-64 across 28 countries March 23 – April 6 2019 Q.Which if any of the following would you personally do to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled? Personal actions around the world 2019 vs. 2018 2019 2018
- 34. 56% 77% 76% 72% 72% 67% 66% 66% 64% 63% 63% 62% 61% 60% 56% 55% 53% 53% 51% 50% 50% 49% 48% 48% 45% 44% 43% 34% 19% World South Africa Colombia Great Britain Mexico Peru Argentina United States Spain Canada Malaysia Australia Chile South Korea Brazil Poland Belgium India Russia France Germany Serbia Hungary Italy China Sweden Turkey Japan Saudi Arabia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Which if any of the following would you personally do to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled? - Re-use disposable items such as plastic bags and plastic bottles Re-using disposable items I personally do this to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled • National Geographic estimates that 40 percent of plastic produced is used once and then discarded.
- 35. 51% 70% 69% 63% 58% 58% 58% 55% 54% 54% 54% 54% 54% 53% 53% 53% 53% 49% 49% 49% 48% 47% 46% 46% 45% 42% 40% 28% 16% World Colombia South Africa Mexico Argentina Brazil Peru Serbia Great Britain Hungary India Sweden United States Canada Chile Germany Italy Australia Poland Spain China Belgium Malaysia Turkey France South Korea Russia Japan Saudi Arabia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Which if any of the following would you personally do to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled? - Buy more products made from recycled materials Buy products made from recycled materials I personally do this to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled • Every ton of recycled plastic bottles saves 3.8 barrels of oil resources.
- 36. 38% 54% 51% 50% 49% 48% 48% 44% 42% 41% 41% 41% 40% 40% 39% 39% 38% 38% 37% 36% 36% 35% 35% 31% 31% 30% 27% 17% 17% World Mexico Turkey Colombia Peru India Sweden Serbia Germany France Great Britain Italy Brazil Spain Chile Poland Australia South Africa Belgium Canada Hungary Argentina Malaysia China Russia United States South Korea Japan Saudi Arabia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Which if any of the following would you personally do to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled? - Stop buying goods that have packaging that cannot be recycled Stop buying goods that have non-recyclable packaging I personally do this to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled • Styrofoam is an example of a product commonly used in packaging that is also very difficult to recycle.
- 37. 20% 37% 29% 28% 27% 24% 24% 23% 22% 21% 21% 21% 20% 20% 20% 20% 19% 19% 18% 18% 18% 18% 17% 15% 14% 13% 11% 9% 7% World China Turkey Peru India Italy Sweden France Serbia Argentina Chile Germany Belgium Great Britain Mexico South Korea Hungary Spain Australia Colombia Poland South Africa Brazil Canada Malaysia Saudi Arabia United States Japan Russia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Which if any of the following would you personally do to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled? - Stop going to supermarkets and shops which use a lot of packaging that cannot be recycled Stop going to supermarkets and shops that use a lot of non-recyclable packaging I personally do this to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled • This is one of the actions that information campaigns rely on to make change.
- 38. 14% 31% 24% 20% 18% 15% 15% 15% 15% 14% 14% 14% 13% 13% 13% 12% 12% 12% 12% 12% 12% 10% 10% 10% 10% 9% 9% 8% 6% World China India Serbia Poland Germany Malaysia Sweden Turkey Australia Colombia Peru Argentina Great Britain Saudi Arabia Brazil Canada Hungary South Africa South Korea United States Belgium France Mexico Spain Chile Italy Russia Japan Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Which if any of the following would you personally do to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled? - Pay extra for goods that have no packaging that cannot be recycled Pay extra for goods without non-recyclable packaging I personally do this to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled • Those who pay extra for goods without non- recyclable packaging are said to be purchasing “utility” in the form of the feeling of environmental responsibility.
- 39. 12% 33% 23% 21% 21% 17% 17% 16% 13% 13% 12% 12% 11% 11% 11% 11% 11% 10% 10% 10% 9% 9% 9% 7% 7% 6% 6% 6% 4% World China India Serbia Turkey Chile United States Sweden Australia Canada Great Britain Mexico Brazil Malaysia Poland Saudi Arabia South Africa Argentina South Korea Spain Colombia Italy Peru Belgium Germany Hungary Japan Russia France Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Which if any of the following would you personally do to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled? - Pay more tax so recycling facilities can be improved, allowing a wider range of items to be recycled Pay higher taxes I personally do this to reduce the problems caused by unnecessary use of plastic and packaging that cannot be recycled • Paying higher taxes would aid the government in recycling facility investment.
- 40. © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 40 Who should lead efforts to reduce unrecyclable product waste? IPSOS GLOBAL ADVISOR Unrecyclable Product Waste © 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
- 41. 39% 20% 14% 9% 9% 6% 1% 1% 47% 23% 6% 10% 5% 6% 1% 1% Nobody has a responsibility Companies that produce packaged goods Consumers Companies that sell packaged goods All of the above equally Government No opinion/don't know Other Base: 20,794 online adults aged 16-64 across 28 countries March 23 – April 6 2019 Q.Who if anybody do you believe should take most responsibility for finding a way to reduce the amount of unnecessary packaging which is sold? Who’s responsible? • A majority of people worldwide believe someone has the responsibility for reducing unnecessary packaging. Global United States
- 42. 20% 37% 34% 33% 30% 29% 27% 27% 26% 25% 23% 21% 20% 19% 18% 17% 17% 17% 16% 16% 16% 16% 16% 14% 14% 12% 10% 9% 8% World France Russia Hungary Belgium Sweden Germany Great Britain South Korea Canada United States Poland Italy Brazil South Africa Australia China Saudi Arabia Argentina Malaysia Mexico Serbia Spain Chile Colombia Peru India Japan Turkey Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Who if anybody do you believe should take most responsibility for finding a way to reduce the amount of unnecessary packaging which is sold? - Companies that produce packaged goods Packaged good producers Companies that produce packaged goods should take responsibility • If packaged good producers took the responsibility, they would need to reduce their production, which would harm profits, or find alternative methods of packaging.
- 43. 6% 24% 23% 11% 10% 9% 8% 8% 7% 6% 6% 6% 6% 5% 5% 4% 4% 4% 4% 4% 3% 3% 3% 2% 2% 2% 1% 1% 0% World Saudi Arabia Japan China France Australia Belgium Germany Canada Chile Poland Spain United States Brazil Great Britain Argentina Hungary Italy Russia Sweden Colombia India Malaysia Mexico Peru South Korea South Africa Turkey Serbia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Who if anybody do you believe should take most responsibility for finding a way to reduce the amount of unnecessary packaging which is sold? - Government The government The government should take responsibility • If the government takes responsibility for the issue, they would need to either invest in infrastructure to reduce unnecessary packaging or create policy to incentivize producers, sellers, or consumers to purchase less of these items.
- 44. 9% 17% 14% 14% 14% 14% 14% 12% 11% 11% 10% 10% 10% 9% 9% 9% 9% 8% 8% 8% 8% 7% 7% 6% 6% 6% 5% 4% 4% World Belgium China France Germany Saudi Arabia South Korea Great Britain Poland Sweden Brazil Italy United States Australia Canada India South Africa Argentina Japan Malaysia Russia Hungary Spain Chile Colombia Turkey Serbia Mexico Peru Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Who if anybody do you believe should take most responsibility for finding a way to reduce the amount of unnecessary packaging which is sold? - Companies that sell packaged goods Sellers of packaged goods Companies that sell packaged goods should take responsibility • Sellers of packaged goods are the middlemen, buying from those who produce packaged goods in order to sell to individual consumers. • If they take responsibility, they would need to find alternative goods to sell to consumers.
- 45. 14% 29% 23% 23% 20% 20% 19% 19% 19% 17% 16% 16% 15% 15% 15% 14% 13% 13% 13% 11% 11% 11% 10% 9% 9% 9% 7% 6% 0% World Turkey Argentina Serbia Italy Spain Chile India Peru Malaysia Japan South Africa Brazil China Russia Hungary Belgium Colombia Germany Australia Great Britain South Korea Poland Canada Mexico Sweden France United States Saudi Arabia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Who if anybody do you believe should take most responsibility for finding a way to reduce the amount of unnecessary packaging which is sold? - Consumers Consumers of packaged goods Consumers should take responsibility • If consumers bear the responsibility for the issue, they would have to choose to buy from responsible sellers. • This would then incentivize sellers to become responsible, in turn incentivizing producers to decrease their production of unnecessary packaging.
- 46. 39% 54% 54% 53% 49% 47% 46% 45% 44% 44% 44% 44% 43% 43% 41% 40% 38% 38% 38% 35% 35% 34% 32% 31% 27% 27% 24% 23% 22% All Countries Mexico Serbia Colombia South Africa US Australia Chile Canada India Peru Spain Argentina Poland Great Britain Brazil Italy Malaysia South Korea Russia Sweden Hungary China Turkey Belgium Germany France Japan Saudi Arabia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Who if anybody do you believe should take most responsibility for finding a way to reduce the amount of unnecessary packaging which is sold? - Nobody has a responsibility to do this Nobody has a responsibility to do this Consumers should take responsibility • Some people believe that no party should be held responsible for recycling
- 47. 9% 22% 18% 17% 15% 14% 12% 12% 10% 10% 9% 9% 8% 8% 8% 7% 7% 6% 6% 6% 6% 5% 5% 5% 5% 4% 3% 2% 2% World Turkey Malaysia Peru Japan Saudi Arabia India Mexico Colombia Sweden Brazil Germany China Italy South Korea Chile Poland France Hungary South Africa Spain Australia Belgium Canada United States Argentina Great Britain Russia Serbia Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019 Q.Who if anybody do you believe should take most responsibility for finding a way to reduce the amount of unnecessary packaging which is sold? - All of the above equally All of the above Everyone should take responsibility
- 48. 48 • In total 20,794 interviews were conducted between February 22nd to March 8th, 2019. • The survey was conducted in 28 countries around the world, via the Ipsos Online Panel system in Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, Great Britain, and the USA. • Approximately 1000 individuals aged 18-65 were surveyed in Australia, Brazil, Canada, China, France, Italy, Japan, Romania, Russia, Spain, Great Britain, and the USA. Approximately 500 individuals aged 18-65 were surveyed in Argentina, Belgium, Chile, Hungary, India, Malaysia, Mexico, Peru, Poland, Saudi Arabia, Serbia, South Africa, South Korea, Sweden, Turkey. • Where results do not sum to 100 or the ‘difference’ appears to be+-1 more/less than the actual, this may be due to rounding, multiple responses or the exclusion of don't knows or not stated responses. • The data are weighted to match the profile of the population. 17 of the 28 countries surveyed generate nationally representative samples in their countries (Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Poland, Romania, Serbia, South Korea, Spain, Sweden, and United States). Brazil, Chile, China, India, Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa and Turkey produce a national sample that is considered to represent a more affluent, connected population. These are still a vital social group to understand in these countries, representing an important and emerging middle class.
- 49. © 2019 Ipsos Contacts Chris Jackson Vice President Chris.Jackson@ipsos.com 202.420.2025 @jcbjackson Nicolas Boyon Senior Vice President Nicolas.Boyon@ipsos.com 212.293.6544 @NicBoyon