Taco Bell's social media strategy aims to increase engagement across platforms by 20% by August 2017. Key objectives include increasing YouTube subscribers by 1,000 and incorporating viral content on Twitter. The strategy involves paid, owned, and earned media approaches like boosting popular posts, introducing #TacoTuesday on Instagram, and responding to followers. Performance is measured through website traffic sources, social media metrics, and sentiment analysis to identify areas for improvement like customer service issues.
This document provides tips and best practices for managing a Facebook page. It discusses understanding the Facebook news feed algorithm and how to optimize posts. Key recommendations include posting engaging native video content, live videos, links, and event pages. Analytics and regular housekeeping such as pinning important posts is also advised. Specific dos and don'ts cover tagging other relevant pages, sharing across multiple platforms, and geotargeting show posts.
Instagram is a photo sharing app that allows users to take and share photos, and has reached 500 million daily active users as of 2017. Snapchat was founded in 2011 by Evan Spiegel and Bobby Murphy and allows users to share photos and videos (snaps) that disappear after being viewed. Twitter was founded in 2006 and allows users to share messages (tweets) that can be up to 280 characters. All three platforms generate billions in annual revenue from advertisements.
Viral marketing works by spreading content widely through social sharing. The document discusses factors that cause content to go viral, such as appealing to emotions, including images, and fitting common formats like lists. It also provides tips for getting initial traffic through methods like posting to Facebook pages and buying ads, as this seeding is necessary for content to potentially spread virally. The goal is to understand what makes things spread and how to leverage viral traffic to promote other sites, pages, and content.
The document discusses data analysis of MTV NL's Facebook page and Koen Kardashian's Instagram and YouTube accounts. It finds that posts unrelated to MTV's "brand formula" receive higher engagement on Facebook. Hashtags like #mtvnow and #koenkardashian do not generate much engagement on Instagram. Koen's YouTube videos have seen steady growth over time. A Google scraper analysis found most referrals for "Koen Kardashian" link to MTV Belgium and MTV NL websites but articles often do not mention his role as an MTV NOW ambassador.
Taco Bell's social media strategy aims to increase engagement across platforms by 20% by August 2017. Key objectives include increasing YouTube subscribers by 1,000 and incorporating viral content on Twitter. The strategy involves paid, owned, and earned media approaches like boosting popular posts, introducing #TacoTuesday on Instagram, and responding to followers. Performance is measured through website traffic sources, social media metrics, and sentiment analysis to identify areas for improvement like customer service issues.
This document provides tips and best practices for managing a Facebook page. It discusses understanding the Facebook news feed algorithm and how to optimize posts. Key recommendations include posting engaging native video content, live videos, links, and event pages. Analytics and regular housekeeping such as pinning important posts is also advised. Specific dos and don'ts cover tagging other relevant pages, sharing across multiple platforms, and geotargeting show posts.
Instagram is a photo sharing app that allows users to take and share photos, and has reached 500 million daily active users as of 2017. Snapchat was founded in 2011 by Evan Spiegel and Bobby Murphy and allows users to share photos and videos (snaps) that disappear after being viewed. Twitter was founded in 2006 and allows users to share messages (tweets) that can be up to 280 characters. All three platforms generate billions in annual revenue from advertisements.
Viral marketing works by spreading content widely through social sharing. The document discusses factors that cause content to go viral, such as appealing to emotions, including images, and fitting common formats like lists. It also provides tips for getting initial traffic through methods like posting to Facebook pages and buying ads, as this seeding is necessary for content to potentially spread virally. The goal is to understand what makes things spread and how to leverage viral traffic to promote other sites, pages, and content.
The document discusses data analysis of MTV NL's Facebook page and Koen Kardashian's Instagram and YouTube accounts. It finds that posts unrelated to MTV's "brand formula" receive higher engagement on Facebook. Hashtags like #mtvnow and #koenkardashian do not generate much engagement on Instagram. Koen's YouTube videos have seen steady growth over time. A Google scraper analysis found most referrals for "Koen Kardashian" link to MTV Belgium and MTV NL websites but articles often do not mention his role as an MTV NOW ambassador.
The document provides an overview of a social media bootcamp presented by Sarah Evans. It covers key topics like social network overviews, PR and marketing on social platforms, social media news releases, influencers, crisis management, monitoring and analytics. The bootcamp also discusses goals, strategies and tactics for various social networks including Twitter, Facebook, Foursquare, YouTube and using social media for PR outreach. Case studies are presented on how brands like Old Spice and news organizations have effectively used social media. Advice is provided on engaging audiences, responding to crises and connecting with journalists on social platforms. Tools for different social networks are also highlighted.
Last year (2012) after Google released the new penguin updates in July, Morgan Drexen needed to re-evaluate how we engaged with our online community. This presentation developed by our SEO was the basis of our new social media paradigm. Since we have introduced these new ideas about social networking we have doubled our followers, and increased social engagements by 300%.
This document provides a social media strategy for the Miami Dolphins. It includes:
1. An executive summary that outlines priorities to increase engagement across platforms and draw in new supporters.
2. A social media audit that assesses the Dolphins' presence on various platforms, traffic sources, demographics, and competitors.
3. Objectives to increase engagement on key platforms by 30-40% in the next 6 months through more varied/interactive content.
4. Guidelines for the team's online brand persona and voice, as well as specific social media strategies and tools.
5. Details on roles/responsibilities, policies, and critical response plans for handling issues on social media.
The document provides an overview of getting started with social media for organizations. It discusses choosing a name for social media accounts, setting up profiles on key platforms like Twitter and Facebook, best practices for using hashtags and engaging followers, and tips for creating regular social media content like sharing news, photos and questions. The goal is to help organizations use social media authentically to engage with stakeholders and spread their message.
This document provides tips and best practices for managing a Facebook page. It discusses understanding how the Facebook feed works and what types of content it favors versus does not favor. It provides suggestions for content ideas, getting attention on posts, housekeeping tasks for the Facebook page, dos and don'ts for posting, and using analytics to track performance. The overall document aims to help users improve their Facebook posts and engagement.
This document provides an overview and assessment of Uber's social media presence and strategies. It analyzes metrics like follower counts, engagement rates, and traffic sources for platforms like Twitter, Facebook, and Instagram. It also outlines objectives to increase awareness of Uber Eats and consumer engagement. Strategies proposed include increasing posts, using hashtags to build community, and sharing positive reviews. The document also addresses social media roles, policies, potential crisis scenarios, and growth projections for the next 4 months.
Native Advertising 101: Clearing up the Murkiness - WTF Native NYC, 11/3/15Digiday
This document discusses native advertising and provides guidance on best practices. It defines native advertising as paid ads that are designed to blend into the design and behavior of the platform so users feel they belong. The document outlines the main types of in-feed native ads and provides research findings that show consumers prefer relevance and transparency in native ads. It recommends that native ads match the style and quality of editorial content, share brand expertise rather than selling, and be transparent about authorship and sponsorship.
This document discusses the power of social media stories. It notes that Snapchat introduced stories in 2013 and that 80% of Snapchat users contributed stories daily. Instagram later made stories more accessible, with 60% of its users engaging with stories daily, around 300 million people. Story sharing is growing 15 times faster than news feed sharing. Businesses are seeing good results using stories to promote ads, with higher follower increases, more purchases compared to feed ads, and lower costs per acquisition. Overall, stories provide a new format for engaging audiences and promoting brands on social media.
Facebook best practices - A scientific approach to Facebook marketingNavid Saadati
1. The document analyzes data from the top 20,000 Facebook pages to determine posting techniques that increase engagement.
2. It finds that posting on weekends and off-peak hours shows higher interaction rates. Frequent posting throughout the day also increases total interaction, though the rate decreases with each additional post.
3. Photos generate significantly more interaction than other content types like links, generating 200% higher interaction rates. Asking users to "like" posts increases interaction rates by 216% compared to posts without calls to action.
This document provides best practices and tips for digital strategies and social media engagement. It discusses dividing social media time in thirds between engaging, promoting, and being personal. It also provides tips for writing short, using hashtags and tags, different types of tweets, Twitter and Facebook best practices, search engine optimization, and promoting content across various social media platforms and websites.
Beyond the Press Release: Bringing PR to Life with Social MediaNational Life Group
The document discusses the growth of social media and its importance for public relations and marketing. It provides tips on how to use social media to listen to customers, engage with them and others online, and develop an effective social media strategy. Specific metrics for tracking the success of social media efforts are also outlined.
The document provides information about Twitter terms, tips, and best practices for using Twitter. It defines common Twitter terms like tweets, retweets, hashtags, and handles. It offers tips for writing a bio, pinning tweets, engaging with fans, planning tweets. It advises to mix up post types, keep tweets short, and use relevant hashtags. It also outlines features of Twitter like auto-playing videos, live videos, polls, and analytics.
The Current State of Social Media Channels by DDA PRddapr
The aim of this presentation is to give a brief outline of the current state of Facebook, Twitter and Instagram and touch upon the big trend in social media right now… real-time marketing. In doing so we hope to provide a few tips to help those within the film, television, entertainment and brands PR industry.
This document provides an overview and introduction to viral marketing. It discusses how viral marketing utilizes social sharing tools and word of mouth referrals to spread business content quickly. The document covers basics of viral marketing including setting up social sharing plugins and determining goals. It also provides examples of viral marketing tactics like creating viral ebooks, using Facebook pages and hashtags on Twitter. The document warns against mistakes like failing to incentivize sharing and not capitalizing on successful campaigns. Overall it aims to explain how viral marketing can help businesses rapidly grow, get new leads, and boost profits.
This document discusses using Instagram for a company's social media marketing. It begins by explaining what Instagram is and how businesses are using the platform. It then discusses the types of businesses that are using Instagram successfully, including both B2C and some B2B companies. The document considers how businesses can be profitable on Instagram and provides ideas for how the sample company discussed could specifically use Instagram by establishing their brand, running campaigns involving clients, and curating high-quality posts. It concludes by discussing best practices for an Instagram strategy and how engagement on the platform could benefit the company.
Basic Guide on Growing Your Brands on Twitter-Ryan SpoonWisdomTap, Inc
1. This document provides guidelines for using Twitter effectively to grow a brand, including listening to conversations, being authentic, creating compelling content, and extending engagement from Twitter to other online platforms.
2. Key recommendations include listening to what customers are saying, understanding influencers on Twitter, speaking with an authentic and relatable voice, focusing on creating conversations rather than broadcasts, and building social features directly into websites and mobile apps.
3. Success on Twitter requires an ongoing dedication to actively engaging in conversations on the platform and applying its principles across online interactions.
This document provides an overview of social media and strategies for using social media successfully. It discusses the key aspects of various social media platforms like Facebook, Twitter, LinkedIn and tools for sharing content. It emphasizes the importance of having a strategy, listening to audiences, engaging with users by sharing content and relinquishing some control. It also stresses measuring the results of social media efforts.
10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sha...Andrew Hoang
This document provides 10 tactics for increasing social sharing of content to grow traffic and search engine rankings. The tactics include making social sharing buttons visible, encouraging readers to share through calls-to-action, tapping influencers by building relationships with them, using services like Triberr for automatic sharing, using sponsored tweets/stories, creating a strong brand, leveraging personal networks, offering incentives for sharing through contests or free content, and producing highly shareable content. Following these tactics can help grow social media engagement and attention for a website or blog.
This document describes a mobile phone app intervention designed to improve the wellbeing of young males aged 16-24 through developing healthy sleep/wake practices. It involved cross-sector collaboration and participatory design methods including iterative testing cycles. The primary aim was to address common mental health disorders affected 26% of Australian youth by targeting sleep disturbance, a risk factor for mental illness, shown to negatively impact mood, cognition and health. Results of feasibility and randomized controlled trials will evaluate engagement and effectiveness.
El documento presenta una lista de temas y actividades para un curso de alfabetización en Brasil en 2013, incluyendo la independencia de Brasil el 7 de septiembre, un trabajo sobre animales herbívoros, carnívoros y omnívoros, rótulos y el sistema monetario, trabajos con folletos de supermercado y materiales dorados, las estaciones del año, un juego de bingo de letras y palabras, y una sala de informática.
The document provides an overview of a social media bootcamp presented by Sarah Evans. It covers key topics like social network overviews, PR and marketing on social platforms, social media news releases, influencers, crisis management, monitoring and analytics. The bootcamp also discusses goals, strategies and tactics for various social networks including Twitter, Facebook, Foursquare, YouTube and using social media for PR outreach. Case studies are presented on how brands like Old Spice and news organizations have effectively used social media. Advice is provided on engaging audiences, responding to crises and connecting with journalists on social platforms. Tools for different social networks are also highlighted.
Last year (2012) after Google released the new penguin updates in July, Morgan Drexen needed to re-evaluate how we engaged with our online community. This presentation developed by our SEO was the basis of our new social media paradigm. Since we have introduced these new ideas about social networking we have doubled our followers, and increased social engagements by 300%.
This document provides a social media strategy for the Miami Dolphins. It includes:
1. An executive summary that outlines priorities to increase engagement across platforms and draw in new supporters.
2. A social media audit that assesses the Dolphins' presence on various platforms, traffic sources, demographics, and competitors.
3. Objectives to increase engagement on key platforms by 30-40% in the next 6 months through more varied/interactive content.
4. Guidelines for the team's online brand persona and voice, as well as specific social media strategies and tools.
5. Details on roles/responsibilities, policies, and critical response plans for handling issues on social media.
The document provides an overview of getting started with social media for organizations. It discusses choosing a name for social media accounts, setting up profiles on key platforms like Twitter and Facebook, best practices for using hashtags and engaging followers, and tips for creating regular social media content like sharing news, photos and questions. The goal is to help organizations use social media authentically to engage with stakeholders and spread their message.
This document provides tips and best practices for managing a Facebook page. It discusses understanding how the Facebook feed works and what types of content it favors versus does not favor. It provides suggestions for content ideas, getting attention on posts, housekeeping tasks for the Facebook page, dos and don'ts for posting, and using analytics to track performance. The overall document aims to help users improve their Facebook posts and engagement.
This document provides an overview and assessment of Uber's social media presence and strategies. It analyzes metrics like follower counts, engagement rates, and traffic sources for platforms like Twitter, Facebook, and Instagram. It also outlines objectives to increase awareness of Uber Eats and consumer engagement. Strategies proposed include increasing posts, using hashtags to build community, and sharing positive reviews. The document also addresses social media roles, policies, potential crisis scenarios, and growth projections for the next 4 months.
Native Advertising 101: Clearing up the Murkiness - WTF Native NYC, 11/3/15Digiday
This document discusses native advertising and provides guidance on best practices. It defines native advertising as paid ads that are designed to blend into the design and behavior of the platform so users feel they belong. The document outlines the main types of in-feed native ads and provides research findings that show consumers prefer relevance and transparency in native ads. It recommends that native ads match the style and quality of editorial content, share brand expertise rather than selling, and be transparent about authorship and sponsorship.
This document discusses the power of social media stories. It notes that Snapchat introduced stories in 2013 and that 80% of Snapchat users contributed stories daily. Instagram later made stories more accessible, with 60% of its users engaging with stories daily, around 300 million people. Story sharing is growing 15 times faster than news feed sharing. Businesses are seeing good results using stories to promote ads, with higher follower increases, more purchases compared to feed ads, and lower costs per acquisition. Overall, stories provide a new format for engaging audiences and promoting brands on social media.
Facebook best practices - A scientific approach to Facebook marketingNavid Saadati
1. The document analyzes data from the top 20,000 Facebook pages to determine posting techniques that increase engagement.
2. It finds that posting on weekends and off-peak hours shows higher interaction rates. Frequent posting throughout the day also increases total interaction, though the rate decreases with each additional post.
3. Photos generate significantly more interaction than other content types like links, generating 200% higher interaction rates. Asking users to "like" posts increases interaction rates by 216% compared to posts without calls to action.
This document provides best practices and tips for digital strategies and social media engagement. It discusses dividing social media time in thirds between engaging, promoting, and being personal. It also provides tips for writing short, using hashtags and tags, different types of tweets, Twitter and Facebook best practices, search engine optimization, and promoting content across various social media platforms and websites.
Beyond the Press Release: Bringing PR to Life with Social MediaNational Life Group
The document discusses the growth of social media and its importance for public relations and marketing. It provides tips on how to use social media to listen to customers, engage with them and others online, and develop an effective social media strategy. Specific metrics for tracking the success of social media efforts are also outlined.
The document provides information about Twitter terms, tips, and best practices for using Twitter. It defines common Twitter terms like tweets, retweets, hashtags, and handles. It offers tips for writing a bio, pinning tweets, engaging with fans, planning tweets. It advises to mix up post types, keep tweets short, and use relevant hashtags. It also outlines features of Twitter like auto-playing videos, live videos, polls, and analytics.
The Current State of Social Media Channels by DDA PRddapr
The aim of this presentation is to give a brief outline of the current state of Facebook, Twitter and Instagram and touch upon the big trend in social media right now… real-time marketing. In doing so we hope to provide a few tips to help those within the film, television, entertainment and brands PR industry.
This document provides an overview and introduction to viral marketing. It discusses how viral marketing utilizes social sharing tools and word of mouth referrals to spread business content quickly. The document covers basics of viral marketing including setting up social sharing plugins and determining goals. It also provides examples of viral marketing tactics like creating viral ebooks, using Facebook pages and hashtags on Twitter. The document warns against mistakes like failing to incentivize sharing and not capitalizing on successful campaigns. Overall it aims to explain how viral marketing can help businesses rapidly grow, get new leads, and boost profits.
This document discusses using Instagram for a company's social media marketing. It begins by explaining what Instagram is and how businesses are using the platform. It then discusses the types of businesses that are using Instagram successfully, including both B2C and some B2B companies. The document considers how businesses can be profitable on Instagram and provides ideas for how the sample company discussed could specifically use Instagram by establishing their brand, running campaigns involving clients, and curating high-quality posts. It concludes by discussing best practices for an Instagram strategy and how engagement on the platform could benefit the company.
Basic Guide on Growing Your Brands on Twitter-Ryan SpoonWisdomTap, Inc
1. This document provides guidelines for using Twitter effectively to grow a brand, including listening to conversations, being authentic, creating compelling content, and extending engagement from Twitter to other online platforms.
2. Key recommendations include listening to what customers are saying, understanding influencers on Twitter, speaking with an authentic and relatable voice, focusing on creating conversations rather than broadcasts, and building social features directly into websites and mobile apps.
3. Success on Twitter requires an ongoing dedication to actively engaging in conversations on the platform and applying its principles across online interactions.
This document provides an overview of social media and strategies for using social media successfully. It discusses the key aspects of various social media platforms like Facebook, Twitter, LinkedIn and tools for sharing content. It emphasizes the importance of having a strategy, listening to audiences, engaging with users by sharing content and relinquishing some control. It also stresses measuring the results of social media efforts.
10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sha...Andrew Hoang
This document provides 10 tactics for increasing social sharing of content to grow traffic and search engine rankings. The tactics include making social sharing buttons visible, encouraging readers to share through calls-to-action, tapping influencers by building relationships with them, using services like Triberr for automatic sharing, using sponsored tweets/stories, creating a strong brand, leveraging personal networks, offering incentives for sharing through contests or free content, and producing highly shareable content. Following these tactics can help grow social media engagement and attention for a website or blog.
This document describes a mobile phone app intervention designed to improve the wellbeing of young males aged 16-24 through developing healthy sleep/wake practices. It involved cross-sector collaboration and participatory design methods including iterative testing cycles. The primary aim was to address common mental health disorders affected 26% of Australian youth by targeting sleep disturbance, a risk factor for mental illness, shown to negatively impact mood, cognition and health. Results of feasibility and randomized controlled trials will evaluate engagement and effectiveness.
El documento presenta una lista de temas y actividades para un curso de alfabetización en Brasil en 2013, incluyendo la independencia de Brasil el 7 de septiembre, un trabajo sobre animales herbívoros, carnívoros y omnívoros, rótulos y el sistema monetario, trabajos con folletos de supermercado y materiales dorados, las estaciones del año, un juego de bingo de letras y palabras, y una sala de informática.
The document discusses ultrasonic transducers and sensors. Ultrasonic transducers convert electrical energy into ultrasound waves above the range of human hearing using piezoelectric crystals. Ultrasonic sensors generate high frequency sound waves and evaluate the echo received back to determine the distance to an object. They are capable of sending ultrasound and receiving the echo, which is converted to electrical signals for processing. Common applications include measuring wind speed, tank fullness, and speed through air or water.
Feinberg School of Medicine, Northwestern University, Chicago USA.
Presentation given at "Health Literacy Network: Crossing Disciplines, Bridging Gaps", November 26, 2013. The University of Sydney.
Biologic Pathways and Health- From Environmental Exposures to Chronic DiseaseColumbiaPublicHealth
Presenters:
Bruce McEwen, PhD
Alfred E. Mirsky Professor
Harold and Margaret Milliken Hatch Laboratory of Neuroendocrinology
The Rockefeller University
Joseph Graziano, PhD
Professor of Environmental Health Sciences
Professor of Pharmacology
Mailman School of Public Health
Video: http://youtu.be/9-96zfVg9p4
Dean's Chronic Disease Seminars: http://www.mailman.columbia.edu/events/deans-seminars-chronic-disease
Know The Law: What Should You Do If Your Car Is Stopped By The Police?Jason Nathu
After a week of tragic events in the United States, including allegations of police brutality, racially motivated killings and the slaying of five police officers, we thought that we’d ask the question: “What should you do if your car is stopped by the police in Trinidad and Tobago?”
It goes without saying that you should generally be polite and compliant, but there are a few things to keep in mind. These issues are addressed in our third #KnowTheLaw information guide.
The Hugh Wooding Law School Human Rights Law Clinic aims to assist the average citizen to understand how the law works and how it can protect you.
Some of the content in this guide was adapted from the Street Law Handbook produced by our friends at Street Law South Africa.
This information is provided for information purposes only. Of course, if you require legal advice, please contact an attorney-at-law.
This document lists 20 visual artworks created by the author between 2005 and 2008 while they were in high school. The artworks span a variety of mediums including watercolor, pencil, acrylic paints, pastels, and mixed media. They depict subjects such as portraits, landscapes, animals, and abstract concepts. The largest work, Randell Terrace, measures 1.3m in height and 70cm in width.
This document contains profiles for 7 individuals studying and working in fields related to tourism, aviation, and hospitality. Daniel Kop studies management of airline enterprises and is interested in airlines, hotels, and public relations. Pavlína Šebestíková studies management of aviation enterprises and economy/transportation management, and is interested in civil aviation and airports. Jan Šrámek studies tourism management, accounting, and finances, and is interested in travel agencies, hotels, and marketing.
Kristen Myers completed a fall 2013 internship with Infinite Events, a wedding and event planning company. She assisted the owner, Andria Mederios, with client meetings, paperwork, social media, marketing, communications, site tours, and more. Kristen gained valuable experience in event planning, business management, and communication skills. She achieved her goals of learning the basics of planning, improving her professionalism, building her network, and gaining hands-on experience working with clients and vendors.
report about hack رابؤرتيكدةربارةي (لةسةر) هاكShwana M
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Dokumen tersebut memberikan informasi mengenai beberapa negara di Amerika Latin seperti Meksiko, Argentina, Brasil, dan Peru. Informasi kunci yang disajikan meliputi lokasi, ciri geografis, sejarah, ekonomi, budaya masyarakat, dan fakta menarik tentang kota-kota besar seperti Buenos Aires, Rio de Janeiro, dan Sao Paulo.
This document discusses brand monitoring and conversation tracking. It provides quick facts about social media platforms like Facebook and Twitter. It then explains what brand monitoring and conversation tracking are and how they can help companies by listening to online conversations about their brand and competitors. The document outlines the key deliverables of brand monitoring reports including sentiment analysis, influence analysis, and competitive analysis. It suggests best practices for online brand management and responding to negative comments. Finally, it discusses the process of analyzing consumer conversations and what metrics should be measured.
New+presentation+final+ +new+april+updated+-+mlsp+mastermind+edition.pptxGuy Taylor
This document provides tips and strategies for using various social media platforms to market a business. It discusses using Facebook, Twitter, LinkedIn, YouTube, and Google+ for engagement, lead generation, and promoting brands. Specific tactics mentioned include posting engaging content like questions, quotes and images to get interactions on Facebook, asking followers to retweet on Twitter, using LinkedIn for professional networking and lead generation, creating short simple videos for YouTube, and using Google+ as a social layer across Google properties. The overall message is that combining social media strategies with identifying the "one thing" that all successful clients have in common can provide unlimited potential customers.
Slides from a lecture at Goldsmiths looking at the change in online identity. Asking whether we can be more playful with our social media engagements. Also notes on analysing how 'Human' social media output is from Arts Organisations in the UK.
This document provides tips for using Twitter and other social media platforms as a beginner. It recommends starting by sharing news with close friends and customers to get early feedback before expanding one's audience. It also stresses the importance of maintaining a consistent social media presence either through hiring a firm or dedicating regular time for posting and engagement. Monitoring tools can help analyze conversations and data to better understand how to interact with the community.
The document outlines a social media strategy with the following key objectives:
1) Build consumer brands and establish a strong online presence across major social media platforms to increase brand awareness, sales, and ROI.
2) Engage consumers in real-time conversations to strengthen brand integrity and drive viral marketing.
3) Develop compelling video and content strategies to take advantage of changing online trends and drive traffic.
Social media strategies for small business notes pagesAntoinette Raynes
This document provides an overview of social media and how businesses can utilize various social media platforms. It begins with definitions of social media from different sources and discusses how social media allows for conversations and relationship building. Examples are given of companies using YouTube, Facebook, Twitter, and LinkedIn effectively. Setting up business pages on these sites and using applications, videos, discussions and other features are outlined. The key benefits for businesses are increasing customer reach, generating sales and profits through social connections. The conclusion emphasizes starting small with one platform and having conversations to build relationships.
Our 2016 Social Media Survival Guide provides the What, Why and How to succeed this year, with a look at the Three Core Pillars of Social Media – Data, Creative & Amplification.
How to Grow an Ad Agency: A Story of Vision, Culture, Reinventionedward boches
Talk given to Magnet, a community of the world's most successful, independent advertising and marketing agencies on how Mullen grew from a small, regional boutique to an integrated, global, progressive advertising agency. A story about vision, culture and reinvention.
The document provides an agenda for a social media seminar, including presentations on definitions of social media, why brands use social media, social commerce tools, and monitoring social media. It then discusses various social media strategies and best practices for brands, including examples from Marks & Spencer, H&M, Compare the Meerkat, and Cobra. It emphasizes engaging customers in conversations rather than just broadcasting messages.
The document provides tips from various speakers at the Social Media Marketing World 2014 (SMMW14) conference. It includes tips from Mark Schaefer on connecting with people in a human way on social media. Michael Stelzner shares a tip about using customized tweets to encourage customers to share about purchases. Connie Bensen discusses optimizing LinkedIn for lead generation by sharing relevant content and engaging directly with users.
B2B Marketing: Twitter: Who’s Following Me? by Julie BevacquaJulie Bevacqua
Can twitter be used successfully as a sales tool? 7 different ways in which you can use twitter to build your brand, grow your visibility, and increase your indirect sales.
The buzz about the social media buzz - Deckbrand-e
This document summarizes a social media campaign conducted by luxury shoe brand Jimmy Choo. The campaign, called "CatchAChoo", involved 4,000 individuals participating on Foursquare, Twitter and Facebook. It was widely mentioned on social media and blogs. Store sales increased 33% after media coverage in publications like the Evening Standard. The CEO of Jimmy Choo said the campaign received great feedback. A representative from Foursquare called it one of the best social media campaigns. One member of the public was mistaken for being part of the CatchAChoo team during the campaign.
The tress and the forests, services to industry august 2012 Ullash Tiwari
The Tress and the Forests has been established to provide a complete outsourced digital, social media and search services to advertising, marketing, promotional, PR and digital agencies.
We can create and implement strategies, and provide clients with the expertise, resources and technologies that make campaigns – and we can ‘white label’ everything we do.
If you outsource digital, maybe we can help.
How to build a framework for customer empathy: Learning from a company that d...Kissmetrics on SlideShare
Developing customer empathy is a critical part of any Growth team, while quantitative data allows us to understand the what, qualitative insights are key to reveal why people behave the way they do with your product.
In this webinar, Thibault Imbert, head of Growth for Adobe, Creative Cloud will show you how to develop such a framework to build an empathetic product organization.
You'll learn:
The differences between qualitative and quantitative and how they complement each other
Why building a community of active users and what you can learn from them
How to scale by automating feedback collection through various channels and campaigns
How to structure your team and put this data in the center of your product development
SocialBro Twitter report - From tweet to ka-ching!Audiense
1) The document discusses how brands can better monetize social media interactions through personalization on Twitter.
2) Currently, most brands use Twitter like a megaphone to broadcast sales messages rather than have real conversations.
3) The document recommends that brands obtain greater insights about customers on social media and employ personalized targeting across channels by automating user profiles and relationships on Twitter. This will allow brands to have more meaningful interactions with customers.
SocialBro Twitter report - From tweet to ka-ching!
Introducing SocialRank
1. Introducing SocialRank
Introducing SocialRank | SocialRank
Here we go. It is long so tl;dr is on bottom.
For the past six weeks, Michael and I have been working day and night on our new company,
Modern Mast. Today we are happy to announce the launch of our product, SocialRank.
Housekeeping:
Try the tool at: SocialRank.co
Follow us on Twitter: @SocialRank
What is SocialRank?
SocialRank tells you more about your followers on Twitter. Not WHAT they talk about, but WHO they
are. SocialRank is an evolution of the MVF (Most Valuable Follower). Before diving into the who,
what, where and how of SocialRank, I"d like to tell the original MVF backstory.
MVF and the backstory that led to SocialRank
The concept of MVF started when I had a thought, "Who out of all my followers on Twitter is the
most valuable"? ? I immediately emailed Michael (this was in January 2012) to see if he could figure
this out, before falling asleep for the night. By the time I woke up the next morning Michael had
built the first version of MVF.
What MVF did was look at your Twitter followers and tell you who, out of all of them, was most
valuable. The original MVF formula looked at "value" as a scarcity (think supply/demand). The tool
looked at your total follower count and follower/following ratio and determined value. So, if you had
100k followers and followed 100k accounts (ratio of 1), you were not that valuable. If you had 100k
followers and followed 100 accounts (ratio of 1,000) you were very valuable. MVF worked in some
respects. For example, Werner Vogels, the CTO of Amazon, tried the tool and his most valuable
follower was the CTO of Cisco (Michael also "fan-boyed out" and Werner gave us some love which
was awesome).
Anyways, MVF went viral and we had over 50,000 people use it in the first week. It was glorious. We
had no intention to turn it into a business at that time and a month or two later we ended up joining
Dwolla. We then made the decision to shut down MVF, as opposed to leaving it unsupported (which I
think we can all agree was the right decision). So we shut MVF down, put up a nice note thanking
people for trying it, and joined Dwolla. Then something interesting happened, every few months a
different brand would reach out and ask us to turn it back on. After talking to a handful of them, we
found out that the majority wanted a tool to tell them more about the people who followed them on
Twitter so they could engage and reward the best of them. We kept this in mind and once Michael
and I were ready to start our own company we began thinking about all the brands that reached out
to us in the past two years. The intelligence we received when talking to them was that they had a
ton of good working tools that focus on getting more reach across social platforms (more RT's, Fav's,
Follows, Likes, Pins, Shares, etc.) so they didn't need another tool for that. What they did have a
blind spot in was around the people that follow them on these platforms. Not what they are saying,
but who they are. So Michael and I decided to get hyper-focused on building a product that helps
individuals and brands find out more information about their existing followers. And for now, only on
Twitter.
2. SocialRank: MVF + MEF + Best Follower
So here we are, launching MVF 2.0 and calling it SocialRank. We have three important phrases to
understand: MVF, MEF, and Best Follower.
Most Valuable Follower (MVF)
The first thing to note is that MVF is now a data point. We have a new and improved MVF, taking
into account a myriad of things on top of your reach and ratio of follower/following. MVF tells you
who your most valuable, scarce, important, and useful follower is (irrespective of if they interact
with you). This can be a great metric for individuals and brands looking to activate a potentially unengaged but very "valuable" follower.
Most Engaged Follower (MEF)
On top of MVF, we have a new metric called MEF, which stands for Most Engaged Follower. MEF
tells you who, out of your followers, has engaged with you the most in the past 30 days. This takes
Retweets, Favorites, @ mentions (both replies and native), as well as a few more data points. MEF
may be easily determined in your mind if you only have a few followers, but this can be a headache
for a brand with tens, hundreds, or even millions of followers. While MVF and MEF are important,
the real significant metric and focal point when you log in is a new concept we have dubbed Best
Follower.
Best Follower
Best Follower is the perfect combination of your most valuable and most engaged follower. Best
Follower balances your MVF and MEF to tell you who your best follower is in the past 30 days. Your
Best Follower is exactly that: the person or brand that strikes a great balance of engaging with you
and has the reach or importance to be a little dangerous (in a good way!). It"s important to note that
just because someone is your MVF, doesn't mean they will be your Best Follower, same with
someone being your MEF. The most likely scenario is that your Best Follower is not your MVF or
your MEF (i.e. your Best Follower could be your #8 MVF and #2 MEF).
Monthly Reports + Basic Filters
We are taking the product a few steps further this time. We have added a monthly reporting system
that will give you changes to your Top 10 Best Followers. Every month you will receive an email with
a link to your Top 10 MVF, MEF, and Best Follower changes.
On top of monthly reports, you can also filter between individuals and brands on the top right side of
each section. This allows you to see your top 10 brands and top 10 individuals in the MEF, MVF and
Best Follower categories. Post-launch we will allow for deeper filtering.
Everything to this point is free. Woo hoo!
SocialRank Premium (Free for Nonprofits)
If you are inclined to get more insight into your followers, we are releasing a premium version. In
SocialRank Premium you not only have the ability to make daily and weekly reports, but you also get
individualized breakdowns of demographic (ie age, gender, ethnicity), geographic (ie US or
International) and all social media accounts attached to the individual or brand for your Top 50 Best
Followers. Twitter does not collect a lot of this information when you sign up so this is pretty cool.
We are still in the early testing phase on accuracy (we share probability of it being correct next to
results), inferring a lot through technology, but improving daily. SocialRank Premium will cost
$25/mo (or $250/year) which we think is a great price point for brands (and individuals who want to
dig deeper about the people who follow them). It"s basically less than $1 a day for a report you
should already be getting!
3. If you are a non profit and? can prove your 501(c)(3) status we are happy to give you SocialRank
Premium for free. Please email me at alex@modernmast.com with the appropriate info and I will
upgrade you (Note: We have automated all functions on the site, besides this, but we feel this is
important and a great tool that will help NPO's. So please bear with us if it takes a day or two to
upgrade you).
Examples of Brands Rewarding Best Follower
We are also happy to showcase a few brands already using the SocialRank platform to identify and
reward (surprise and delight) their Most Valuable, Engaged and Best Followers on Twitter.
GoPro
Everyone loves? GoPro. You can"t not love them. Often used in extreme action video photography,
GoPro is the go to tool for surfing, auto racing, skiing, bicycling and the occasional high-altitude
skydiving mission. When I first ran my personal SocialRank report, I saw that a guy named? Kevin
Plashton? followed me. I looked up his account and saw he ran digital marketing for GoPro. I
immediately followed and DM"d him to tell him about we had coming out. Flash-forward to the
launch and GoPro will be rewarding one of their best followers with a GoPro HERO3+ Black Edition,
Jaws Flex Clamp and a Head Strap. Go GoPro!
Harry"s Grooming
One of my favorite brands in the last two years is Harry"s Grooming. You can buy Harry"s razors,
german engineered blades and shaving cream online for a fair price. Jon Goldmann, the Director of
Social Media at Harry"s was one of those people/brand that reached out to us to turn MVF back on
(and one of the reasons Michael and I started SocialRank). Jon and Harry"s are happy to reward one
of their Best Followers on Twitter with an? Engraved Winston.
Spotify
Spotify? is a league of their own when it comes to giving their subscribers millions of songs at their
fingertips. I am a proud Spotify Premium member and listen to my playlists daily. So we are excited
that Spotify is going to be giving a free month of Spotify Premium to one of their most engaged
followers on Twitter, found via SocialRank.
theSkimm
Anyone that knows Michael and I know we are very fond of Carly and Danielle, the founders of
theSkimm. We"ve known them since day 1 (of theSkimm) and it is still the best daily e-mail
newsletter that gives you everything you need to start your day. We are excited to finally find a way
to work together, as they will be rewarding one of their most engaged followers on Twitter with
some very hard to acquire theSkimm swag (t-shirt and mug).
Plated
Plated? makes it easy for you to cook a fantastic gourmet meal in thirty minutes or less. Plated is a
recent graduate of the TechStars program in New York and is spreading like a wildfire. Plated was
recently featured in? Entrepreneur Magazine"s as one of 10 Startups to Watch in 2014. Plated will
be rewarding one of their best followers on Twitter one box of Plated, which is 4 plates!
Cory Vines
Cory Vines? is my favorite activewear brand. Based in Montreal, they are building an activewear
company for people leading active, interesting lives. When I caught up with Founder/CEO,? Daniel
Lieberman, I told him what we have coming out and he immediately wanted to use SocialRank to
find out more about CV"s followers on Twitter. For the launch, Cory Vines is giving a free "The
Racerback Tank" to one of their best followers on Twitter.
This is just the beginning. We accomplished all of this in a little over a month, with two (and a half)
people. We are excited for the future of SocialRank.
- Alexander Taub, co-founder of Modern Mast
P.S. Tomorrow I will write a personal post on Alex's Tech Thoughts about the goals we have for
SocialRank. So stay tuned!
4. tl;dr SocialRank is MVF 2.0. You see your Top 10 Most Valuable, Engaged, and Best Overall
Followers. Monthly reports for free. Daily, Weekly, Top 50 and Individualized breakdown of who
people are cost $25 per month.
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http://blog.socialrank.co/2014/02/25/introducing-socialrank